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The last team you’ll need to vet.

White-label social media management
your brand on every post.

Content calendars, posts made for each platform and the community management underneath. Our content team builds them, and you present them as your agency's work. You keep the voice, the client calls and the margin. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons runs white-label social media management under partner agencies' brands: calendars, posts made for each platform, and community replies. You own the client and the retail price. We deliver behind your logo at wholesale rates. We don't approach the clients you introduce, through the work and for twelve months after the last assignment for that client ends.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

Social media services you can
sell as your own.

01

Content calendars, planned and produced

A monthly calendar built for the client's brand and audience: captions, creative direction and how often to post. It is presented as your agency's plan. Your team approves the calendar before a single post goes into production.

First 30 days
02

Platform-native content, per channel

Content made for how each platform works, not one asset resized four ways. That means feed posts, short videos and threads, on the channels your client already uses. What goes out on one platform isn't a crop of what went out on another.

Per calendar
03

Community management, on schedule

We answer comments and messages within a response time you set for each client, in the brand's tone. This happens on the accounts your client's team manages. Anything that needs a human decision comes back to you instead of getting a blind answer.

Daily
04

Brand-safe review before anything goes live

Before it goes live, every post is checked against the brand's voice and its rules on what it will and won't say. It is shown in your templates, so your team or your client can sign off without asking us how the queue works.

Per post
05

Reports ready for your client call

Reports from the weekly review in Prism, in your templates with your logo. They cover what went out, what's queued and how fast comments and messages are answered. No vanity metrics dressed up as strategy: just what happened, written so you can forward it unedited.

Weekly
The build-or-buy decision

Four ways to add social,
side by side.

Five things decide it when your name is on the post. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until the posting calendar collides with their other clientsStrong once settled in, but work stops on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement
Brand safetyYour client one comment reply away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar sets the limit, and regular posting is the first thing to slipA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathBrand-safe review, weekly reports and a clear escalation path you can check
Hidden costsYour hours re-briefing and quality-checking every postSalary through quiet quarters; tools and training on topRework when the first draft misses your client's voiceThe wholesale rate is the rate: proposals itemised, no surprise invoices
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where social fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale social rate card arrive, and we sign your NDA. From then on you can quote social work in any pitch, before there's a client. If you want the numbers first, they are on the partner price list.

03
When a client signs

First branded deliverable

The channel audit and draft calendar arrive in your templates within days, followed by the first branded posts. Once we have a complete brief, we confirm when your proposal arrives, priced against the rate card.

04
As you grow

The content team scales

One client becomes several, and extra work becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The content record,
you can check against the feed.

What you receive in month one

Social is reported as a calendar and a log, both of which you can verify against the live accounts. In the first month you receive the channel plan naming what each platform is for, the content calendar with formats and owners, and the production log listing every piece, its status and its usage rights. The weekly review in Prism keeps reach, engagement and enquiries in separate columns.

  • 01Channel plan: the job each platform has, and the ones we advise leaving alone
  • 02Content calendar: formats, owners, shoot dates, publish dates
  • 03Production log: each piece, its status, and its usage rights
  • 04Weekly review in Prism: reach, engagement and enquiries, kept as separate columns
  • 05Community note: comments and messages answered, and the ones escalated to you

Related workHealthcare group: a delivery queue that stopped slipping.Healthcare · US · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

Related pages for agency partners

The wholesale price for social is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. Social for brands buying direct sits under the marketing hub.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Who decides what

Answer, pass on or hold:
who decides what on your client's channels.

Social runs on your client's public accounts every day. So we agree with each client who decides what before the first post. This is what we handle, what comes back to you, and what we decline.

What comes upWhat we doWhy
The monthly calendarYour team approves it, or your client does at your discretion, before production startsApproval lands before the work is made, not after.
A post ready to go liveIt is checked first against the brand's voice and its rules on what it will and won't sayNothing reaches your client's accounts unchecked.
A routine comment or messageAnswered within the response time you set for that client, in the brand's toneReplies go out on a schedule you control.
A comment or message that needs a human decisionPassed back to you for a decisionJudgement calls about your client's business stay with you.
A channel that does not fit the client's audienceWe say so in the auditWe would rather not produce content for a platform that won't earn it.
A request to project follower or engagement numbersWe declineReports cover what went out, what is queued and how fast comments and messages are answered.

The social accounts and the scheduling tool stay in your client's accounts, with your agency as administrator.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The channel audit and draft calendar come first, because your client approves the work based on them.

Partner onboarding happens once: an intro call, your NDA signed, the rate card and capability pack on file, and a named contact. When a client brief arrives, we get access to the client's channels and audit what's been posted. Then we agree the first calendar in your templates before anything goes out.

Every post passes a brand-safe review before it goes live. Your team, or your client if you prefer, approves the calendar before production starts. Weekly reports arrive in your templates with your logo. They cover what went out, what's queued and how comments and messages are being answered. We don't promise follower or engagement numbers.

We work on the channels a client already uses, most often Instagram, Facebook, LinkedIn, X and TikTok. We match format and tone to each platform rather than posting the same asset everywhere. If a client's channels don't fit their audience, we say so in the audit. We won't make content for a platform that won't pay off.

Your client's, always. The social accounts and the scheduling tool stay in your client's accounts, with your agency as the administrator. Bespoke deliverable rights, licences and handover are agreed before work starts. If either of us leaves, the accounts stay usable and a proper handover explains how the calendar works.

Yes, and it often gives the best result. Some partners keep brand and creative direction in-house and buy the production and scheduling. Others hand us all of it, working from brand guidelines your client supplies. The split is agreed per client in the scope. Our work is set up so your team can edit it without asking us how.

That's your call. Our name appears on no caption, comment or report your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If your client contacts us, we tell you.

The wholesale social rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin, and we never see your client invoices. Proposals are itemised by deliverable: calendar, production, community management and reports. There is no markup on platform fees. See the partner price list.

Add social to your rate card
this week.

Get the wholesale social rate card, the capability pack and an NDA on file today, so the next calendar brief walks in with a posting cadence already priced. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Last updated