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The last team you’ll need to vet.

White-label social media management
your brand on every post.

Content calendars, platform-native posts and the community management underneath, built by our content team and presented as your agency's work. Your voice, your client calls, your margin. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons runs social media content and community management under partner agencies' brands: calendars, platform-native posts and community response. You own the client and the retail price; we deliver behind your logo at wholesale rates. We don't approach the clients you introduce, through the work and for twelve months after the last assignment for that client ends.

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
What your agency resells

The content engine,
sold as yours.

01

Content calendars, planned and produced

A monthly calendar built against the client's brand and audience (captions, creative direction and posting cadence), presented as your agency's editorial plan. Your team approves the calendar before a single post goes into production.

First 30 days
02

Platform-native content, per channel

Content built to how each platform actually behaves, not one asset resized four ways (feed posts, short-form video, threads), matched to the channels your client already runs. What ships on one platform isn't a crop of what shipped on another.

Per calendar
03

Community management, on schedule

Comments and messages handled inside a response window you set per client, tone matched to the brand, on the accounts your client's team administers. Anything needing a human decision follows the escalation path back to you, not answered blind.

Daily
04

Brand-safe review before anything ships

Every post passes a review pass against the brand's voice and guardrails before it goes live, presented in your templates so your team or your client can sign off without asking us how the queue works.

Per post
05

Reporting your client call can lean on

Reporting from the weekly review in Prism, in your templates with your logo, on what shipped, what's queued and how fast the community queue is cleared, not vanity metrics dressed up as strategy. What actually happened, written so you can forward it unedited.

Weekly
The build-or-buy decision

Four ways to add social,
side by side.

Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your name is on the post.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until the posting calendar collides with their other clientsStrong once ramped; a single point of failure on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team with a second specialist briefed from day one; a named lead and a weekly written report on every engagement
Brand safetyYour client one comment reply away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar is the ceiling, and the posting cadence is the first thing to slipA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathBrand-safe review, weekly reporting, escalation path: auditable
Hidden costsYour hours re-briefing and quality-checking every postSalary through quiet quarters; tools and training on topRework when the first draft misses your client's voiceThe wholesale rate is the rate: proposals itemised, no surprise invoices
Bench first, briefs later

On file today,
delivering when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where social fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale social rate card arrive; we sign your NDA. From here you quote social work in any pitch, months before there's a client. Partner prices are published on the partner price list if you want the number first.

03
When a client signs

First branded deliverable

The channel audit and draft calendar land in your templates within days, followed by the first branded posts. Once we have a complete brief, we confirm when your proposal arrives, priced against the rate card.

04
As you grow

The content team scales

One client becomes a portfolio; overflow becomes a retainer. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The content record,
you can check against the feed.

What you receive in month one

Social is reported as a calendar and a log, both of which you can verify against the live accounts. In the first month you receive the channel plan naming what each platform is for, the content calendar with formats and owners, and the production log listing every piece, its status and its usage rights. The weekly review in Prism keeps reach, engagement and enquiries in separate columns.

  • 01Channel plan: the job each platform has, and the ones we advise leaving alone
  • 02Content calendar: formats, owners, shoot dates, publish dates
  • 03Production log: each piece, its status, and its usage rights
  • 04Weekly review in Prism: reach, engagement and enquiries, kept as separate columns
  • 05Community note: comments and messages answered, and the ones escalated to you

Related workHealthcare group: a delivery queue that stopped slipping.Healthcare · US · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

The partnership, the discipline, the lane.

The wholesale band for social is on the partner price list: quote against it before a client asks. The partnership itself lives on the agency hub; social as brands buy it direct sits under the marketing hub.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Who decides what

Answer, escalate or hold:
the rules on your client's channels.

Social runs on your client's public accounts every day, so decision rights are agreed per client before the first post. This is what we handle, what comes back to you, and what we decline.

What comes upWhat we doWhy
The monthly calendarYour team approves it, or your client does at your discretion, before production startsApproval lands before the work is made, not after.
A post ready to go liveIt passes a brand-safe review against the brand's voice and guardrails firstNothing reaches your client's accounts unchecked.
A routine comment or messageAnswered inside the response window you set for that client, in the brand's toneThe queue clears on a schedule you control.
A comment or message that needs a human decisionEscalated back to you, not answered blindJudgement calls about your client's business stay with you.
A channel that does not fit the client's audienceWe say so in the auditWe would rather not produce content for a platform that won't earn it.
A request to project follower or engagement numbersWe declineReporting covers what shipped, what is queued and how fast the community queue is cleared.

The social accounts and the scheduling tool stay in your client's accounts, with your agency as administrator.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The channel audit and draft calendar come first, as the foundation your client's approval sits on.

Partner onboarding happens once: an intro call, your NDA signed, rate card and capability pack on file, a named contact. When a client brief lands, we get access to the client's channels, audit what's been posting and agree the first calendar in your templates before anything ships.

Every post passes a brand-safe review before it goes live, and your team (or your client, at your discretion) approves the calendar before production starts. Weekly reporting lands in your templates with your logo, covering what shipped, what's queued and how the community queue is being cleared. We don't promise follower or engagement numbers.

We work across the channels a client already runs (Instagram, Facebook, LinkedIn, X and TikTok most commonly), matching format and tone to each platform rather than posting the same asset everywhere. If a client's channel mix doesn't fit their audience, we say so in the audit instead of producing content for a platform that won't earn it.

Your client's, always. The social accounts and the scheduling tool stay in your client's accounts, with your agency as the administrator. Bespoke deliverable rights, licences and handover are agreed before work starts. If either of us exits, the accounts stay usable and a proper handover documents how the calendar works.

Yes, and it often produces the best result. Some partners keep brand and creative direction in-house and buy the production and scheduling; others hand us the whole discipline, working from brand guidelines your client supplies. The split is agreed per client in the scope, and our deliverables are structured so your team can edit them without asking us how.

That's your call. Our name appears on no caption, comment or report your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If your client contacts us, we tell you.

The wholesale social rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin; we never see your client invoices. Proposals are itemised by deliverable (calendar, production, community management, reporting), with no platform-fee markups. See the partner price list.

Add social to your rate card
this week.

Get the wholesale social rate card, the capability pack and an NDA on file today, so the next calendar brief walks in with a posting cadence already priced. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Last updated