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Demand generation
that brings your sales team real leads.

Ads, content, email and events usually fail for one reason: nobody agreed what a good lead is. Our demand generation service fixes that first. Every channel works towards one sales goal, and your sales team gets leads it trusts.

Get a Free Campaign ReviewSee Pricing

Free review · One pipeline goal, every channel

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons' demand generation service finds buyers and turns them into sales enquiries, using several channels run as one plan. Marketing and sales agree in writing what counts as a good lead. Each lead gets a named owner and a reply time. Reports show every stage, from visit to sale. We work direct for brands and white-label for agencies.

  1. All your channels planned together towards one sales goalAds, content, email and events planned together towards one sales target, by one team.
  2. What counts as a good lead, agreed before launchMarketing and sales agree in writing what an MQL and an SQL are before any campaign runs.
  3. Lead scores based on real signs that someone will buyScores weighted to signs that predict a sale, such as company fit and the pages someone returns to.
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Clutch rating 4.9 / 5, checked 15 September 2026Read our GoodFirms reviews
Google Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
Every programme, in writing

What our work to find
and win buyers covers.

01

All your channels planned together towards one sales goal

Ads, content, email and events are planned together, towards the same target. You don't get four suppliers each working on their own channel. A webinar feeds the emails that follow it. Ads cover the searches your content hasn't won yet. You make one decision about the mix, not four.

Ongoing
02

What counts as a good lead, agreed before launch

An MQL is a lead marketing has checked. An SQL is a lead sales has accepted. Both teams write down and sign off what each one means before any campaign runs. Without this, marketing reports numbers sales doesn't recognise. And sales can't tell which channel its deals came from.

First
03

Lead scores based on real signs that someone will buy

Scores count the signs that predict a sale: job title, company fit and the pages someone comes back to. A form fill or a newsletter open alone counts for little. Scores that rise on empty clicks send sales chasing people who were never going to buy.

Ongoing
04

A handover to sales with a named owner and a reply time

Every good lead goes to a named person with a set time to reply. It never sits in a shared inbox that nobody checks. The handover is where most programmes quietly lose leads. So it gets a written rule, agreed in an SLA (a service level agreement).

Included
05

Reports on every stage from first visit to sale

Each week we report leads, MQLs, SQLs, opportunities and closed sales as separate stages. Each stage has its own conversion rate. So a channel that brings lots of leads but no good ones gets spotted early. It doesn't get praised in a monthly summary.

Weekly
06

Budget moved to the channels that bring real sales chances

Budget moves to the channel that brought good leads, not the one that was easiest to spend on. We review this as often as the stage reports. So no channel coasts on one good first month.

Monthly
How it starts

From the first review to weekly reports,
step by step.

01
Start

Brief and access

We sign an NDA. Then we review your channels, where your leads come from and how they reach sales. We also read any lead definitions you already have.

02
Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It shows where you lose leads. It prices the channels, lead definitions, scoring and handover rule.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

The first campaigns go live towards one sales goal. We check tracking and lead scores against real form fills before spend goes up.

05
Every month after

Regular reports

A weekly review in Prism shows each stage, from lead to closed sale, by channel. We then move budget to the channels that brought real sales chances.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, marketing runs in a workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement
  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Cost per qualified lead

    Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

Paid ads and search
run as one plan.

Al Majed for Oud's Saudi store in Arabic, from the Internet Archive's copy of April 2026: a campaign banner for the Serious perfume
Commerce · Saudi Arabia
Store, search and paid media

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

This published case doesn't track MQLs, SQLs or a sales pipeline value, so we don't claim those here. What it does show is the teamwork a lead programme needs. Paid ads and search were planned and reported as one plan. Two suppliers didn't each guess at the other's plan. Each channel's spend was judged against one shared goal, not its own dashboard. A lead programme across many channels works the same way. Revenue grew 340% in 7 months.

340%
Revenue
7 mo
Elapsed
Read the full case
Related services

The channels that
bring you leads.

Our lead work connects these channels. It doesn't replace any of them. Here's where you can read about each one.

01All Marketing ServicesEvery marketing service we offer, and the channels a lead programme can use.02Google & Meta AdsPaid ads, which usually bring in the first visitors to a lead programme.03Email & KlaviyoThe follow-up emails that turn an interested lead into a sales conversation.04Content MarketingThe articles and guides that show which readers are a good fit and how interested they are.05Bond, our pipeline CRMWhere leads reach your sales team. A lead only counts once sales accepts it.

Is this the same as B2B marketing?

No. B2B marketing is the wider work: positioning, account-based marketing and choosing channels for a long buying cycle. This page covers one part of it: the system that brings in leads and hands them to sales. It works for B2B or B2C, though most clients are B2B.

B2B marketing, the broader practiceAll marketing services
Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Stage by stage

What moves a lead on,
and who owns it at each stage.

Marketing and sales write down and sign off the MQL and SQL definitions before the first campaign. The weekly review then reports each stage on its own, by channel.

StageWhat moves a lead into itWho owns it
LeadA name from a campaign, tagged to the channel it came fromMarketing. Leads are counted. But a programme that reports only form fills is doing lead generation.
MQLFit and interest pass the agreed bar: company fit, role, the pages someone returns toMarketing, using the written definition agreed with sales. Scores count real signs of buying, not a form fill or a newsletter open alone.
SQLSales confirms a real chance to sell, usually after a first callSales. The lead goes to a named person with a set time to reply, not a shared inbox.
OpportunityA live conversation, working toward a decisionSales, reported weekly against the channel that produced it.
Closed revenueThe deal is wonSales closes it, and the weekly review traces it back to its channel. Budget then moves to the channel that brought good leads, not the one easiest to spend on.

If you have no MQL definition yet, our plan drafts one for you to sign off before any channel launches.

Questions

Frequently
asked.

Lead generation is one step: getting a name and an email address into a form. Demand generation covers the whole path to a sale. It runs from first contact through MQL, SQL and opportunity to a closed deal, with a clear handover from marketing to sales. A programme that only reports form fills is doing lead generation under another name.

Our B2B marketing page covers the wider work: how you position your business, account-based marketing and which channels suit a long buying cycle. This page covers one part of that: lead programmes across channels, lead scoring and the handover to sales. It works for B2B or B2C, though most clients are B2B.

No. Your pipeline depends on your market, your offer and how your sales team follows up. No agency controls those alone. We commit to the working parts: agreed MQL and SQL definitions and scores based on real signs. You also get a handover with an owner and an SLA, and weekly reports that show where leads build up or stall.

An MQL (marketing-qualified lead) passes an agreed bar for fit and interest: the company, the role and how much of your content they read. An SQL (sales-qualified lead) is one sales confirms as a real chance to sell, usually after a first call. Marketing and sales sign off both definitions together before launch.

Whichever mix fits your buyers: search and social ads, content, follow-up emails, and events or webinars when a big purchase needs a live conversation. We choose and plan the channels together towards one sales goal. They are never run apart by teams who don't compare notes.

It depends on the channels and where you are starting from. A business with no lead definitions needs more setup than one that just needs more leads. Every proposal lists the price of the channels, the scoring and reports setup, and the ongoing work.

Ask how it defines an MQL and an SQL, and whether sales signs off on them before launch. Ask who owns a good lead after handover, and how fast they must reply. Ask to see reports on every stage, not just form fills. A B2B demand generation agency that can't answer those is running lead generation under a bigger name.

Further reading

Practitioner notes
on this work.

All articles
Website not generating leads? Four tests to find the cause
16 October 2026 · 9 min read

Website not generating leads? Four tests to find the cause

When a website is not generating leads, the cause is almost always one of four problems: enquiries that never arrive, slow replies, the wrong visitors or a…

B2B content strategy: mapping content to pipeline stages, from a SaaS engagement
10 September 2026 · 5 min read

B2B content strategy: mapping content to pipeline stages, from a SaaS engagement

A B2B content strategy that builds pipeline: map content types to each buying stage, judge each page on the next step, and see the SaaS engagement behind it.

Get a programme plan,
not a guess at volume.

Tell us your current funnel, or admit there isn't one yet. You get a priced plan: channel mix, MQL and SQL definitions, scoring and the handoff rule, yours to keep either way.

Get a Free Campaign ReviewGet a Proposal

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