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Social media that
earns the scroll, not just fills it.

Social media marketing and management services, reported against pipeline and retention, not likes. Organic strategy and platform-native content across Instagram, Facebook, LinkedIn, TikTok, X and YouTube, run by people who manage the community as carefully as they plan the calendar.

Free review · Your channels stay yours

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons runs organic social media for brands: strategy, platform-native content and community management, reported against business outcomes. Content follows a written strategy across Instagram, Facebook, LinkedIn, TikTok, X and YouTube, community replies pass a brand-safety review, and paid social sits with our PPC team. We work direct for brands and white-label for agencies.

  1. Strategy and a calendar, not a posting habitA written strategy names each channel's audience, formats and goal, and the calendar is built from it.
  2. Platform-native managementContent produced natively for each platform, with YouTube comments and channel upkeep in the same retainer.
  3. Community management, on a standardComments and DMs answered to a stated response standard, with every reply reviewed for brand safety.
  • No vanity-metric reporting, ever
  • Every post reviewed for brand safety before it goes out
  • Comment and DM backlog held to a stated response standard
  • Paid social handed to the PPC team, never duplicated
  • Your channels and their data stay yours
  • White-label delivery · 500+ agencies served
Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
Every month, in writing

What the management
actually covers.

01

Strategy and a calendar, not a posting habit

Organic social starts with a written strategy, not an empty content calendar. A calendar with no strategy behind it buys posts, not pipeline. The strategy names who each channel reaches, which formats that audience responds to, and which business goal the channel is meant to move. The calendar is built from that strategy and revisited monthly against what worked, not filled in on autopilot the week before it publishes.

Monthly
02

Platform-native management

Each platform rewards a different post, and one asset cropped five ways reads as exactly that on all five. We produce natively: short-form video cut to TikTok's pacing, long-form written for LinkedIn's feed, replies tuned to X. YouTube's comments, community posts and channel upkeep sit inside the same retainer, not with a separate vendor.

Per platform
03

Community management, on a standard

Comments and DMs answered against a stated response-time standard, not whenever someone gets to them. Anything only you can decide is escalated to your team. Every reply passes a brand-safety review before it goes out. The backlog is visible to you directly, not buried in an inbox you never see.

Daily
04

Listening and reporting, tied to outcomes

Social listening tracks what's said about the brand and the category across channels. Reporting ties the account to pipeline, retention or whichever goal the strategy set, not to likes, follows or reach counted alone. A post with no comments that sent qualified traffic to a landing page is reported as a win. A widely shared post that sent nobody anywhere is reported as the opposite. The report is weekly; a monthly review call reads the month as a whole.

Weekly
05

Paid social, handed off cleanly

Where paid social budget makes sense, our PPC team scopes and runs it on Meta Ads and the wider paid-media roadmap. They are briefed on what the organic side has learned about audience and creative. The two never duplicate spend or contradict each other's message.

Coordinated
06

Video and product content, creators included when you need them

Short-form video runs on your footage with our script, remote direction and edit. When you have no one to put on camera, we brief and book a creator through our partner creator panels. When a launch needs a product shoot, we book a partner studio and art-direct the day. Both are priced per piece on the pricing page. The creator-sourced video price includes the creator's fee; on a retainer, creator fees are quoted separately.

Per piece
How it starts

Autopilot to accountable,
step by step.

01
Start

Brief and access

We sign an NDA and review every active channel: what posts, what gets a reply and what's been reported so far.

02
Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It sets the goal per platform, the formats that earn it and a first month's calendar, itemised and priced.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

Platform-native content goes live, and comment and DM response runs against the stated standard.

05
Every month after

The reporting cadence

Weekly reporting against the goal the strategy set, and a monthly review call where the calendar is rebuilt around what performed.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

  • 01

    Requests and approvals

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Cost per qualified lead

    Fully loaded. Unmeasured spend shows as unknown, never zero.

How we report it, in Prism

The content record,
you can check against the feed.

What you receive in month one

Social is reported as a calendar and a log, both of which you can verify against the live accounts. In the first month you receive the channel plan naming what each platform is for, the content calendar with formats and owners, and the production log listing every piece, its status and its usage rights. The weekly review in Prism keeps reach, engagement and enquiries in separate columns.

  • 01Channel plan: the job each platform has, and the ones we advise leaving alone
  • 02Content calendar: formats, owners, shoot dates, publish dates
  • 03Production log: each piece, its status, and its usage rights
  • 04Weekly review in Prism: reach, engagement and enquiries, kept as separate columns
  • 05Community note: comments and messages answered, and the ones escalated to you

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud's Saudi store in Arabic on desktop: a campaign banner for the Serious perfume, with the brand's Arabic and English wordmark in the header
Al Majed for Oud’s site, Internet Archive copy, 1 April 2026
Around the channel

One channel in
a bigger plan.

Social feeds the rest of the system. Content marketing writes the articles a calendar needs; paid budget runs through our Meta Ads team, briefed on what organic learned. YouTube gets its own page: YouTube marketing covers full channel strategy, growth and YouTube Ads. Agencies: start at the white-label social media page.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Reading the report

What counts as a win,
account by account.

The goal for each channel is agreed before the first post ships. Likes, follows and reach still appear in the report, but never as the headline.

SituationWhat we countWhat we do
A B2B accountPipeline: qualified visits to demo and landing pagesThe written strategy names the goal per platform, and the calendar is built from it.
A commerce brandTraffic that drives revenuePosts are judged on what they send to pages built to convert.
An established communityRetention or support deflectionListening tracks what is said about the brand and the category, and the report ties the account to that goal, not to likes.
A quiet post that sent qualified people to a demo pageA winReported as one, and the calendar is rebuilt around formats like it at the monthly review.
A widely shared post that sent nobody anywhereNot a winReported as the opposite, with its reach shown as context.
A platform without a real audience for youNothing worth the calendar spaceDropped from the plan rather than kept for appearances.

Paid social budget sits with our PPC team, briefed on what organic has learned, so this report covers the organic side.

Questions

Frequently
asked.

Not on this page: paid social budget sits with our PPC team, and the split is deliberate. Our organic and paid specialists work from the same brief, and organic hands paid what it learns about which audiences and creative earn attention. If you need Meta Ads or wider PPC work, that's our PPC & paid media practice.

Instagram, Facebook, LinkedIn, TikTok and X, each managed natively, plus YouTube's comments, community posts and channel upkeep inside the same retainer. We don't force every brand onto every platform. The strategy decides which channels your audience is on, and a platform without a real audience for you gets dropped.

Against the business goal the channel exists to move, agreed before the first post: pipeline for B2B, revenue-driving traffic for commerce, retention or support deflection for a community. Likes, follows and reach are reported, but never as the headline. A quiet post that sent five qualified people to a demo page beats a widely shared one that sent nobody.

No, and be wary of anyone who does. What earns attention depends on platform algorithms, competitors, current events and audience mood, none of which any agency controls. We commit contractually to the work: a strategy delivered, a calendar shipped, community managed to a stated standard and reporting tied to the agreed goal.

It depends on the number of platforms, the posting cadence and how much of the community workload is ours. Every proposal itemises what ships each month: strategy, content pieces by platform, community coverage hours, listening and reporting. Once we have a complete brief, we confirm when your proposal arrives, and the initial channel audit is free.

Both, and you can buy the content on its own. We script and direct UGC-style video on your footage, or book a creator through partner panels, with their fee in the per-video price. On a retainer, creator fees, photography and stock licences are quoted separately. Product shoots run through partner studios we brief and art-direct.

Yes. Social media ships under partner agencies' brands, with client channels and data kept in the client's name. It's NDA-backed, and we don't approach the clients you introduce for direct business, through the work and for twelve months after the last assignment for that client ends. That's written into the agreement.

Three things: which platforms you keep, based on where your audience is; what you post, produced natively for each platform; and how the channel is judged, against pipeline or retention rather than reach. Community replies also move onto a stated response standard with a brand-safety review.

The range

What it costs,
at the direct rate.

Priced as a monthly retainer scoped to platforms, cadence and community load, plus a per-calendar unit and a per-video unit for buyers who only want the content.

  • RetainerMonthly management$300–$2.5Kper month
  • Per unitContent calendar, per month$150–$500per calendar
  • Per unitUGC-style video, per piece$200–$600per video
  • Per unitCreator-sourced UGC video$350–$1Kper video
  • Per unitProduct shoot, per day$600–$2.5Kper shoot day

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Find out what your
channels are actually doing.

A free social media review: what's on the calendar, what the community backlog looks like, and whether the reporting ties to anything the business cares about. Keep it whether or not we ever work together.

Reply within four business hours (typical) · No retainer required · Your channels stay yours

Last updated