An MVP, scoped honestly
before anyone commits to a build.

MVP development for a minimum viable product (MVP). That is the smallest working version that tests your main idea, not one built to impress investors. PixelCrayons is your point of contact. We scope what needs building first and write the proposal. Our sister company ValueCoders builds it, under that one proposal and one account team.

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Reply within four business hours (typical) · One contact, start to finish

Brands our teams have delivered for

What we do

PixelCrayons is your point of contact for MVP development. Our sister company ValueCoders builds it, under one proposal and one account team. We scope the smallest version that tests your idea, rather than the longest feature list your budget allows. We stay your account owner throughout. We also do any website, store or marketing work alongside the build.

We scope only what tests your main ideaThe smallest version that tests your assumption, and a plain no to features that don't belong.
Built by ValueCodersFront and back end built by ValueCoders on a solid structure, not quick fixes that need rewriting later.
One proposal that names both companies' workOne written proposal naming both companies' roles, with pricing and acceptance conditions in the same document.

Casadar homepage on desktop: a search bar for products, vendors and professionals, category icons for bedroom, kitchen, furniture, home office, décor, appliances and housekeeping, a living-room banner and a row of products

Related work · Home & Interiors · Marketplace

Casadar: a bilingual marketplace for everything that makes a home.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Where the work happens

PixelCrayons: scoping and your point of contact
ValueCoders: the build, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004
PixelCrayons: scoping and your point of contact
ValueCoders: the build, named plainly, never hidden
One coordinated proposal, one account team
Delivering since 2004

Who does what

One contact runs your MVP,
with two teams behind it.

We scope only what tests your main idea

PixelCrayons scopes the smallest version that tests the thing you're unsure about. If a feature you ask for doesn't belong in a first version, we say so plainly.

PixelCrayons

Built by ValueCoders

Our sibling company ValueCoders builds the product to the agreed brief. That covers the front end people see and the back end behind it. It sits on a solid structure, not quick fixes that will need rewriting later.

ValueCoders

One proposal that names both companies' work

One written proposal says that PixelCrayons scopes and ValueCoders builds. The pricing and the sign-off conditions are in the same document.

Every engagement

What happens after the MVP

If the MVP proves your idea, the same account team scopes what comes next. That may be more engineering from ValueCoders or web and marketing work from PixelCrayons.

After launch

We still do the marketing and website work

A landing page, a waitlist site or the marketing for your launch stays PixelCrayons' own work. The same account team runs it.

PixelCrayons

How it works

From your brief to a working MVP,
scoped honestly.

Start

Brief and a call

We sign an NDA and you tell us the idea you need to test. Then we scope the smallest version that tests it.

Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It names the scope, the price, and what PixelCrayons and ValueCoders each own.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

ValueCoders starts the build

ValueCoders' engineers start on the agreed scope. PixelCrayons' account team is your one contact.

On the date in your proposal

The MVP, and what it showed

You get the MVP and an honest read on what it showed. The same account team scopes whatever comes next.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your build runs in a workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement

01
Requests and approvals
One queue, beside the repository your team owns.
02
Owned tasks
Every task has one owner and a date.
03
Weekly review
Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

01Technical audit: the current codebase, its risks, and the order of fixes
02Delivery plan: increments with acceptance criteria and review owners
03Environment map: development, staging and production, and who deploys
04Weekly review in Prism: merged, in review, blocked, and the reason for each block
05Definition of done: tests, review, accessibility and performance checks per increment

Related workCasadar: a bilingual marketplace for everything that makes a home.Home & Interiors · Marketplace · A different discipline, so it is linked here rather than presented as proof of this one.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Cutting the scope

Version one or version two:
where each request goes.

We scope the smallest version that tests your idea, not the longest feature list your budget allows. This is how we sort what you ask for before we write the proposal.

What you ask for	Where it goes	Why
The feature that tests the assumption you are unsure about	Version one	It is the reason the MVP exists. We judge every other request against it.
A feature that makes the investor deck look complete	Version two	It does not test the assumption, and we say so plainly rather than build it in.
The architecture underneath	Version one, built properly	ValueCoders builds it on a solid structure, not quick fixes that need rewriting later.
A landing page, a waitlist site or the launch marketing	Alongside the build, as PixelCrayons' own work	The same account team coordinates it with ValueCoders' build.
A bespoke product at any stage, full product engineering or IoT	Custom Software Development instead	This page is only the first version, built to test an idea before you commit more.
Whatever comes after the MVP proves the assumption	Scoped by the same account team after launch	You get the MVP and an honest view of what it showed, without a new sales pitch.

The proposal says that PixelCrayons scopes and ValueCoders builds. The pricing and sign-off conditions are in the same document.

Questions

Frequently
asked.

ValueCoders, our sister company, does the engineering; across our group, product builds are their work. PixelCrayons scopes the version worth building first, writes the single proposal and stays your account owner throughout. We also do any website, store or marketing work alongside it. ValueCoders is named plainly here and throughout delivery.

That's fine: it is what the first conversation is for. PixelCrayons scopes the smallest version that tests your main idea. If a feature belongs in version two rather than version one, we tell you plainly.

They are related but different. Custom software development (/development/custom-software-development) covers a bespoke build at any stage, including full product engineering and IoT. This page is only about the first version, built to test an idea before you commit more. Either page leads to the right proposal.

One account team, for the whole relationship. The proposal names ValueCoders and its role, and so does every update. But problems, billing and progress reports go through the PixelCrayons account team you signed with.

There's no flat rate card. The features in scope and the platform choice set the cost, not a page count. Every proposal is priced against your brief. It lists exactly what you get and which company delivers each part. Once we have a complete brief, we confirm when your proposal arrives.

Scope the version
worth building first.

A scoped, itemised proposal, naming PixelCrayons' role as your point of contact and ValueCoders' role as the build team, under one account owner throughout.

Get a Proposal Get a Free Website Review

Reply within four business hours (typical) · One account team · One proposal

Rankings on this topic

Best MVP Development Companies (October 2026) (PixelCrayons is listed, not ranked)
Best SaaS Development Companies (October 2026)
Best Mobile App Development Companies for US Businesses (October 2026) (PixelCrayons is listed, not ranked)

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated 26 October 2026

An MVP, scoped honestly
before anyone commits to a build.

See what we've built
and the results it brought.