eCommerce migration · United Kingdom
Enchanted Ivy Gifts:
a faster, safer platform for a UK gift shop.
A UK shop selling nostalgic, vintage-inspired homeware had outgrown its all-in-one platform. We moved it to a secure platform that can grow with it, and built a React Native app alongside.
eCommerce · Gifts & Homeware · www.enchantedivygifts.co.uk
Enchanted Ivy Gifts is a UK online shop for nostalgic, vintage-inspired homeware, and PixelCrayons moved it from an all-in-one platform to a secure one that can grow. A React Native app was built alongside the move. Page load times fell 50%, conversion rates rose 30% and inventory accuracy improved 40%.
Enchanted Ivy Gifts
eCommerce · Gifts & Homeware
Enchanted Ivy Gifts is a UK online shop for nostalgic and vintage-inspired homeware, ornaments and festive decorations.
Its old online store had reached the limit of how far it could grow. Because it was built as one large block, the platform was starting to hold the business back.
What had to change
- 01The old platform could not grow, so it slowed down at busy times.
- 02The platform lacked strong security for customer data and payments.
- 03It was built as one large block, so adding new features and outside tools was hard.
- 04Stock and order data was hard to keep in step across several sales channels.
- 05An outdated design was putting shoppers off and costing sales.
The solution
Speed at busy times
The old platform slowed down when traffic was high.
A move to an eCommerce platform that can grow, on cloud hosting built for changing traffic.
Better uptime and faster pages during busy periods.
Security
The platform lacked strong protection for customer data and payments.
SSL encryption, secure payment gateways and compliance with data-protection law.
More customer trust and less risk of a data breach.
Adding new features
Because the platform was one block, adding features or outside tools was hard.
A modular design, built in parts, that connects easily to APIs and outside tools.
New features go live faster, and the store is easier to maintain.
Stock and orders in step
Stock and order data was hard to keep the same across sales channels.
Stock and orders managed in one central place.
Live stock updates and smoother order handling across channels.
An outdated design
The old design was putting shoppers off and costing sales.
A modern, responsive design that is easy to use, plus a matching React Native app.
More shoppers engage, and more of them buy.
Technology
- Scalable eCommerce platform with cloud hosting
- SSL encryption and secure payment gateways
- Modular, API-first architecture for third-party integration
- Centralised inventory management and order processing
- React Native mobile app
The results
Reduction in page load times
Increase in conversion rates
Improvement in inventory accuracy
What other teams can take from this
Size the platform for the busiest week
A gift shop's traffic peaks around seasonal events. A platform that copes on an average day can still fail on the day that matters most. So the new store runs on cloud hosting that grows and shrinks with demand.
One stock count for every channel
Selling across several channels multiplies every stock error. Managing stock and orders in one place gave each channel, including the app, the same live stock to sell from.
Build in parts if you plan to grow
On the old platform, every new feature or outside tool was a project of its own. A modular, API-first design makes those additions routine. Then a small team can keep improving the store.
Why PixelCrayons
- One account owner planned the migration and the app as one project, not two suppliers.
- Work in short steps, with a schedule set up front and reviewed as the work went on.
- Support from planning through launch, and upkeep after launch.
- One named contact throughout, whatever the platform underneath.
Want an engagement like this?
A migration like this is our own development team's work, start to finish.
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