eCommerce migration · United Kingdom
Enchanted Ivy Gifts:
a scalable platform for a growing UK gift boutique.
A UK boutique selling nostalgic, vintage-inspired homeware had outgrown its monolithic platform. We migrated it to a scalable, secure architecture and shipped a React Native app alongside it.
eCommerce · Gifts & Homeware · www.enchantedivygifts.co.uk
Enchanted Ivy Gifts
eCommerce · Gifts & Homeware
Enchanted Ivy Gifts is a UK online boutique specialising in nostalgic and vintage-inspired homeware, ornaments and festive decorations.
The existing e-commerce platform had reached the limits of what it could scale to, and its monolithic architecture was starting to work against the business rather than for it.
What had to change
- 01Limited scalability of the existing platform, causing performance bottlenecks at high-traffic periods.
- 02The platform lacked advanced security for customer data and transactions.
- 03A monolithic architecture made integrating new features and third-party tools difficult.
- 04Inventory and order data was hard to keep in sync across multiple sales channels.
- 05An outdated UI was hurting engagement and conversion.
The solution
Scalability and performance
Performance bottlenecked at high traffic on the existing platform.
Migration to a scalable e-commerce platform with cloud hosting built for variable traffic.
Improved uptime and faster page loads during high-traffic events.
Security
The platform lacked advanced protection for customer data and transactions.
SSL encryption, secure payment gateways and compliance with data-protection regulation.
Enhanced customer trust and reduced risk of a data breach.
Integration difficulty
A monolithic architecture made adding features or third-party tools hard.
A modular architecture built for straightforward API and third-party integration.
Accelerated new-feature deployment and improved maintainability.
Inventory and order sync
Inventory and order data was difficult to keep consistent across sales channels.
Centralised inventory management and order processing.
Real-time inventory updates and streamlined fulfilment across channels.
Outdated UI
The existing UI was hurting engagement and conversion.
A redesign with a modern, responsive, user-friendly UI/UX, plus a companion React Native app.
Increased engagement and conversion.
Technology
- Scalable e-commerce platform with cloud hosting
- SSL encryption and secure payment gateways
- Modular, API-first architecture for third-party integration
- Centralised inventory management and order processing
- React Native mobile app
The results
Reduction in page load times
Increase in conversion rates
Improvement in inventory accuracy
Enhanced customer satisfaction and repeat-purchase rates
What other teams can take from this
Size the platform for the busiest week
A gift retailer's traffic peaks around seasonal events. A platform that copes on an average day can still fail on the day that matters most, so the migration was built on cloud hosting that flexes with demand.
One version of stock for every channel
Selling across several channels multiplies every stock error. Centralising inventory and order processing gave each channel, including the companion app, the same live stock to sell from.
Modular beats monolithic once you plan to grow
On the old platform every new feature or third-party tool was a project of its own. A modular, API-first architecture turns those additions into routine work, so a small team can keep improving the store.
Why PixelCrayons
- One account owner scoping the migration and the native app as a single engagement, not two vendors.
- Agile delivery with a schedule set upfront, reviewed and adjusted as the work progresses.
- Full-cycle support from scoping through deployment and post-launch maintenance.
- A single point of contact throughout, whatever the platform underneath.
This engagement was delivered by our sibling company, ValueCoders, part of the Vinove group alongside PixelCrayons.
Partnering with ValueCoders [our sibling company] transformed our online presence. Their expertise in e-commerce development significantly improved our operational efficiency and customer satisfaction.
Want an engagement like this?
eCommerce platform migrations and native apps at this depth are engagements we scope, propose and coordinate end to end, with PixelCrayons as your single point of contact throughout.
Want a result like this
on your own numbers?
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
Response in 48 hours · No retainer required · NDA standard
Last updated