Storefront design built
to convert browsers into buyers.

eCommerce web design for Shopify, WooCommerce and Magento stores: category pages, product pages and checkout flows designed from how your buyers actually shop, then shipped as a system your developers can build without guessing.

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Reply within four business hours (typical)

Brands our teams have delivered for

What we do

PixelCrayons designs eCommerce storefronts (category, product and checkout pages) for Shopify, WooCommerce and Magento, built to convert and to rank. Every project starts with buyer research and ships as a reusable component system, with a checkout designed to remove friction. WCAG 2.1 AA accessibility is the default. We work direct for brands and white-label for agencies.

Research into how your buyers actually shopAnalytics, a competitor storefront audit and search demand, so every template has a written job.
Category and product pages designed to convertFilters, imagery and proof placed where shoppers decide, not bolted on afterwards.
Checkout designed to remove friction, not decorate itMinimal steps, clear errors, guest checkout and the payment methods your market expects.

Related work · Fragrance & Oud · eCommerce

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

WCAG 2.1 AA as a default, not an upsell
Designed against your platform's real constraints
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)
WCAG 2.1 AA as a default, not an upsell
Designed against your platform's real constraints
4,500+ projects delivered since 2004
Clear IP & Ownership Terms
Reply within four business hours (typical)

In writing, every time

What an eCommerce design
engagement includes.

Research into how your buyers actually shop

Analytics and heatmap review of the current store where one exists, a competitor storefront audit and search-demand mapping for your category. Every template gets a written job before it's drawn: the shopper it serves, the objection it answers, the action it earns.

Week 1

Category and product pages designed to convert

Filters that match how buyers narrow a catalogue, imagery and variant pickers placed where eyes actually go, and proof (reviews, stock signals, delivery promises) positioned next to the decision it supports, not bolted on afterwards.

Every template

Checkout designed to remove friction, not decorate it

Minimal steps, clear error states, guest checkout and the payment methods your market expects, designed and tested before a single line of code. A beautiful checkout that still asks twelve questions has not solved the problem it exists to solve.

Every build

Designed to rank, not just to look ranked

Heading logic, content structure and template architecture planned around real search demand for your category, so an SEO programme has something to work with instead of something to fight.

Every template

A system built for your platform's constraints

Shopify, WooCommerce and Magento each render templates differently. Designs are built against the real constraints of your platform and theme framework, not a generic mockup that a developer then has to reinterpret.

Every delivery

How it starts

Brief to first templates,
step by step.

Start

Brief and a call

We sign an NDA and talk through your catalogue size, your platform and what success looks like.

Once the brief is complete

Audit and itemised proposal

We confirm the date your proposal arrives. It reviews your analytics, search demand and current storefront, and itemises the templates, checkout flow and handoff.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The team starts

Category structure and page jobs are agreed, with wireframes for category, product and checkout and a visual direction decided with you.

On the date in your proposal

First deliverable

Category and product page designs in a live component system, ready for review. The checkout follows, then handoff or our own build.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

See how Prism runs an engagement

01
Review requests and sign-offs
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Actions checked against outcome
What we did and what happened, side by side.

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

01Research summary: user tasks, existing friction, and what was observed
02Information architecture: every page, its purpose, and how users reach it
03States ledger: each screen with empty, loading, error and success states
04Component inventory: what is reused, what is new, and where each appears
05Decision log: each review round, what changed and why

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Fragrance & Oud · eCommerce · A published case in this discipline.

Al Majed for Oud’s site, Internet Archive copy, 1 April 2026

A real storefront design

A fully custom Shopify theme,
not a stock template.

Cultiver's homepage: white linen bedding on a bed in a dark room, under the line 'Our most coveted bedcover, now in timeless white'

Hospitality & Homeware · Sydney

Shopify · Our own commerce team

Cultiver: a bespoke Shopify storefront for a premium linen brand.

A custom Shopify theme built for a Sydney brand of European flax bed linen and homewares, sold to homes and to hospitality: bundle products, gift-cart incentives, dynamic search and a set of custom page templates the client's own team can run without a developer.

Read the full case study

It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
Marina Tokarski, eCommerce Manager, CultiverCultiver

Where this fits

The storefront is one part
of the commerce stack.

Not selling online? Web design covers marketing sites and landing pages generally. Store built already and it's the code you need, not the design? eCommerce development builds Shopify, WooCommerce and Magento storefronts from the same brief. Moving platforms first? Shopify migration runs before any redesign starts.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

Yes, and the design is built against your platform's real constraints. Shopify's theme architecture, WooCommerce's WordPress-native structure and Magento's layout blocks each render a component differently, so templates are drawn with that platform's rules in mind. If you haven't picked a platform yet, our eCommerce development team can help you choose before design starts.

Web design covers marketing sites and landing pages: the pages that explain and persuade. This service covers the pages a shopper transacts on (category, product and checkout), with research and conversion logic built around browsing, comparing and abandoning a cart. If your project is a marketing site with no storefront, our web design service is the right page.

Not if the move is planned as one. Category and product URLs, heading structure and internal linking are treated as SEO decisions during design. If you're also moving platforms, such as Magento to Shopify, that's a separate, larger risk with its own redirect mapping, covered by our migration services.

Either. The same organisation that designs your storefront can build it as a production Shopify, WooCommerce or Magento theme, which removes the common failure where a separate development team reinterprets the design during the build. Equally, you can take the design files to your own developers, with named layers, documented tokens and redlines a stranger could build from.

There's no flat rate card, because catalogue size and template count set the cost, not a page count. Every proposal itemises what you get: research, category and product templates, the checkout flow, the component system and handoff documentation. Once we have a complete brief, we confirm when your proposal arrives.

Compare what each proposal itemises: research, category and product templates, the checkout flow, the component system and handoff documentation. Ask whether the design is drawn against your platform's real constraints or as a generic mockup. And ask who builds it, because a separate development team reinterpreting the design is where detail gets lost.

Put senior designers
on your storefront.

A scoped, itemised eCommerce design proposal: once we have a complete brief, we confirm the date you will receive it. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

Get a Proposal White-label design for agencies

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Last updated 20 October 2026

Storefront design built
to convert browsers into buyers.

Judge the work,
not the adjectives.

What an eCommerce design
engagement includes.

Research into how your buyers actually shop

Category and product pages designed to convert

Checkout designed to remove friction, not decorate it

Designed to rank, not just to look ranked

A system built for your platform's constraints