Shopify · Our own commerce team · Sydney, Australia
Cultiver:
a custom Shopify storefront for a premium linen brand.
A custom Shopify theme for a Sydney brand of flax bed linen and homewares, sold to homes and hotels. It has bundle products, a free gift for larger orders, live search and page templates the client's own team can run without a developer.
Hospitality & Homeware · Bed Linen · cultiver.com.au
Cultiver is a Sydney brand of European flax bed linen, and PixelCrayons built its custom Shopify storefront. The theme has live search, a free gift tied to order value, bundles set in Shopify metafields, filtered collection pages and custom templates the client's team runs without a developer. A currency switcher and PayPal and Credit Card checkout serve international customers.
Cultiver
Hospitality & Homeware · Bed Linen
Cultiver is a Sydney brand, founded in 2012. It makes bed linen and homewares in European flax for hotels and for homes. Its bedding is made to the standard hotels ask for and homeowners want in their own bedrooms. The store had to serve both: polished enough for a hotel buyer, easy to browse for a home shopper.
We built a custom Shopify store. It is a theme made for the brand, not a stock template, with the features that kind of shopping needs.
What had to change
- 01Search that finds relevant results, not just keyword matches, and a free gift that rewards larger orders.
- 02Detailed product pages with options, comparisons and size guides, for a purchase people think about.
- 03Bundle products that sell more per order, set up without a developer each time.
- 04Collection pages shoppers can filter and sort. Custom page templates the brand's own team could manage: Account, About, Wholesale, Trade, Retailer and Hospitalize.
- 05A slide-out cart, breadcrumb links, blog pages, a currency switcher and both Credit Card and PayPal checkout.
The solution
Live search built into the theme
A search pop-up shows results as the shopper types, drawn from the store's collections. When the box is empty, it shows a set menu, so a shopper gets a useful answer before finishing a query.
A free-gift offer in the slide-out cart
The team can switch the offer on or off. A progress bar shows how close the shopper is to the spending target. Titles, products and targets can all be changed, such as a gift above a set order value. The client's team can change it without touching code.
Detailed product pages
Clear images, colour and size options and a view to compare products. Fold-out descriptions, related products, size-guide pop-ups and customer reviews.
Custom bundle products via Shopify Metafields
Two bundle types, by product and by quantity, with drop-down menus to pick several products. Bundles are set up in metafields, Shopify's custom data fields, rather than coded one by one.
Collection pages with filters, and custom templates
Collection pages have size and colour filters in a slide-out panel, and page numbers. Dedicated templates for Account, About Us, Contact Us, Wholesale, Trade, Retailer and Hospitalize each have sliders and text sections.
Cart, navigation and payments
A redesigned cart page, breadcrumb links, blog pages and a currency switcher for international shoppers. Shoppers can pay by Credit Card or PayPal.
A storefront in the brand's
own materials.
The colours are sampled from the live site, and the typefaces are the ones it loads.
- Linen
#E8DFCD - Paper
#F5F3F1 - Stone
#CDC9C1 - Oxblood
#651613 - Ink
#000000
- Display
- Mona Sans, set in capitals for campaign headlines
- Text
- Inter 400, 500 and 700
- Action
- Oxblood, on Add to cart and Checkout
Every page,
top to bottom.
Not a cropped hero: whole pages exactly as they are live. Scroll inside either screen, or play both.
The moments
we engineered
Pieces of the brief, caught mid-use on the live site.
Answers before the query is finished
A search drawer with live suggestions and real products, prices and reviews as the shopper types, then one step to all results.
A threshold bar the client's team controls
The spending-threshold bar is set from the theme, not in code; on the capture date it confirms free shipping. Below it, "Get it together" offers the matching pieces.
What we built,
where it lives
Each point is a feature from the brief, on the real screen. Hover a point or a note to match them.
Everything for a considered purchase
- 1Integrated reviewsRating and count sit with the price.
- 2Colour variantsEach colourway is a swatch beside the price.
- 3Size-guide popupSizing opens on the page.
- 4Add to cartOpens the cart drawer shown above.
- 5Accordion descriptionsLong detail stays tidy.
Browsing that narrows fast
- 1Dynamic searchThe drawer shown above, from any page.
- 2Sub-collectionsSheet sets, duvet covers and fitted sheets.
- 3Drawer filters and sortSize and colour, with pagination.
- 4Swatches on cardsColourways visible before the click.
At four times
screen resolution
The craft is in the small things: spacing, type, the weight of a button.
One colour for one decision
Oxblood marks Add to cart and Checkout, so the next step stands out from the linen.
Proof on every card
Price, reviews and colourways before the click.
The same site,
in the hand
The theme at 390 points wide: search stays under the logo, and the product gallery runs edge to edge.
Screens captured from cultiver.com.au on 8 October 2026, with cookie notices and pop-ups removed. The client may have changed the site since.
Technology
- Shopify
- Liquid, HTML, CSS, JavaScript
- Shopify's integrated backend + custom Metafields
- Credit Card and PayPal payment gateways
- Shopify Apps for extended functionality
The results
Live search, filters and a free gift tied to order value
A simpler back end: settings held in metafields, and templates the client's team runs itself
More sold per order through bundles and related products, plus a currency switcher and Credit Card and PayPal checkout for international customers
A fully custom theme that shows the brand well, not a stock template
A modular design that can grow as the range and markets grow
Why PixelCrayons
- A custom Shopify theme built from Liquid up, not a stock theme with light edits. The brand needed hotel-grade polish and easy everyday browsing.
- Bundles, product comparison and the free gift are set in metafields. The client's own team can run them without waiting for a developer.
- One team for the whole store: theme, back-end logic, payments and page templates, rather than separate suppliers for each part.
It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
The services behind this result
A custom Shopify build like this is our own commerce team's work, start to finish.
Practitioner notes
on this work.
Want a result like this
on your own numbers?
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
No retainer required · NDA standard
Last updated