Shopify · Our own commerce team · Europe
Cultiver:
a bespoke Shopify storefront for a premium linen brand.
A custom Shopify theme built for a European bed linen and hospitality-homeware brand: bundle products, gift-cart incentives, dynamic search and a set of custom page templates the client's own team can run without a developer.
Hospitality & Homeware · Bed Linen · cultiver.com.au
Cultiver
Hospitality & Homeware · Bed Linen
Cultiver is a European bed linen brand serving both the hospitality and homeware markets, selling bedding built to the standard hotels specify and homeowners want in their own bedrooms. The brand needed a storefront that could carry that dual positioning: premium enough for a hospitality buyer, browsable enough for a direct customer.
The engagement was development of a custom Shopify-based eCommerce site: a bespoke theme, not a stock template, with the advanced features a superior shopping experience for that positioning actually requires.
What had to change
- 01Advanced search that returns relevant results, not just keyword matches, plus a gift-cart mechanism to lift cart value.
- 02Detailed, dynamic product pages carrying variant options, comparisons and size guidance for a considered purchase.
- 03Bundle-product functionality for upselling, built to be configurable without a developer each time.
- 04Filterable, sortable collection pages, and several custom page templates (Account, About, Wholesale, Trade, Retailer, Hospitalize) the brand's own team could manage.
- 05A cart drawer, breadcrumb navigation, blog/article pages, a currency switcher and both Credit Card and PayPal checkout.
The solution
Dynamic, theme-managed search
A search popup with live results, built around collection-based retrieval and an "Empty Search Selected Menu" state, so a shopper gets a useful answer even before finishing a query.
Gift-cart feature in the cart drawer
Enable/disable control, a spending-threshold progress bar, and configurable titles, products and thresholds (for example, a gift on orders over €500): a merchandising lever the client's own team can retune without a code change.
Rich, dynamic product pages
High-quality imagery, colour/size variant options, a metafield-driven compare-products view, accordion descriptions, related-product recommendations, size-guide popups and integrated reviews.
Custom bundle products via Shopify Metafields
Both product-based and quantity-based bundle types, with multi-product dropdown selection: an upsell mechanism configured through metafields rather than hard-coded per bundle.
Filterable collection pages and custom templates
Drawer-based filters (size, colour) with pagination on collection pages, plus dedicated templates for Account, About Us, Contact Us, Wholesale, Trade, Retailer and Hospitalize, each with sliders and positioned rich-text content.
Cart, navigation and payments
A redesigned cart page, breadcrumb navigation, blog/article pages, a currency-switcher drawer for international shoppers, and both Credit Card and PayPal payment gateways.
Technology
- Shopify
- Liquid, HTML, CSS, JavaScript
- Shopify's integrated backend + custom Metafields
- Credit Card and PayPal payment gateways
- Shopify Apps for extended functionality
The results
Enhanced customer experience: dynamic search, filtering and gift-cart incentives that lift cart value
A streamlined backend: metafield-based configuration and self-serve templates the client's team can run
Increased sales: bundle and related-product upsell, plus a currency switcher and multiple payment methods for global sales
Strong brand representation through a fully custom theme, not a stock template
A modular design built for future scalability as the catalogue and markets grow
Why PixelCrayons
- A custom Shopify theme built from Liquid up, not a stock theme with light edits, for a brand that needed both hospitality-grade polish and everyday browsability.
- Metafield-driven configuration (bundles, compare-products, gift-cart) so the client's own team can run merchandising without waiting on a developer.
- One team across the full storefront: theme, backend logic, payments and content templates, rather than separate vendors for each layer.
It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
The services behind this result
A custom Shopify build like this is our own commerce team's work, start to finish.
Want a result like this
on your own numbers?
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
No retainer required · NDA standard
Last updated