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The last team you’ll need to vet.

White-label SEO for agencies
our delivery, your name.

Audits, technical fixes, content and links, delivered by the senior team behind 500+ engagements, entirely under your agency's brand: your templates, your client calls, your margin. NDA-backed, and we never approach your clients.

100+ agency partners · 500+ SEO engagements since 2004 · Proposals in 48 hours

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

White-label SEO means PixelCrayons runs the SEO programme while your agency owns the client. You resell audits, technical fixes, content and link earning at a price you set on top of our partner rate card. Deliverables arrive in your templates, calls happen under your brand, and the contract bars us from ever approaching your clients, with a 12-month blackout after any engagement ends. Once a brief lands, the first deliverable typically ships within 14 days.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
Your new service line

What your agency
actually resells.

01

Audits: your pitch ammunition

The technical and content website review we sell direct, in your covers with your logo: every issue ranked by pages affected, with the fix owner named. You walk into the pitch holding a prioritised fix list for the prospect's own site. Partners open programmes this way, and the audit is priced on the rate card on its own.

Per pitch
02

Technical fixes, shipped

Crawl errors, indexation, redirects, Core Web Vitals and structured data, fixed at the root and written up in your ticketing system, not listed in a PDF and forgotten. Your producers forward finished work; they don't chase it.

Monthly
03

Content against a topical map

Briefs, pages and supporting content planned on a topical map agreed upfront, written in your client's tone and bylined however you choose. Every piece ships with its brief and target query, so your team can defend the strategy in the client's review without us in the room.

Per calendar
04

Links earned, not bought

Digital PR and editorial outreach that earns links publishers choose to give (no farms, no networks), nothing that puts your client's domain (or your agency's reputation) at risk. Each month's wins arrive as an update you can forward under your own name.

Ongoing
05

The AI-search layer

Schema and entity upkeep, answer-first formatting and crawler access checks so your clients stay visible where buyers now ask: ChatGPT, Perplexity, Google's AI Overviews. An upsell your agency can package and price before your competitors have a slide for it.

Included
06

Reporting in your template

A weekly review in Prism and a monthly deep-dive tying rankings to sessions to revenue, written up in your reporting templates and sent from your domain. Ready to present as your own, because contractually, it is.

Weekly
Bench first, brief later

Set up before the
client says yes.

01
30 minutes

Intro call

A short call about your clients, your margins and the SEO briefs you're seeing. No project required: most partners set up months before they have one.

02
Same week

Rate card & NDA on file

You get the white-label SEO rate card and capability pack; a mutual NDA with the zero-competition clause goes on file. From here you quote SEO in pitches with your margin built in. Partner rates are published on agencies.pixelcrayons.com if you want the number first.

03
When a client signs

Audit, then programme

Send the brief and a priced proposal lands within 48 hours, typically opening with a white-label audit. The first deliverable ships within 14 days.

04
Monthly

Delivery under your brand

Fixes, content, links and reporting on a monthly cycle, in your templates and your tools. Our strategist joins client calls as your team whenever you want the backup.

Inside Prism

Your engagements, week to week,
in Prism as well.

Agency engagements run in Prism too: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

What you hold by the end of month one,
before any ranking moves.

What you receive in month one

Search proof arrives as documents, not adjectives. In the first month you receive the crawl audit with every issue ranked by pages affected, the keyword map tied to URLs you already own, and the measurement plan that names which organic sessions and which revenue line we report against. The weekly review in Prism is a fixed set of line items you can hand to your finance lead.

  • 01Crawl audit: issues ranked by pages affected, with the fix owner named
  • 02Keyword-to-URL map: every target term assigned to one page
  • 03Measurement plan: the analytics views and revenue line we report against
  • 04Weekly review in Prism: pages shipped, fixes deployed, organic sessions by page group
  • 05Go/no-go checklist for the first content release

Related workB2B SaaS: from invisible to answer-engine cited.SaaS · UK · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

One page of a bigger bench.

The wholesale band for SEO is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; SEO as brands buy it direct has its own page.

Questions

Frequently
asked.

The wholesale SEO rate card is agreed once, in writing, and every engagement is quoted against it. You set your own client pricing on top. The margin is yours and so is the information: we never see your client invoices, and nothing we deliver reveals what you pay us. Priced proposals for specific briefs come back within 48 hours, itemised by deliverable so you can quote onward with confidence. See the partner rates on agencies.pixelcrayons.com.

You do. The client relationship is the thing this whole arrangement protects. Client calls happen under your brand with your team leading; our strategist joins as your people when you want technical weight in the room, introduced however you choose. Between calls, questions route through your team, not around it. We never contact your clients independently. That's contractual, not a courtesy.

Yours, everywhere. Private label SEO means reports and dashboards are built in your templates, carry your logo, and go out from your domain; audits arrive in your covers; even internal artefacts like fix lists and content briefs are prepared so they can be forwarded as-is. Our name appears on precisely nothing your client sees. That is the product.

That's your call to make, and we'll never make it for you. Many partners describe us as their extended delivery team, which is exactly what the contract makes us; others name a specialist partner when asked directly. What we guarantee is our side of it: we never identify ourselves to your clients, never correct your framing, and the NDA binds us long after the engagement ends. The one thing we'd counsel against is claiming in-house capability you'd struggle to evidence in a technical grilling. Partners who position us as "our delivery team" never have that problem.

We tell you, and we decline the work. Every partnership carries the zero-competition clause: we never approach, pitch or accept your clients directly, and a 12-month blackout applies after any engagement ends, so there's no waiting-it-out loophole. Your relationships stay yours; ours is with you.

Yes, and it's the most common way partners start. A white-label audit in your covers is pitch ammunition: a prioritised, evidence-based fix list for a prospect's own site, which tends to win retainers better than any credentials slide. Some partners simply resell audits at their own price as a productised service; others use them to open programmes we then deliver monthly. No retainer is required for either, and the audit is priced on the rate card like everything else.

Add senior SEO to
your agency's menu.

Ask for the white-label SEO rate card and capability pack, put the NDA on file, and quote SEO in your next pitch with your margin built in. No minimum commitment, nothing to cancel later. We stay invisible from day one.

NDA & zero-competition clause standard · 12-month post-engagement blackout · Proposals in 48 hours

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