Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire email & lifecycle marketers
who grow repeat sales from your list.
This specialist does email and lifecycle marketing, which means emailing customers at the right moments so they buy again. They treat your subscriber list as a relationship to look after, not an audience to blast. We vet every specialist on real sends first. They work inside your email platform and team meetings, and you can scale monthly without hiring. You interview the actual specialist before they touch your sender reputation, which is how inbox providers judge your emails.
Interview before signing · Scale monthly
Tell us about the role
Start Your Enquiry
Send a short brief. Once we have a complete brief, we confirm the date you will receive your itemised proposal.
What you get
Hiring an email and lifecycle marketer through PixelCrayons gets you a vetted retention specialist inside your email platform. They run welcome, after-purchase and win-back emails in Klaviyo or HubSpot. They measure revenue per recipient and list health. A named coordinator supports them. You interview the specialist first and scale monthly.
- Vetted on live email listsEvery specialist has run live lists under our standards, with weekly review and revenue reporting.
- Cover when your specialist is awayA named coordinator, an escalation contact and a second specialist named in advance.
- Working inside your teamYour Slack, team meetings, project tools and email platform login, inside your approvals.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Technologies we work with
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Monthly rate for this hire
From $2,000per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
What an email marketer covers
for your customer list.
Their job is the list itself: what it is worth, what protects it and proof of both. This is not a template builder who happens to know an email platform.
Email platform and inbox delivery
- Setting up Klaviyo, HubSpot and similar email platforms
- List segments built on what people do, not just who they are
- SPF, DKIM and DMARC set up correctly, with domain and IP warming
- Watching inbox placement and keeping the list clean
- Email templates with content that changes for each reader
Automated email flows
- Welcome emails that earn the second email, not just the first open
- After-purchase emails: from order confirmation to a nudge to buy again
- Win-back emails for subscribers who have gone quiet
- Browsing and abandoned-cart emails based on what people really do
- The right message for each customer stage, in place of one email to everyone
Tying email to revenue
- Measuring revenue per recipient, not open or click rate alone
- Testing subject lines, send times and offers, with each result written down
- Respecting the list: sending only as often as it can bear
- Reports tied to revenue, ready to share with clients
- Forecasts that don't pretend to be more precise than they are
In practice
What an email marketer
works on between sends.
A real week, the interview questions that expose weak candidates and what to settle before they log in.
A typical week on your email programme
Most of the week goes on emails that already run automatically, not new campaigns. The specialist checks that welcome and after-purchase emails reach the right people. They review which segments have stopped opening, and whether to stop emailing them. They also check inbox placement for signs of trouble before revenue shows it. They set up a test on one flow and write up the result of the last one. Then they plan next week's campaign against the calendar you agreed. Expect them to ask early for product and promotion news. Good email needs time to prepare.
What to ask in the interview
Ask them to walk through a list they took over in poor health. What did they do in the first month? Strong candidates talk about authentication, removing inactive subscribers and raising volume slowly. A clever subject line is not the answer. Ask how they would tell if a flow makes money or just takes credit for sales that would happen anyway. A good answer mentions holdout groups: people held back from an email for comparison. Ask how they choose who stops getting email. Anyone who never removes subscribers is spending your sender reputation. Ask to see a segment they defined, and have them explain it in plain words.
Settle these before they log in
Give admin access to your email platform and your eCommerce platform or CRM. Flows depend on the data they pass. They also need your domain's DNS settings, or someone who can change them quickly. Share your brand guidelines and any legal wording for promotions and unsubscribes. Decide how often each segment may be emailed, and who can approve an exception during a sale. Share your promotion calendar for the next quarter. Be honest about past problems: a bought list, a spam complaint, a sudden drop in opens. The specialist will find them anyway, but faster if told.
When email is the wrong fix
If customers don't buy twice because the product or delivery let them down, no win-back email will change that. If your list is small, the first job is growing it through your site and checkout. That is more about winning and converting visitors than keeping customers. If the data link between your store and your email platform is broken, you need a developer before a marketer. And if the real brief is "send more campaigns", a good specialist will push back. Volume without segments wears out the list. Hire this role when keeping customers is the problem you want solved.
How it works
How hiring works,
from brief to first day.
Start
Brief and a call
We sign an NDA and talk through your list, your tools and the gap you need filled.
Once the brief is complete
Proposal and interview
We confirm when your proposal will arrive and propose the specialist whose past work fits. You interview them before anything is signed. If the fit is wrong, we propose someone else.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The specialist starts
We set up platform access and review inbox delivery and list health. The specialist joins your team meetings.
Every month
Scale up or down each month
Add a second specialist when the programme grows. Step down when it doesn't. You can change the size each month, so a busy season never forces a hiring decision.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the email marketer and the support behind them.
Hire an email marketer on your own and you get their skill at building flows. Hire through us and you get a company that does this work every day. Your sender reputation stays protected, even when one person is out.
Vetted on live email lists
Every specialist in our team has run live lists before yours. Those sends ran under our own standards, with a weekly review. They used the same revenue reporting you will receive. An interview doesn't show what someone does to a sender score. The inbox delivery numbers on a list they have run do, so that's what we ask to see.
Cover when your specialist is away
Your programme also gets a named coordinator, an escalation contact and a second specialist named in advance. The second specialist is briefed from day one. They read the flow notes and sender log as the first one keeps them. If the first specialist takes leave or moves on, the second steps in without a slow start, even mid-send. A lone freelancer has nobody to hand your sender reputation to. A first in-house hire needs a whole team around them before there is any backup. You get a person and the support that protects your inbox delivery.
Working inside your team
They use your Slack, your team meetings, your project tools and your email platform login. Dedicated means building flows inside your calendar and approvals. Briefs are not thrown over a wall into someone else's queue.
Quality checks you can see
A weekly review in Prism is written up and tied to revenue per recipient. Flow results are checked against list health. Every test is logged as a win, a loss or no clear result. If you ever doubt what a month of sends earned, the test log and revenue notes answer before we do.
Side by side
Hiring on your own,
compared with hiring through us.
An in-house email marketing manager is still right when email is a permanent, full-time job central to your revenue. We'll say so when it is. This is for every other case.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working specialist | A full hiring cycle: finding people, interviews, notice periods and onboarding | Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed |
| Vetting | A CV and an interview. You find out the truth once your sender reputation is at risk | A track record on real lists under our own standards, reviewed weekly |
| Management work | All yours: goals, reviews, training and cover | A named project manager and escalation path included. You set the flow priorities, not the admin |
| Scaling | A new hiring cycle each way: months to grow, severance to shrink | Change size monthly: add a specialist before a busy sending season, step down after |
| Risk when it doesn't work | A wrong hire slows you down until it's caught, then a hard exit. Your domain reputation may suffer meanwhile | If the fit is wrong, we propose someone else. Leaving takes a handover call, not a negotiation |
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Time-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet an email marketer
before they touch your sender reputation.
Most of this role is protecting and improving emails that already run. Our vetting tests inbox delivery judgement and honest measurement before any campaign idea.
- 01Shortlist on real email listsWe propose the specialist whose work on real lists fits your list, tools and gap. Their work is held to our own standards and reviewed weekly. Under NDA, you can ask to see real flows and inbox delivery numbers from a live account.
- 02Interview on a list in poor healthAsk what they did in the first month with a list they took over. Strong candidates talk about authentication, removing inactive subscribers and raising volume slowly. A clever subject line is not the answer. Anyone who never removes subscribers is spending your sender reputation.
- 03Test how they prove a flow makes moneyAsk how they would tell if a flow makes money or just takes credit for sales that would happen anyway. A good answer mentions holdout groups. Then ask them to explain a segment they defined, in plain words.
- 04First two weeks: sender health firstOnce started, they review your flows, segments and authentication setup and write up what they found. If the list has inbox delivery problems, the first two weeks go on sender health. Flows change after that.
Questions
Frequently
asked.
Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Before that, once we have a complete brief, we confirm when your proposal will arrive. You interview the proposed specialist before anything is signed. If your list has inbox delivery problems, sender health comes first, before flows change.
Onboarding is short and done in order. It starts with an NDA, then access to your email platform and list. They review your current flows, segments and authentication setup, and write up what they found. You agree the first month's priorities before anything changes. They join your team meetings from week one. Their onboarding follows your approvals and send calendar.
You get a written report every week. It shows what was sent and what each flow and campaign earned per recipient. It also shows what gets tested next. Inbox delivery and list health numbers sit next to the revenue numbers. Any change to how often you send, or to segments, is written down with the reason. Agencies get the same report in their own templates.
One is the normal starting point. A single email specialist covers most lists comfortably. A second person can join when volume or scope justifies it. That might be a copywriter for email content or a tester who is strong on data. The monthly resize works both ways. A full team for one modest list just adds cost nobody needed.
Tell us early and we propose another specialist before your next send, with no negotiation. The new person takes over the first specialist's flow maps, segment rules and test logs. So a switch takes days, not a restart. The proposal names the second email specialist who would cover your flows. It also says whether that cover is in the monthly rate.
Interview your email marketer
before you sign anything.
Tell us about your list and the gap, then meet the actual specialist before anything is signed. If you really need a project rather than a person, we'll say so on the first call.
Interview before signing · Scale monthly
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