Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →Hire CRO specialists
who report the tests that lost, too.
CRO (conversion rate optimisation) means getting more of your visitors to buy, sign up or get in touch. You get a dedicated specialist who treats every test as a real question. They find where visitors drop off before suggesting a fix. They run each test until there is enough data to trust, not until a deadline. They tell you plainly when a test gave no clear answer. We vet every specialist on real accounts first. They work inside your tools and team meetings, and you can scale monthly. You interview them and hear how they would read your sales funnel before anything is signed.
Interview before signing · Scale monthly
Tell us about the role
Start Your Enquiry
Send a short brief. Once we have a complete brief, we confirm the date you will receive your itemised proposal.
What you get
Hiring a CRO specialist through PixelCrayons gets you a vetted specialist who helps more of your visitors buy. They watch session recordings to find problems before changing a page. They plan each test around a stated idea and a clear success bar. They put winners live with your design and developer teams. You interview them first and scale monthly.
- Vetted on live testing workEvery specialist has run live testing programmes under our standards before yours.
- A second specialist who can take over a running testA named coordinator, an escalation contact and a second CRO specialist who can take over a running test.
- Working inside your teamThey work in your Slack, team meetings, testing tool and project board, inside your sprint.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Technologies we work with
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Monthly rate for this hire
From $2,800per month, 160 hoursSenior specialists from $4,000, quoted per person.
Direct prices for brands and companies buying for themselves.
What they cover
What a CRO specialist covers
across your sales funnel.
This is not someone who tests a button colour and calls it a programme. Their job is your whole funnel: where it leaks and what a fix would really change. They prove it before it goes live everywhere.
Research and diagnosis
- Funnel analysis: where visitors really drop off, by step and by type of visitor
- Heatmaps and how far people scroll
- Watching session recordings to see the problem, not just guess at it
- On-site surveys and visitor feedback
- Checking checkout and forms for anything that gets in the way
Running A/B tests
- A/B and multivariate test design
- Ranking test ideas by the effort they need against the likely gain
- Sample size planned before a test starts, not checked hopefully once it's running
- Results split by visitor type, so a flat overall result doesn't hide a real one
- No calling a winner off an early jump in the numbers
Putting results to work
- Working directly with design and developers to put winning versions live
- Unclear tests reported as unclear, not just the wins
- A test plan tied to the biggest problems in your funnel, not to new ideas for their own sake
- Reports for clients that show the losing versions too
- Forecasts that don't pretend to be more precise than they are
In practice
What a CRO specialist
does between tests.
Most of the value is in the research and in reading results, not in the test itself.
Most of the week goes on research
A running test mostly takes care of itself. The specialist's week goes on the work around it. They watch session recordings of the step where most people drop off. They read on-site survey answers. They check whether a form error appears more often on mobile. They turn what they find into written test ideas, each with a reason behind it. They also check the running test is healthy: traffic splits evenly and tracking still records. Then they brief design and developers on the next version. If the list of ideas has nothing to back it up, the research step was skipped.
Interview questions that show the difference
Show the candidate a real page from your funnel and ask what they would test first and why. A strong specialist asks for the data before answering. They want traffic to that step, where people drop off and which devices they use. Then ask how they would handle a test that looks like a clear winner after a few days. The right answer is the sample size they planned beforehand, not the testing tool's confidence badge. Ask for a test that lost and what it taught them. People who only remember wins have usually been stopping tests early, whether they know it or not.
Have these ready before day one
Testing needs working measurement more than a clever idea. Make sure your analytics tracks each funnel step as its own event. Someone should confirm the numbers match your order or lead records. Arrange access to your testing tool, heatmaps and session recordings. You also need a developer who can put a test version live in your normal release process. Agree who signs off copy and design changes. Most important, decide what the main conversion is. A test judged on clicks one week and revenue the next proves nothing either way.
When CRO is the wrong hire
Testing needs traffic. Some pages get too few visitors to give a trustworthy result in a reasonable time. The specialist can still review them and suggest changes, but most tests will end with no clear answer. Testing also can't fix a product people don't want or a price the market rejects. It can't fix traffic from the wrong audience either. If visitors come from the wrong campaigns, start with how you attract them. If the site is slow or broken on mobile, fixing the basics will often do more than any test.
How it works
How hiring works,
from brief to first day.
Start
Brief and a call
We sign an NDA and you describe your funnel, your tools and the gap.
Once the brief is complete
Proposal and interview
We confirm when your proposal will arrive and name the specialist whose past work fits. You interview them, including how they would judge a borderline result.
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
Typically 2 to 3 business days later
The work starts
We connect your analytics and testing tools and review your session data. The specialist joins your team meetings.
Every month
Scale up or down each month
Add a second specialist when the list of tests grows. Step down when it doesn't, so the size of the work matches your traffic.
You make requests, give approvals and see the weekly review in your Prism workspace. Each decision is written down with the result it was meant to bring. See how Prism runs the work →
Get a Proposal
Meet the people who will do the work before you sign
Why through us
Why hire through us:
the CRO specialist and the support behind them.
Hire a conversion rate optimisation expert on your own and you get their testing skill. Hire through a company that does this work every day and your test plan keeps moving. That holds even when one person is out mid-test.
Vetted on live testing work
Every specialist in our team has run live testing programmes before yours. That work met our own standards before they joined any client funnel. It is reviewed weekly and held to the same reporting standard you will see. An interview can't show how someone handles an early jump in the data. The log of tests they ran to a trustworthy result can, so that's what we ask for.
A second specialist who can take over a running test
Your testing programme has a named coordinator, an escalation contact and a named second CRO specialist. The second specialist is briefed from day one. They follow the list of test ideas and the test log the first one keeps. If the first specialist takes leave or moves on mid-test, the second takes over without restarting it. There is no slow start. A solo freelancer has nobody to hand a running test to. A first in-house hire needs months to build that backup. You get a person and the testing programme behind them.
Working inside your team
They work in your Slack channels, your team meetings, your testing tool and your project board. They can use your email domain if you want. Dedicated means the specialist works inside your sprint and design reviews. Test requests are not tossed into an outside queue.
Quality checks you can see
A weekly review in Prism shows what is being tested and what went live. It also shows what gave no clear answer, and why. The test plan is logged in the open, not shown as a highlight reel. If you ever doubt what the monthly fee buys, the test log answers before we need to.
Side by side
Hiring on your own,
compared with hiring through us.
An in-house hire is still right when testing is a permanent, full-time job central to your growth. We'll say so when it is. This is for every other case.
| Hiring it yourself | Through PixelCrayons | |
|---|---|---|
| Time to a working specialist | A full hiring cycle: finding people, interviews, notice periods and onboarding | Eligible work can typically start two to three business days after scope, payment and required access are confirmed |
| Vetting | A CV and an interview. You find out the truth on the job | A track record on real testing programmes under our own standards, reviewed weekly |
| Management work | All yours: reviewing test ideas, checking every test and cover while one runs | A named project manager and escalation path included. You set testing priorities, not the admin |
| Scaling | A new hiring cycle each way: months to grow, severance to shrink | Change size monthly: add a specialist before a busy testing period, step down once it clears |
| Risk when it doesn't work | A wrong hire slows you down until it's caught, then a hard exit | If the fit is wrong, we propose someone else. Leaving takes a handover call, not a negotiation |
Other roles you can hireAnalytics EngineersMarketing Automation SpecialistsB2B Demand Generation Marketers
Who is accountable
The people responsible
for your work.
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Time-zone overlap
At least four hours a day inside your core working hours. Two hours plus a daily written handover for the US West Coast.
Managed specialists only; not a staffing promise for project teams.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWhy not just hire a freelancer?
A freelancer can be the right choice for a single, well-defined task. We are set up for work that needs an accountable team: a named coordinator, delivery reviewed by QA and a senior lead before release, and continuity arrangements written into the engagement. Confidentiality, ownership and escalation terms are agreed in writing before work starts.
How does time-zone overlap work?
Your engineers work at least four hours a day inside your core working hours. We set the window with you before the engagement starts and hold it for as long as the engagement runs. For the US West Coast the live overlap is two hours each morning, with a written handover at the end of every Indian day. We do not run night shifts: engineers who work nights leave quickly, and keeping the same people on your team matters more to us than a longer overlap.
Can we try you before we commit?
For eligible managed specialists, yes: up to 14 calendar days or 80 logged working hours, whichever comes first. Stop within it and eligible trial hours are free; continue and they're billed at the agreed rate. Unpaid trial work stays ours. Project work and other roles get a paid pilot with scope, acceptance criteria, duration and fee agreed first.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
How we vet
How we vet a CRO specialist
and what to ask them.
People who only remember winning tests have usually been stopping tests early. So our vetting looks for careful research and patience with data before test ideas.
- 01Shortlist on past testing resultsWe propose the specialist whose work on real testing programmes fits your funnel, tools and gap. Their work is held to our own standards and reviewed weekly. Under NDA, you can ask to see real test results from their past work.
- 02Interview on a page from your funnelAsk what they would test first and why. A strong specialist asks for the data before answering. They want traffic to that step, where people drop off and which devices they use.
- 03Test how they would judge a resultAsk how they would handle a test that looks like a clear winner after a few days. The right answer is the sample size they planned beforehand, not the tool's confidence badge. Then ask for a test that lost and what it taught them.
- 04First two weeks: tracking comes firstOnce started, they review your funnel and past tests and write up what they found. If your analytics or testing tools have gaps, the first two weeks go on tracking and finding problems. Tests go live after that.
Questions
Frequently
asked.
Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Before that, once we have a complete brief, we confirm when your proposal will arrive. You interview the specialist before anything is signed. If your analytics or testing tools have gaps, the first two weeks go on tracking and funnel problems.
Onboarding is short and done in order. It starts with an NDA, then access to your analytics and testing tool. They review your funnel and any past tests and write up what they found. You agree the first month's test priorities before anything changes. They join your team meetings from week one. So they learn your funnel inside your process, not beside it.
No, results aren't instant. A test needs enough visitors through the step being tested to give a result you can trust. On a page with less traffic, that can take several weeks. Before a test starts, the specialist tells you roughly how long it needs. If your traffic can't support useful testing on a page, they'll say so.
You get a written report every week. It shows what is being tested, what went live and what gave no clear answer, and why. It also shows what comes next, ranked by the biggest problems in your funnel. Wins and losses are logged the same way. Knowing what didn't make a difference is part of what you pay for. Agencies get the same report in their own templates.
One is the normal starting point. A single specialist covers research, test design and reading results. A second person can join when the test list or traffic justifies it. That might be a data analyst or a designer for test versions. The monthly resize works both ways. The proposal names the second CRO specialist who could take over a live test.
An audit tells you where the funnel leaks. This specialist also runs the tests. Sample size is planned before each test starts, and each test runs until the result can be trusted. Winners go live with your design and developer team. Tests with no clear result are reported too, in the weekly review.
Interview your CRO specialist
before you sign anything.
Tell us about your funnel and the gap, get a proposal and meet the actual specialist before anything is signed. If you really need a project rather than a person, we'll say so on the first call.
Interview before signing · Scale monthly
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