Google AI Overviews optimisation: be cited above the rankings.
Google now answers many searches itself, with an AI Overview that sits above every ranking you have earned. We make your pages eligible, quotable and worth citing there, and measure it snapshot by snapshot, because that surface moves.
PixelCrayons' AI Overviews service earns citations in the AI-generated answers Google shows at the top of its own results page. That focus is what separates it from our neighbouring disciplines: AEO covers answer engines broadly (ChatGPT, Perplexity and their kin) and GEO shapes the wider corpus generative engines retrieve from. This programme works Google's surface specifically: index eligibility, snippet controls, citable passages and the classic rankings Overviews draw on. Direct for brands, white-label for agencies.
One published SaaS case, numbers in, on the work page✦
Eligibility verified before optimisation✦
One owning page per target question✦
No presence guarantees: the surface is volatile✦
Citation snapshots dated, never cherry-picked✦
Free AI Overviews audit✦
One published SaaS case, numbers in, on the work page✦
Every month, in writing
What the engagement actually ships.
01
Your Overview coverage, mapped
The commercial queries in your market checked one by one: which of them trigger an AI Overview today, who is being cited in it, and where you stand. We record these as dated snapshots, because the same query can gain or lose its Overview between checks. Strategy starts from what Google is actually doing on your queries, not from industry averages.
Quarterly
02
Eligibility engineering
You can only be cited from pages Google can crawl, index and snippet. Robots rules, canonical tags (which URL to index), indexation and the snippet controls (nosnippet, max-snippet, data-nosnippet) are audited and fixed first. This is also where we correct the most common misconfiguration we find: blocking Google-Extended does not opt a site out of AI Overviews, and teams who believed it did are often restricting the wrong thing.
Monthly
03
Citable passages on owning pages
Each target query gets one owning page whose opening passage answers it in a self-contained, liftable form (the shape Overviews visibly quote) with the depth underneath for the humans who click through. Near-duplicate pages competing to be the source get consolidated, because cannibalisation costs citations as surely as it costs rankings.
Per page
04
The ranking foundation
AI Overviews overwhelmingly cite pages Google already ranks and trusts, so this programme never floats free of classic SEO. Structured data stays valid, entity consistency is maintained, and the underlying positions on target queries are worked and tracked alongside the citation snapshots. Where a full search programme exists, we slot in beside it rather than duplicating it.
Ongoing
05
Measurement, two columns
We report citation snapshots on tracked queries recorded over time, movement in the rankings Overviews draw from, and AI-era referral patterns in your analytics, next to an explicit list of what cannot be measured: Search Console folds Overview impressions into overall totals, and no engine publishes citation logs. You always know which claims rest on data.
Monthly
30
First 30 days
Baseline to cited, snapshot by snapshot.
01
Days 1 to 2
Overview baseline
We check your money queries for AI Overviews, record who is cited today, and audit eligibility (indexation, snippet controls, schema) so every later claim of progress is judged against a dated baseline.
02
Week 1
The citation roadmap
A prioritised plan: the queries where Overviews already appear and citations are winnable, the owning page for each, and the eligibility fixes blocking you, ranked by commercial value, approved by you before work starts.
03
Weeks 2 to 4
Fixes shipped
Snippet and indexation issues corrected, schema validated, and the first owning pages restructured with citable opening passages. Input work you can verify yourself, page by page.
04
Month 2+
Snapshot, dated
The monthly cycle: publish, verify, snapshot, report. Overview presence is volatile by design, so reporting shows direction across snapshots, never a single screenshot dressed up as a steady state.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
The result this page exists for: a B2B SaaS platform whose commercial queries returned AI Overviews citing competitors, or nobody. Eligibility fixed, one owning page per target question, citable opening passages throughout. Five months on, the traffic figure on the card was in and the product was being cited in Google AI Overviews on the commercial queries that feed pipeline.
AI Overviews are one surface, and this page stays on it. Classic SEO builds the rankings Overviews draw their citations from; nothing here works without it. AEO widens the craft to answer engines everywhere. Start with the free review.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
AI Overviews are the answers Google writes itself: AI-generated summaries assembled at the top of the results page for a growing share of searches, with a short list of cited sources. This programme targets that one surface. Our AEO service is the broader craft of being quotable by answer engines everywhere (ChatGPT, Perplexity, Copilot), and GEO shapes the wider corpus of third-party pages generative engines retrieve from. The disciplines overlap, but the levers here are Google-specific: Google's index, Google's snippet controls, Google's ranking systems. If your question is why the AI box on Google never mentions you, this is the page. If it is assistants generally, start with AEO.
No, and we would encourage you to walk away from anyone who says yes. Whether an Overview appears at all is decided query by query inside Google's systems. Which sources it cites changes between users, locales and weeks, and Google adjusts the feature's behaviour continually. What we commit to contractually is the work that makes citation possible and likely: eligibility verified, one owning page per target question, citable passages shipped, schema validated, the underlying rankings worked, all reported monthly against a dated baseline. That is the honest version of this service, and the only version worth paying for.
Imperfectly, and we say so upfront rather than selling a dashboard of guesses. What can be tracked: whether an Overview appears on the queries we monitor and whether you are cited in it (recorded as scheduled snapshots, because presence is volatile and the same query can gain or lose its Overview between checks), movement in the classic rankings Overviews draw from, and organic performance overall. What cannot: Search Console folds Overview impressions and clicks into its ordinary totals with no separate report, Google publishes no citation logs, and results vary by locale, device and signed-in state. Every report separates the measured from the unmeasurable, explicitly.
You need the work; the only question is who does it. AI Overviews overwhelmingly cite pages Google already crawls confidently, ranks well and can snippet. Classic SEO is the foundation, and our own SEO retainers include this citation layer rather than selling it twice. A standalone engagement fits when search is handled in-house or by another agency and the Overview layer is the specific gap: we audit eligibility, restructure the owning pages, verify the controls, and hand your team a format they can keep applying without us. If the audit shows your existing programme already covers it, we will say so.
No, and this is the most common misconfiguration we find. Google-Extended governs the use of your content for Gemini training and grounding; it has no effect on AI Overviews, which are a Search feature built on the ordinary index. What actually controls Overview appearance are the classic snippet rules (nosnippet, max-snippet, data-nosnippet), and they cut both ways: restricting snippets removes you from Overviews and shrinks your normal listings too. For most commercial sites the citation, with its link, is worth having. We audit these controls so participation is a decision you have made deliberately, not an accident of a robots file.
Yes, clients now ask their agencies about "the AI box on Google" by name, and this programme ships under partner brands like every other service here: your reporting templates, your client calls, our delivery. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
There is an order of work rather than a trick. First, make sure Google can crawl, index and snippet the page. Then give each target query one owning page whose opening passage answers it in a self-contained form. Keep the classic rankings strong, because Overviews overwhelmingly cite pages Google already ranks and trusts.
A free AI Overviews review: which of your queries trigger Overviews, who gets cited today, where eligibility is blocked, and the fix list ranked by commercial value. Keep it whether or not we ever work together.