Paid media is reported from a plan you sign off before a campaign goes live. You receive the conversion definitions we will track, the tracking verification showing each one firing on a test order, and the account structure with every campaign named by its job. The weekly review in Prism carries the same line items every week, so a trend is visible without a meeting.
- 01Conversion definitions: which events count, and which are excluded
- 02Tracking verification: each conversion fired and recorded on a test order
- 03Account structure: campaigns named by job, budgets by stage
- 04Weekly review in Prism: spend, conversions, cost per result, what changed and why
- 05Kill list: the terms, placements and audiences excluded this week
















