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Cost guide

How much does technical SEO cost in 2026?

Technical SEO costs $950–$5,000 for a fix programme, as a fixed quote at the direct rate. The price is set by a ranked list of fixes, and the work has an end date. The audit on its own and monthly upkeep are priced separately below, and every figure becomes a written proposal.

Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced as a fix programme with an end date. Sites that change often can add lighter monthly upkeep. The free website review shows what is wrong; the paid audit is the detailed work order for your developers.

  • One-offTechnical audit, ticketed$500–$2,500one-time
  • ProjectFix programme$950–$5,000fixed quote, one-time
  • RetainerMonthly technical maintenance$450–$2,500per month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many page templates your site has

We price technical SEO on templates, the layouts your pages are built from. A fault in a template repeats on every page that uses it. A brochure site with a few templates needs one audit and a short list of fixes. A catalogue with a template for every product type, filter and campaign is a bigger job, because each template can fail in its own way. So we count templates, not pages.

Biggest factor
02

How hard each fix is

Some fixes are a settings change, such as a robots rule or a canonical tag. A slow template needs developer work. A fault in how the framework builds pages is a project in itself. The audit sorts every finding into one of these groups. A list of mostly settings changes sits low in the range. A list that needs templates rebuilt sits high, or gets its own quote.

Effort
03

How your pages are built

If your server sends finished pages, we check them once. If your pages are built in the browser with JavaScript, we compare every template. We check what Google receives against what your visitors see. The usual problem is links, page details and content that only appear after the JavaScript runs. If the fix is to build pages on the server instead, that is developer work, quoted separately.

Framework
04

How often you release changes

Your site's technical health slips each time you release changes. A release can break structured data, slow a template or stop pages being indexed. A site that changes daily needs monitoring and fixes every month, which is the monthly upkeep option. A site that rarely changes can take the fix programme, keep its speed targets and come back when something breaks.

Ongoing cost
05

Who makes the fixes

We write every finding as a ticket, a task with the fault and the fix. Our developers can make the fix, or yours can. If your team owns the code and has time, the audit gives most of the value. The fix programme then covers only what they cannot reach. If access or review steps slow each ticket down, the proposal prices that waiting time too.

Delivery
06

What tools and access you already have

The work goes faster if we can read your server logs and Search Console history. A test copy of the site and a release process we can use help too. A site with none of these pays to set them up before the first fix goes live. We ask for access before we quote, so the proposal prices the fixes, not the time spent digging.

Often forgotten
The options

Which option
suits your business.

Each option below is one way to buy Technical SEO. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

One-off

Technical audit, ticketed

$500–$2,500one-time
What it is

A deep audit for developers. We review the crawl, server logs, Core Web Vitals (Google's speed and stability scores), structured data and how pages are built, with evidence for each finding. Every finding becomes a ticket with its impact and effort. It goes deeper than the free website review, which shows what anyone can see from outside. You get a list of tasks to work through, not a slide deck.

Who it fits

Teams with their own developers who will make the fixes. Buyers who want the diagnosis before they commit to a fix programme. Anyone taking over a site from another agency. It does not suit a site with no developer at all, because someone has to act on the findings.

Included
  • Full crawl with a review of Search Console and server logs, every issue backed by evidence
  • Core Web Vitals measured for each page template, not just the homepage
  • Structured data checked for gaps and errors
  • A check that Google sees the same page your visitors see
  • Fix list ranked by impact and effort, each item written up as a task
Not included, quoted separately
  • Shipping the fixes (see the fix programme)
  • Migration planning (see SEO, Migration SEO)
  • Template rebuilds
Turnaround
2 to 3 weeks
Moves the number
Number of page templates: a site with eight templates is a much smaller audit than one with eighty.
Project

Fix programme

$950–$5,000fixed quote, one-time
What it is

Our developers work through the ranked ticket list, highest impact first. Each release is approved on a test copy of the site, then checked in Search Console and with a fresh crawl. We set speed targets for each template, so the gains last after we finish.

Who it fits

Sites with a long list of fixes and no one in-house to make them. Sites about to spend on content or links, which would be wasted on a broken site. It does not suit a site that needs a new platform, where the fix is the rebuild. It also does not suit a list short enough for your own team to clear from the audit.

Included
  • Biggest fixes first: wasted crawling cut, canonical tags (which copy of a page counts) corrected, redirect chains shortened
  • Slowest page templates fixed for Core Web Vitals, with speed limits set
  • Schema corrected and validated across the site
  • Test site crawled and signed off before each release
  • Fixes checked in Search Console and fresh crawls, reported weekly
Not included, quoted separately
  • Server-side rendering or framework changes
  • Template rebuilds beyond the fix list
  • Content rewrites
Turnaround
4 to 8 weeks
Moves the number
The kind of fixes needed: changing a robots rule takes an afternoon, rebuilding a template takes weeks.
Retainer

Monthly technical maintenance

$450–$2,500per month
What it is

Monthly upkeep that keeps the fix programme's gains from slipping. We watch for drops in crawling, indexing and speed scores, and check every release. Each month we fix the next items on a running ticket list and send you a report on your site's crawl health.

Who it fits

Sites that release changes often, and catalogues that add new templates with each campaign. Teams whose developers build features while no one looks after search health. It does not suit a site that rarely changes. That site can keep its speed targets after the fix programme and come back when a release breaks something.

Included
  • Crawl, index and speed checks that catch problems before they cost you visits
  • Structured data validated on every release
  • Checks on how pages load when your framework or templates change
  • Fixes made every month from an ongoing task list
  • Monthly report on crawl health, page speed and which pages are indexed
Not included, quoted separately
  • Migration SEO (see SEO, Migration SEO)
  • New template builds
  • Content and authority work
Turnaround
Monthly, 3-month minimum
Moves the number
How often you release: a site that updates daily breaks more things than one that updates every few months.
Cheaper or dearer

What makes your quote
lower or higher.

Every ticket is a line in the itemised proposal. So each point below changes a number you can see before you sign.

Brings the quote down
  • A small number of templates, however many pages you have
  • A site whose server sends finished pages, rather than building them in the browser
  • Server logs, Search Console history and a test copy of the site we can use from day one
  • Your own developers, with time to pick up the tickets
  • Releases rare enough that the fix programme holds without monthly upkeep
Pushes the quote up
  • A large number of templates, each able to fail in its own way
  • A JavaScript framework where content and links only appear after the page is built
  • Fixes that need templates rebuilt rather than settings changed
  • No access to logs or a test copy, so we set these up before the first fix
  • Daily releases that break structured data and speed targets faster than slower upkeep can fix them
What you get

What your fee
pays for.

Your fee pays for tickets, fixes that go live and checks that they worked, with a weekly report on each. We don't promise a ranking or a speed score. Google decides rankings, and speed depends on what your templates carry. We do promise the work and the evidence.

01

Findings with evidence, written as tickets

We log every issue with what we saw, where and why it matters. Then we write it as a ticket your developers or ours can pick up.

02

Fixes made and checked

Each fix goes live only after a crawl of the test copy passes. Then we check it in Search Console and with a fresh crawl before we close it. A fix we cannot check stays open.

03

Speed targets for each template

We measure and set Core Web Vitals targets for each template, not just the homepage. So a slowdown in a product template is caught before it reaches every product page.

04

Structured data that stays valid

Schema is the markup that tells search engines what a page is. We correct it, test it across the site and test it again on every release, because Google and AI tools both read it.

05

A weekly report on crawl health

Wasted crawling, pages in Google's index, speed targets and what went live that week, all on one page. You can forward it to anyone who asks why the site is slow.

06

Tickets and accounts in your name

The audit, the ticket list, the speed targets and every account are yours from the first week. If you leave, it takes one email, not a long hand-over.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

The free search review is a recorded walkthrough of what's visible from outside. The paid audit goes much deeper. It reads your server logs and Search Console, and measures every template. It compares what Google receives with what your visitors see. Each finding becomes a ticket with evidence, impact and effort. Take the free review to learn whether there's a problem. Buy the audit for the list of fixes.

Because it has an end. The audit produces a ranked list, the programme works through it, and the project is done when the list is clear. A monthly fee on project work keeps billing after the work stops. If your site needs someone to look after it afterwards, monthly upkeep is priced separately.

The audit, and only the audit if your team can clear the list. That is why we write it as tickets. Each one names the fault, the evidence, the fix and the effort, so your developers can act without us. The fix programme covers only what they cannot reach, as separate lines in the proposal.

Only if you release changes often enough to break things. A site that changes daily gathers faults faster than an occasional audit can catch. A site that rarely changes can keep its speed targets and come back when something breaks. The proposal says which you are, and the upkeep line is easy to remove.

No. The fix programme repairs templates. It removes the scripts, images and layout jumps that fail Core Web Vitals, and corrects the markup. Rebuilding a template from scratch, or moving to pages built on the server, is developer work with its own quote. The audit says which items are repairs and which are rebuilds, before you commit to either.

The SEO programme is a monthly retainer: technical fixes, content and link work on one plan, month after month. Technical SEO alone is a project: an audit, a fix programme with an end date and optional monthly upkeep. Buy it alone when your site's technical health is the problem, or your team runs the rest of your SEO.

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