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Cost guide

How much does technical SEO cost in 2026?

A technical SEO fix programme runs $750–$4K as a fixed quote at the direct rate, priced against a ranked ticket list with an end date. The ticketed audit and the monthly maintenance layer are priced on their own below, and every figure becomes a written proposal within 48 hours.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Itemised proposal in 48 hrs

The range

What it costs,
at the direct rate.

Priced as a fix programme with an end date, with a lighter monthly maintenance layer for sites that release often; the free website review is the diagnosis, the paid audit is the engineering work order.

  • One-offTechnical audit, ticketed$400–$2Kone-time
  • ProjectFix programme$750–$4Kfixed quote, one-time
  • RetainerMonthly technical maintenance$350–$2Kper month

Indicative: every figure is refined into an itemised proposal within 48 hours.INR figures shown excl. GST.

Every option includes a Prism workspace for requests, approvals, tasks and the weekly review.

What moves the price

Why the range
is a range.

01

Template count, not page count

Technical SEO is priced on templates. A fault lives in a template and repeats on every page built from it. A brochure site with a few templates is one audit and a short fix list. A catalogue with a template for every product type, filter and campaign is a different job, because each template fails in its own way. We count templates, not pages, when we size the work.

Biggest lever
02

Where the fixes live

A robots rule or a canonical tag is a configuration change. A slow template is engineering. A rendering fault in the framework is a project. The audit sorts every finding into one of those buckets, and the mix sets where the fix programme sits in the range. A mostly-configuration list sits low; one that needs templates rebuilt sits high, or becomes a scope of its own.

Effort lever
03

Rendering and the framework

A site that serves finished HTML is checked once. A site that builds its pages in the browser needs every template compared: what the crawler receives against what the user sees. Links, metadata and content that only exist after the JavaScript has run are the usual findings. Where the answer is server-side rendering, the fix is framework work, quoted on its own.

Framework lever
04

How often you release

Technical health decays at the speed you ship. Each release can break schema, slow a template or open an indexation leak. A site that deploys daily needs monitoring and a monthly fix cadence, which is the maintenance layer. A site that changes rarely can take the fix programme, hold its budgets and come back when something breaks.

Maintenance lever
05

Who ships the tickets

Every finding is written as a ticket. Our engineers can ship it, or yours can. When your team owns the codebase and has capacity, the audit carries the value and the fix programme shrinks to what they cannot reach. Where access or review queues stand between a ticket and production, the proposal prices the waiting too.

Delivery lever
06

What already exists

Server logs we can read, Search Console history, a staging environment and a deploy process we can plug into all shorten the work. A site with none of those pays to set them up before a single fix ships. We ask for access before we quote, so the proposal prices the fixes and not the archaeology.

Often forgotten
The options

Which option
fits your case.

Each option below is one way to buy Technical SEO. Read what it is and who it fits, then request the one that matches your case; the proposal itemises it.

One-off

Technical audit, ticketed

$400–$2Kone-time
What it is

The engineering version of the audit. Crawl, server logs, Core Web Vitals (Google's speed and stability scores), structured data and rendering are reviewed with evidence, and every finding is written as a ticket with its impact and effort. It goes deeper than the free website review, which shows what is visible from outside, and it ends in a work order, not a slide deck.

Who it fits

Teams with their own developers who will ship the fixes, buyers who want the diagnosis in hand before committing to a fix programme, and anyone inheriting a site from a previous agency. It does not fit a site with no developer at all, which needs the fix programme to act on it.

Included
  • Full crawl with Search Console and log review; every issue logged with evidence
  • Core Web Vitals measured per template, not per homepage
  • Structured data validated for coverage and errors
  • Rendering parity check: what the crawler sees against what the user sees
  • Fix list ranked by impact against effort, each item scoped as a ticket
Not included, quoted separately
  • Shipping the fixes (see the fix programme)
  • Migration planning (see SEO, Migration SEO)
  • Template rebuilds
Turnaround
2 to 3 weeks
Moves the number
Template count: a site with eight templates is one audit, a site with eighty is a different one.
Request this option →
Project

Fix programme

$750–$4Kfixed quote, one-time
What it is

The ranked ticket list shipped by engineers, highest impact first, with each release signed off on staging and verified in Search Console and re-crawls. Performance budgets are set per template so the gains hold after we leave.

Who it fits

Sites with a long list and nobody in-house to ship it, and sites about to invest in content or links that would otherwise land on a broken foundation. It does not fit a site that needs a replatform, where the fix is the rebuild, or a list short enough for your own team to clear from the audit alone.

Included
  • Highest-impact fixes shipped first: crawl waste cut, canonical tags (which copy of a page counts) corrected, redirect chains flattened
  • Worst Core Web Vitals offenders fixed at template level, budgets set
  • Schema corrected and validated across the site
  • Staging crawl sign-off before each release
  • Verification in Search Console and re-crawls, reported weekly
Not included, quoted separately
  • Server-side rendering or framework changes
  • Template rebuilds beyond the fix list
  • Content rewrites
Turnaround
4 to 8 weeks
Moves the number
Where the fixes live: a robots rule is an afternoon, a template rebuild is weeks.
Request this option →
Retainer

Monthly technical maintenance

$350–$2Kper month
What it is

The layer that stops the fix programme's gains decaying: monitoring for crawl, index and vitals regressions, checks on every release, and a monthly fix cadence against a running ticket list, with a monthly account of crawl health.

Who it fits

Sites that release often, catalogues where new templates arrive with each campaign, and teams whose developers ship features while nobody owns search health. It does not fit a site that rarely changes, which can hold its budgets after the fix programme and come back when a release breaks something.

Included
  • Crawl, index and vitals monitoring with regressions caught before they cost traffic
  • Structured data validated on every release
  • Rendering checks when the framework or templates change
  • A monthly fix cadence against a running ticket list
  • Monthly report on crawl health, vitals budgets and index coverage
Not included, quoted separately
  • Migration SEO (see SEO, Migration SEO)
  • New template builds
  • Content and authority work
Turnaround
Monthly, 3-month minimum
Moves the number
Release cadence: a site that deploys daily breaks more things than one that deploys quarterly.
Request this option →
Cheaper or dearer

What moves a quote
down, or up.

Every ticket is a line in the itemised proposal, so each item below moves a number you can see before you sign.

Brings the quote down
  • A small template set, whatever the page count
  • A site that serves finished HTML rather than building pages in the browser
  • Server logs, Search Console history and a staging environment we can use from the first day
  • Your own developers with capacity to pick up the tickets
  • A release cadence slow enough that the fix programme holds without maintenance
Pushes the quote up
  • A large template set, each template able to fail in its own way
  • A JavaScript framework where content and links only exist after rendering
  • Fixes that need template rebuilds rather than configuration changes
  • No access to logs or staging, so the environment is built before the first fix
  • Daily releases that break schema and budgets faster than a slow cadence can hold
What you get

What the fee
actually buys.

The fee buys tickets, shipped fixes and verification, with a weekly account of each. No ranking and no speed score is promised: Google decides the first, and the second follows from what your templates carry. The work and the evidence are.

01

Findings with evidence, written as tickets

Every issue is logged with what was seen, where and why it matters, then scoped as a ticket your developers or ours can pick up.

02

Fixes shipped and verified

Each fix goes live behind a staging crawl sign-off and is checked in Search Console and a re-crawl before it is closed. A fix that cannot be verified stays open.

03

Vitals budgets per template

Core Web Vitals are measured and budgeted per template, not per homepage, so a regression in a product template is caught before it reaches every product page.

04

Structured data that stays valid

Schema, the markup that tells engines what a page is, is corrected, validated across the site and re-validated on every release, because Google and the AI engines both read it.

05

A weekly report on crawl health

Crawl waste, index coverage, vitals budgets and what shipped that week, in one page you can forward to whoever asked why the site is slow.

06

Tickets and access in your name

The audit, the ticket list, the budgets and every account stay yours from the first week. Leaving takes an email, not a handover project.

AgenciesAgency partners buy at the partner rates on agencies.pixelcrayons.com; volume terms are agreed under NDA.

Request the partner card →
Questions

Frequently
asked.

The website review is a recorded walkthrough of what can be seen from outside. The paid audit reads your server logs and Search Console, measures every template, compares rendered and served HTML, and writes each finding as a ticket with evidence, impact and effort. Take the website review to learn whether there is a problem. Buy the audit when you want the work order.

Because it has an end. The audit produces a ranked list, the programme ships it, and when the list is clear the project is done. A monthly fee on project work keeps billing after the work stops. Where technical health needs an owner afterwards, the maintenance layer is priced separately, so you never pay retainer rates for a project or project rates for a retainer.

The audit, and only the audit if your team can clear the list. It is written as tickets for that reason: each names the fault, the evidence, the fix and the effort, so your developers pick it up without us in the room. The fix programme covers what they cannot reach, shown as separate lines in the proposal.

Only if you release often enough to break things. A site that ships daily accumulates faults faster than an occasional audit can catch. A site that rarely changes can hold its budgets after the programme and come back when something breaks. The proposal says which you are, and the maintenance line is easy to remove.

No. The fix programme repairs templates: it removes the scripts, images and layout shifts that fail Core Web Vitals and corrects the markup. Rebuilding a template from scratch, or moving a framework to server-side rendering, is engineering with its own scope, quoted separately. The audit says which items are repairs and which are rebuilds before you commit to either.

The SEO programme is a retainer: technical fixes, content and authority work on one roadmap, month after month. Technical SEO on its own is a project: a ticketed audit, a fix programme with an end date, and an optional maintenance layer. Buy it alone when the foundation is the problem, or when your own team runs the rest of SEO and needs engineers for this layer.

Related

Other cost guides
and the service itself.

How much does SEO cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does AI search optimisation cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does link building cost in 2026?Cost guide: the options, what moves the price and what the fee buys.About Technical SEOThe service page: what the work is, how it runs and the proof behind it.Technical SEO on the rate cardThe same ranges beside every other service, in one card.

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