Skip to content
For Agencies Talk to Us
Cost guide

How much does local SEO cost in 2026?

A monthly local SEO programme for the first location costs $450–$1,875 per month at the direct rate. Each extra location is a flat monthly add-on to the same programme. A one-off citation cleanup and location pages are priced separately below. Every figure becomes a written proposal.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Reply within four business hours (typical)

The range

What it costs,
at the direct rate.

Priced per location. You pay a monthly programme for the first and a flat fee for each one after it. A one-off cleanup fixes years of wrong or duplicate listings.

  • RetainerMonthly local programme, first location$450–$1,875per month
  • Per unitEach additional location$200–$500per location, per month
  • One-offCitation and NAP cleanup$325–$1,250one-time
  • Per unitLocation page$250–$625per page

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Where the engagement includes it, a Prism workspace holds requests, approvals, tasks and reviews.

What moves the price

Why the price
varies from job to job.

01

How many locations

Local SEO is priced per location because the work is per location. Each one has a Business Profile to run, a review flow and listings to keep consistent. Each also gets its own line in the report. The first location carries the setup and the strategy. Every location after it costs less, because it follows the same playbook.

Biggest factor
02

Old and wrong listings

When a business changes its phone number, rebrands or moves, copies of the old details stay in directories. Duplicate listings and a suspended or hijacked profile must all be fixed before visibility can hold. A clean single profile is the bottom of the range. Locations with years of conflicting details need the cleanup project first.

Hidden factor
03

How crowded the map is

The map pack is the three businesses Google shows on a local search. You win a place in it against whoever else serves your area. A dentist in a small town and one in a busy city district are different jobs. Reviews, distance and relevance decide it, and only two of those can be worked on.

Market factor
04

Reviews: volume and replies

A review flow that asks every customer at the right moment brings a steady stream of reviews. Every review deserves a public reply. A business with many sales a day gets more reviews than a firm with a few large clients a month. So we size the reply work from your customer numbers.

Ongoing factor
05

Location pages: template or real

A page with the city name swapped in is what gets local sites filtered out. We price per page for a page written for someone deciding whether to visit. It covers the services offered there, the team, directions and local proof. How much local detail each page carries sets the price.

Content factor
06

How often your locations change

Openings, closures, moves and rebrands each create listing work. A franchise that changes monthly needs more attention than a clinic that hasn't moved in years. We size the programme to your rate of change, so a stable business doesn't pay for changes it doesn't have.

Often forgotten
The options

Which option
suits your business.

Each option below is one way to buy Local SEO. Read what it is and who it suits, then ask for the one that fits. Your proposal itemises it.

Retainer

Monthly local programme, first location

$450–$1,875per month
What it is

Everything behind the map pack for one location, run monthly. We maintain and protect the Business Profile, build a review flow into your customer journey and keep listings consistent. We report visibility for that location on its own, not as an average.

Who it fits

Any business whose customers visit, call or book by area: clinics, showrooms, trades, restaurants, and law and accountancy firms. It doesn't fit a business with no physical presence or service area. That business needs the SEO programme instead.

Included
  • Google Business Profile maintained: categories, services, photos, posts, Q&A, hours
  • Profile protection: appeals if it is suspended, duplicates removed, unwanted edits watched for
  • Review requests sent to your customers, and every review answered in public
  • Directory listings checked so your name, address and phone (NAP) match everywhere, with errors fixed as they appear
  • Visibility reported for each location, not lost in an average
Not included, quoted separately
  • Each additional location (see below)
  • Photography
  • Paid local campaigns
  • Review platform subscriptions
Turnaround
Monthly, 3-month minimum
Moves the number
The state of your listings: a clean profile costs less than one with a hijacked copy and six wrong numbers.
Request this option →
Per unit

Each additional location

$200–$500per location, per month

One unit: one more location on the same programme: profile, review flow, citations and a per-location line in the report

What it is

One more location on the same programme, at a flat monthly rate. It gets its own profile, review flow, citation fixes and a line in the report. It follows one playbook, so names and ownership stay consistent across every location.

Who it fits

Multi-site businesses and franchises. It can't be bought alone: it's added to the first-location programme, which carries the strategy every location shares.

Included
  • Business Profile kept up to date and protected for the location
  • Review requests switched on and replies handled
  • Wrong listing details fixed for that location
  • Its own line in the monthly visibility report
Not included, quoted separately
  • Building a new location page (see below)
  • Rescuing a suspended or merged listing
Turnaround
Monthly, alongside the first-location programme
Moves the number
Whether the location already has a clean profile, or a duplicate that must be merged first.
Request this option →
One-off

Citation and NAP cleanup

$325–$1,250one-time
What it is

The foundation work, done once. We find every directory listing and agree one correct name, address and phone number (NAP) for each location. Then we fix or merge every conflicting listing until the web agrees where you are.

Who it fits

Businesses that have moved, rebranded, changed numbers or taken over listings from a previous owner. A brand-new business usually skips it, because there is nothing to clean.

Included
  • A list of every listing: directories, data providers, map apps and industry sites
  • One correct NAP per location, agreed with you
  • Mismatches corrected and duplicate listings merged or removed
  • Closing report with what was fixed and what to keep an eye on
Not included, quoted separately
  • Quarterly re-audit (included in the monthly programme)
  • Creating new listings beyond the corrections
Turnaround
3 to 6 weeks, longer for large estates
Moves the number
How many mismatches each location has: an old phone number copied into forty directories is forty fixes.
Request this option →
Per unit

Location page

$250–$625per page

One unit: one location page written for someone deciding whether to visit: services offered there, team, directions and parking, area-specific proof

What it is

One location page written for a person deciding whether to visit. It covers the services offered there, the team, directions and parking, and local proof. It comes with local structured data and links from the profile.

Who it fits

Businesses with several locations that need real pages, not a template with the city name swapped. It doesn't fit a single-location business whose homepage already does this job.

Included
  • Research on the location and its local competitors
  • Written page with local schema
  • Links added from your profile and main locations page
  • Two revision rounds
Not included, quoted separately
  • Photography
  • Translation
  • Template or design changes
Turnaround
5 working days per page; estates scheduled in batches
Moves the number
How much local detail the page needs: a clinic with its own team and services needs more than a kiosk.
Request this option →
Cheaper or dearer

What makes your quote
lower or higher.

Every location is a line in the itemised proposal. So you can see the effect of each item below before you sign.

Brings the quote down
  • A single location with a clean, verified Business Profile and no duplicates
  • Stable locations: no moves, rebrands or number changes in years
  • A market where the competing profiles are thin and rarely updated
  • A review flow you already run, so we improve it rather than build it
  • Location pages that already say something real about each site
Pushes the quote up
  • Many locations, added at once rather than in batches
  • Old listings: old numbers in dozens of directories, duplicates, a suspended profile
  • A crowded map pack in a busy city district
  • Many sales a day, which means many reviews to answer every week
  • Location pages built from scratch for every location
What you get

What your fee
pays for.

The fee buys a well-run presence for each location and a monthly report on it. We don't promise map positions, because they depend on distance, which nobody can change. We do promise the work and the report.

01

A visibility report per location

Calls, direction requests, profile views and map visibility for each location. We never merge them into one average that hides a struggling branch.

02

A profile that is run, not just claimed

Categories, services, photos, posts, hours and Q&A kept up to date. We monitor edits from the public and reverse the wrong ones.

03

Protection for your profile

Suspension appeals, duplicate cleanup and edit monitoring. So a listing that vanishes is back before it costs you a week of calls.

04

Review requests and replies

Requests at the right moment in your customer journey, and a public reply to every review. Replies are in your voice, as often as we agree with you.

05

Listings that agree with each other

One correct name, address and phone number per location, kept consistent across directories. We fix conflicts as they appear.

06

Your profiles, in your name

You own every Business Profile and listing from the first day. Leaving takes an email, not a recovery process.

AgenciesThe ranges above are direct prices. Agency partners buy from the partner price list, about 20% lower on packages.

See the partner price list →
Questions

Frequently
asked.

Because the work is per location. Each location has its own Business Profile, reviews to answer and listings to keep consistent. Each has its own line in the report. A per-business price would overcharge a single clinic or undercharge a large group. The first location carries the strategy, and each extra one is a flat monthly add-on.

Only if you have listing debt: old or wrong details left across the web. A business that has moved, rebranded or changed its phone number usually does. The free website review tells you whether the debt exists. If it does, the cleanup runs first. The monthly programme then keeps the corrected listings consistent.

Yes. The programme includes a review-request flow built into your customer journey. It also includes a public reply to every review, in your voice, as often as we agree. Businesses with many sales get more reviews to answer, which is one of the things that sizes the fee. Review platforms that charge are quoted separately.

Yes. Many businesses start with the locations that matter most, or those with the worst listings. They add the rest in batches. Each location is a line in the proposal. So adding or removing one changes the fee openly, without resetting the whole scope.

Local SEO wins the map pack and searches that include a place: the Business Profile, reviews, listings and location pages. The SEO programme wins the organic results for a subject wherever the searcher is. It does this through technical health, content and earned links. Many businesses need both, and the proposal shows each separately.

It is quoted as its own item, because the effort depends on what happened and how much evidence Google needs. Once it's back, the monthly programme works to stop it happening again, with edit monitoring, duplicate cleanup and appeals.

Related

Other cost guides
and the service page.

How much does SEO cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does link building cost in 2026?Cost guide: the options, what changes the price and what the fee buys.How much does technical SEO cost in 2026?Cost guide: the options, what changes the price and what the fee buys.About Local SEOThe service page: what the work is, how it runs and the proof behind it.Local SEO on the rate cardThe same ranges beside every other service, in one card.

Last updated