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Cost guide

How much does local SEO cost in 2026?

A monthly local SEO programme for the first location runs $350–$1.5K per month at the direct rate, and each additional location is a flat monthly unit on the same programme. A one-off citation cleanup and per-page location pages are priced on their own below, and every figure becomes a written proposal within 48 hours.

Request this optionSee the full rate card

Direct rate, in ₹ or $ · Itemised proposal in 48 hrs

The range

What it costs,
at the direct rate.

Priced per location: a monthly programme for the first, a flat per-location unit for each one after it, and one-off cleanup for estates that arrive with years of listing debt.

  • RetainerMonthly local programme, first location$350–$1.5Kper month
  • Per unitEach additional location$150–$400per location, per month
  • One-offCitation and NAP cleanup$250–$1Kone-time
  • Per unitLocation page$200–$500per page

Indicative: every figure is refined into an itemised proposal within 48 hours.INR figures shown excl. GST.

Every option includes a Prism workspace for requests, approvals, tasks and the weekly review.

What moves the price

Why the range
is a range.

01

How many locations

Local SEO is priced per location because the work is per location: one Business Profile to run, one review flow, one set of listings to keep consistent, one line in the report. The first location carries the setup and the strategy. Every location after it costs less, because it runs under the same playbook.

Biggest lever
02

Listing debt

A profile that has been through an old phone number, a rebrand and a move has copies of each change scattered across directories. Duplicate listings, a suspended profile or a hijacked one all have to be fixed before visibility can hold. A clean single profile is the bottom of the range; an estate arriving with years of contradictions is the cleanup project first.

Hidden lever
03

How crowded the map is

The map pack, the three businesses Google shows on a local search, is won against whoever else serves your area. A dentist in a small town and one in a dense city district are different jobs. Reviews, proximity and relevance decide it, and only two of those can be worked on.

Market lever
04

Reviews: volume and replies

A review flow that asks every customer at the right moment produces a steady stream, and every review deserves a public reply. Businesses with many transactions a day generate more replies than a firm with a few large clients a month. The reply workload is a real driver, so we size it from your customer volume.

Ongoing lever
05

Location pages: template or real

A page with the city name swapped in is what gets local sites filtered out. A page written for someone deciding whether to visit, with the services offered there, the team, directions and area-specific proof, is priced per page. How much of each page is genuinely local sets the number.

Content lever
06

How often the estate changes

Openings, closures, relocations and rebrands each create listing work, and a franchise that changes monthly needs more attention than a clinic that has not moved in years. The programme is sized to your rate of change, so a stable estate is not paying for churn it does not have.

Often forgotten
The options

Which option
fits your case.

Each option below is one way to buy Local SEO. Read what it is and who it fits, then request the one that matches your case; the proposal itemises it.

Retainer

Monthly local programme, first location

$350–$1.5Kper month
What it is

Everything behind the map pack for one location, run monthly: the Business Profile maintained and defended, a review flow built into your customer journey, listings kept consistent, and visibility reported for that location rather than blended into an average.

Who it fits

Any business whose customers walk in, call or book by area: clinics, showrooms, trades, restaurants, law and accountancy firms. It does not fit a business with no physical presence or service area, which needs the SEO programme instead.

Included
  • Google Business Profile maintained: categories, services, photos, posts, Q&A, hours
  • Profile defence: suspension appeals, duplicate cleanup, edit monitoring
  • Review-request flow in your customer journey, every review answered publicly
  • Directory listings checked for one consistent name, address and phone (NAP), contradictions fixed as they appear
  • Visibility reported for the location, not blended into an average
Not included, quoted separately
  • Each additional location (see below)
  • Photography
  • Paid local campaigns
  • Review platform subscriptions
Turnaround
Monthly, 3-month minimum
Moves the number
Listing debt: a clean single profile and one with a hijacked duplicate and six wrong phone numbers cost different amounts to run.
Request this option →
Per unit

Each additional location

$150–$400per location, per month

One unit: one more location on the same programme: profile, review flow, citations and a per-location line in the report

What it is

One more location on the same programme, at a flat monthly rate: its own profile, review flow, citation fixes and a line in the report, under one playbook so naming and ownership stay coherent across the estate.

Who it fits

Multi-site businesses, franchises and estates. It does not stand alone: it is added to the first-location programme, which carries the strategy the units share.

Included
  • Business Profile maintained and defended for the location
  • Review flow switched on and replies handled
  • Citation contradictions fixed for that location
  • Its own line in the monthly visibility report
Not included, quoted separately
  • Building a new location page (see below)
  • Rescuing a suspended or merged listing
Turnaround
Monthly, alongside the first-location programme
Moves the number
Whether the location arrives with its own clean profile or a duplicate that has to be merged first.
Request this option →
One-off

Citation and NAP cleanup

$250–$1Kone-time
What it is

The foundation work, done once: every directory listing found, one correct name, address and phone agreed per location, and every contradiction fixed or merged until the web agrees where you are. NAP is the industry's shorthand for those three fields.

Who it fits

Businesses that have moved, rebranded, changed numbers or inherited listings from a previous owner. A brand-new business with no history usually skips it, because there is nothing to clean.

Included
  • Inventory of every listing: directories, data aggregators, maps platforms, industry sites
  • One correct NAP per location, agreed with you
  • Contradictions corrected and duplicate listings merged or retired
  • Closing report with what was fixed and what to keep an eye on
Not included, quoted separately
  • Quarterly re-audit (included in the monthly programme)
  • Creating new listings beyond the corrections
Turnaround
3 to 6 weeks, longer for large estates
Moves the number
Contradictions per location times locations: an old phone number copied into forty directories is forty fixes.
Request this option →
Per unit

Location page

$200–$500per page

One unit: one location page written for someone deciding whether to visit: services offered there, team, directions and parking, area-specific proof

What it is

One location page written for a person deciding whether to visit: services offered there, the team, directions and parking, and proof specific to the area, with local schema and internal links wired from the profile.

Who it fits

Estates that need real pages rather than a template with the city name swapped. It does not fit a single-location business whose homepage already does this job.

Included
  • Research on the location and its local competitors
  • Written page with local schema
  • Internal links wired from the profile and hub
  • Two revision rounds
Not included, quoted separately
  • Photography
  • Translation
  • Template or design changes
Turnaround
5 working days per page; estates scheduled in batches
Moves the number
How much of the page is genuinely local: a clinic with its own team and services is more page than a kiosk.
Request this option →
Cheaper or dearer

What moves a quote
down, or up.

Every location is a line in the itemised proposal, so the effect of each item below is visible before you sign.

Brings the quote down
  • A single location with a clean, verified Business Profile and no duplicates
  • A stable estate: no moves, rebrands or number changes in living memory
  • A market where the competing profiles are thin and rarely updated
  • A review flow you already run, so we improve it rather than build it
  • Location pages that already say something real about each site
Pushes the quote up
  • Many locations, added at once rather than in batches
  • Listing debt: old numbers in dozens of directories, duplicates, a suspended profile
  • A crowded map pack in a dense city district
  • High transaction volume, which means many reviews to answer every week
  • Location pages built from scratch for every site in the estate
What you get

What the fee
actually buys.

The fee buys a maintained presence per location and a monthly account of it. Map positions are not promised, because they depend on proximity nobody can change; the work and the report are.

01

A visibility report per location

Calls, direction requests, profile views and map visibility for each site, never blended into one average that hides a failing branch.

02

A profile that is run, not just claimed

Categories, services, photos, posts, hours and Q&A kept current, with edits from the public monitored and reversed when they are wrong.

03

Profile defence

Suspension appeals, duplicate cleanup and edit monitoring, so a listing that vanishes is back before it costs a week of calls.

04

A review flow you could publish

Requests at the right moment in your customer journey and a public reply to every review, in your voice, on a cadence agreed with you.

05

Listings that agree with each other

One correct name, address and phone per location, held consistent across directories and fixed as contradictions appear.

06

Your profiles, in your name

Ownership of every Business Profile and listing stays with you from the first day. Leaving takes an email, not a recovery process.

AgenciesAgency partners buy at the partner rates on agencies.pixelcrayons.com; volume terms are agreed under NDA.

Request the partner card →
Questions

Frequently
asked.

Because the work is per location. Each site has its own Business Profile to maintain, its own reviews to answer, its own listings to keep consistent and its own line in the report. A per-business price would either overcharge the single clinic or undercharge the large estate. The first location carries the strategy; each additional one is a flat unit.

Only if you have listing debt. A business that has moved, rebranded or changed its phone number usually does, because the old details are still copied across directories. The free website review tells you whether the debt exists. If it does, the cleanup runs first, and the monthly programme then keeps the corrected listings consistent.

Yes. The programme includes a review-request flow built into your customer journey and a public reply to every review, written in your voice on an agreed cadence. Businesses with high transaction volume generate more replies, which is one of the drivers that sizes the fee. The review platforms themselves, where they charge, are quoted separately.

Yes. Many estates start with the locations that matter most, or the ones with the worst listing debt, and add the rest in batches. Each location is a line in the proposal, so adding or removing one changes the fee visibly rather than resetting the whole scope.

Local SEO wins the map pack and the searches with a place in them: the Business Profile, reviews, listings and location pages. The SEO programme wins the organic results for a subject, wherever the searcher is: technical health, content and earned links. A business with a service area and a website that must also rank for its subject often needs both, and the proposal shows each separately.

Rescuing a suspended or merged listing is quoted as its own item, because the effort depends on what happened and how much evidence Google needs to see. Once it is back, the monthly programme includes the defence work that stops it happening again: edit monitoring, duplicate cleanup and appeals.

Related

Other cost guides
and the service itself.

How much does SEO cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does link building cost in 2026?Cost guide: the options, what moves the price and what the fee buys.How much does technical SEO cost in 2026?Cost guide: the options, what moves the price and what the fee buys.About Local SEOThe service page: what the work is, how it runs and the proof behind it.Local SEO on the rate cardThe same ranges beside every other service, in one card.

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