Content cannot outrank a site Google struggles to crawl or trust. We repair the foundation: crawl control, Core Web Vitals at template level, structured data that validates, migrations that don't lose traffic. Shipped by engineers, not listed in a PDF.
Free review · Engineer-led fixes
PixelCrayons' technical SEO service fixes how your site is crawled, rendered, indexed and measured: the layer every ranking depends on. An engineer-led team resolves crawl waste, indexation gaps, Core Web Vitals (Google's page speed and stability scores), structured data and JavaScript rendering (whether crawlers see what users see), and runs site migrations without traffic loss. Fixes are shipped and verified, not handed over as a report, and progress is reported weekly. Direct for brands, white-label for agencies.
Full crawl, Search Console and log review, vitals measured per template, schema validated, rendering compared server-to-client. Every issue logged with evidence: the baseline we will be judged against.
Findings become a fix list ranked by ranking impact versus engineering effort, each item scoped like a ticket, not a talking point. You approve the order before anything ships.
The high-impact tier goes live: crawl waste cut, canonicals corrected, the worst vitals offenders fixed, schema validated. Verified in Search Console and re-crawls: movement you can inspect, not take on faith.
Budgets and monitoring hold the gains while the deeper tiers ship: rendering work, template rebuilds, migration prep. Technical SEO decays without an owner: this is what owning it looks like.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
Crawl analysis against what actually matters: robots rules and sitemaps that agree, canonicals (the one URL you nominate for Google to index) that resolve, index bloat cut. Orphan pages get linked or retired, and redirect chains get flattened. The goal is simple to state and rare to see: every page Google spends time on is a page you want ranked.
LCP, INP and CLS, the three vitals, fixed at the source: in templates, scripts and images, with performance budgets per template so regressions get caught before release, not discovered in a report. The weighting, stated plainly: vitals are a modest ranking signal and a large revenue one, and both are worth the work.
Schema, the structured data that tells engines what a page is, deployed where it earns something: organisation, products, articles, FAQs, breadcrumbs. It stays valid release after release. Structured data is also how AI answer engines parse what you are, which makes broken schema quietly expensive twice over.
What the crawler sees compared against what the user sees, framework by framework. Rendering parity checks, server-side rendering guidance where client-side content is invisible, and the boring-but-vital checks on links, metadata and content that only exist after the browser has run the JavaScript.
Replatforms, redesigns and domain moves treated as ranking-preservation projects: a full URL inventory before anything moves, a redirect map covering every URL that ever earned equity. Staged cutover and monitoring hold the line until the graphs settle. Most migration traffic loss is unforced error, so every URL is inventoried and mapped before cutover and monitored daily until the graphs settle.
Outcomes tied to real engagements, not averages.
Through the migration lens: a D2C fragrance retailer replatformed with zero data loss, every product, order, customer record and historic URL mapped before anything moved. On the rebuilt foundation, with search and paid on one roadmap, revenue grew 340% in 7 months.
Technical SEO is the layer every other specialism assumes is done. Past ten thousand pages it becomes enterprise SEO. When the fix is an engineering project, it ships with our platform migrations bench. Start with the free review.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
The website review covers five layers: crawl and indexation (robots rules, sitemaps, canonicals, index bloat, orphan pages, redirect chains); speed (Core Web Vitals measured per template, not per homepage); structured data (validity and coverage); rendering (what crawlers see versus what users see, especially on JavaScript frameworks); and architecture (internal linking, pagination, parameter handling). Every finding ships with evidence and a scoped fix: the audit is a work order, not a lecture.
What we can promise is the protocol, and the protocol is what decides it: a complete URL inventory before anything moves, a redirect map covering every URL that ever earned a link or a ranking, and metadata and schema carried over deliberately. Then a staged cutover, with daily monitoring until the graphs settle. Some turbulence in the weeks after a large migration is normal, and we say so before cutover. The lasting losses you hear about are almost always unforced errors: a URL nobody inventoried, a redirect nobody tested. The protocol exists so every URL is inventoried and every redirect is tested before cutover.
Yes, but modestly: Google has been consistent that page experience is one signal among many, and vitals alone will not outrank better content. The stronger case for fixing them is bigger than the ranking nudge: slow pages lose users and revenue at every step, and the same fixes that satisfy the metrics make the site genuinely faster. We treat vitals as an engineering budget held per template, and we will never pretend a speed score is a ranking guarantee.
Yes: rendering is where modern technical SEO is won or lost. We verify parity between what your framework serves and what crawlers index, flag content and links that only exist after hydration, and advise on server-side rendering or pre-rendering where client-side content is effectively invisible. The engineering bench behind this page builds on these frameworks daily, which means recommendations arrive as implementable tickets rather than abstract warnings.
Both. The initial fix programme is a project with an end: the audit, the ranked fix list, the shipping of it. But technical health decays. Every release can break schema, slow a template or open an indexation leak, so mature sites keep a maintenance layer: monitoring, budgets, and a monthly fix cadence. We scope the two separately so you never pay retainer rates for project work, or vice versa.
No, and that's the same answer everywhere: rankings are decided by Google, not by any technical SEO company. Technical work removes the obstacles between your content and its potential. It does not invent potential that isn't there. What we commit to is verifiable: issues found, fixes shipped, vitals budgets held, migrations mapped, reported weekly. Judge us on the published case: +127% organic lift on one SaaS engagement, written up in full rather than averaged into a figure nobody can check.
A free technical review: crawl, vitals, schema and rendering checked with evidence, and the fix list ranked by impact versus effort. Keep it whether or not we ever work together.
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