Via agency partner · white-label
Multi-location healthcare: delivery unblocked.
An agency drowning in backlog handed us their delivery queue. Dedicated team, their brand, their tools: velocity up 85%.
85%
Faster delivery
Cleared
Delivery backlog
Custom web development
engineered, not assembled.
Websites and web apps built from the architecture up by senior engineers, to performance and accessibility budgets agreed before the first sprint. 4,500+ projects delivered since 2004, each handed over documented, tested and yours.
Reply within four business hours (typical) · Budgets in writing · Clear IP & Ownership Terms
Brands our teams have delivered for
What we do
PixelCrayons is a custom web development company, building websites and web applications from brief to deployment. Architecture is agreed before code is written, front and back end are built to performance and accessibility budgets, and every merge passes senior review. IP and ownership terms are agreed before work starts. We work direct for brands and white-label for agencies.
- Discovery and architecture, before any codeAn architecture note in plain English on data model, hosting, integrations and rendering, before any code.
- A senior build, gated by reviewEngineers who work in your stack every week, with every merge signed off by a second senior.
- QA inside the sprint, not after itAutomated checks on every merge and cross-device QA before each demo, with defects fixed in-sprint.
Selected work
Judge the work,
not the adjectives.
Outcomes tied to real engagements, not averages.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Where the work happens
In every web build
What disciplined development
actually looks like.
01
Discovery and architecture, before any code
Every build starts with the decisions that are expensive to reverse. The data model: how your information is organised. Hosting: where the site runs and what that costs. Integrations: which systems it must talk to. And how pages are served: prebuilt, on request, or a mix. You get an architecture note in plain English: what we recommend, why, and the trade-offs. The stack becomes a decision you were part of, not something you inherit.
Sprint zero
02
A senior build, gated by review
Front end and back end are written by engineers who work in your stack every week. Nothing merges without a second senior engineer signing off against a written standard. Review gates keep a codebase coherent as it grows. The one you inherit reads as if one careful author wrote it.
Every merge
03
QA inside the sprint, not after it
Automated checks run in CI on every merge, and a QA engineer tests features across browsers and devices before each demo. Defects found inside the sprint are fixed inside the sprint. You review working software at every demo, and the bug list never quietly becomes a second backlog.
Every sprint
04
Performance and accessibility budgets
Load-time and accessibility targets are agreed in writing before the first sprint. They're measured on every release, on slow connections and mid-range phones, not office machines. If a feature would break the budget, the trade-off comes to you as a decision upfront, not as a slow page discovered later.
Every release
05
Documentation, handover and your IP
The repository lives in your accounts from day one, and bespoke deliverable rights, licences and handover are agreed before work starts. Architecture notes, environment runbooks and deployment docs are maintained as we build. Your own team, or any future supplier, can take the build over without archaeology. Independence is part of the deliverable.
In writing
How it starts
From blank repo
to working software.
01
Start
Brief and a call
We sign an NDA and go through goals, existing code, integrations, constraints and who will maintain the build after launch.
02
Once the brief is complete
Itemised proposal
We confirm the date your proposal arrives. It itemises the scope and price, with the recommended architecture and the reasoning behind it.
03
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
04
Typically 2 to 3 business days later
The team starts
Data model and API boundaries settled, performance budgets in writing, and the repository and CI standing in your accounts, with sprint one planned with you.
05
On the date in your proposal
First deliverable
The first feature on staging, reviewed, tested and demoed on a call. The sprint rhythm runs from here.
Inside Prism
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Where the engagement includes it, your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
- 01
Requests and approvals
One queue, beside the repository your team owns.
- 02
Owned tasks
Every task has one owner and a date.
- 03
Weekly review
Each decision recorded, with the expectation attached.
Proof
Build discipline,
measured in velocity.
We worked with PixelCrayons for around three years, with their developers becoming a genuine extension of our team. Having consistent developers who understood the work and could stay with us over the long term made a real difference to continuity and delivery.
Go a layer deeper
The web build,
discipline by discipline.
Every layer of a custom build is also a service you can buy on its own: bring us the whole build, or just the layer that hurts.
01Front-End DevelopmentThe interface layer: component systems, accessibility and speed on real devices.02Back-End DevelopmentData models, auth and business logic, engineered to be operated, not just launched.03API & IntegrationsREST and GraphQL APIs, third-party integrations and the middleware between systems.04PerformanceCore Web Vitals brought inside budget: measured before and after, in writing.05QA & TestingRegression suites, device labs and release sign-off: for our code or anyone's.06MigrationsFramework and platform moves with zero data loss and redirects mapped first.
Building a store instead?
This page covers custom websites and web applications. If the build is a storefront, eCommerce development is its own discipline (catalogue, checkout, payments). To extend your own team instead, hire full-stack developers who own a feature from database to browser.
Who is accountable
The people accountable
for the work.
Parvessh Agarwal
Founder & CEO
An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.
LinkedIn →
Saundaraya Gupta
Technical Manager
Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full terms30-Day Corrective Maintenance
Applicable development work includes 30 days of corrective maintenance after production launch.
Development engagements only; not marketing services or retainers.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow do we know the work will be good?
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Questions
Frequently
asked.
From your constraints, not our preferences: what your team can maintain, what you already run, your hosting and how easy it is to hire for. Our default is proven and widely staffed: TypeScript with React, Next.js and Node, or PHP with Laravel or WordPress where a CMS fits. If an off-the-shelf platform would serve you better, we say so first.
Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Where the build uses open-source libraries, their standard licences are documented in the handover notes.
Yes, most builds move onto a maintenance retainer covering dependency and security updates, monitoring, small features and performance checks against the original budgets. Because the build is documented and the accounts are yours, you can hand it to an in-house team or another supplier at any point. We'd rather earn the retainer on responsiveness than on lock-in.
It depends on scope, integrations and how much custom application logic you need, so timelines go in the proposal. Once we have a complete brief, we confirm when your proposal arrives. A content site lands in weeks; a complex web application takes months, and if a date comes under risk, you hear it from us early.
Yes, it's one of our most common arrangements. We can submit pull requests into your repository under your review standards, or lead the build with your engineers reviewing ours. The working agreement on branching, reviews, deployments and timezone overlap is written down in week one, and documentation is kept as we go.
Yes. Many agencies use us as their web app development company, with builds shipping under their brands: your project tools, your client calls, our engineers behind the scenes. We don't approach clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and that's written into the agreement.
The range
What it costs,
at the direct rate.
Priced per build against an itemised scope: a discovery sprint for buyers who want the architecture decided before the budget is, a fixed-quote build, and a retainer for the years after launch. Where both the front end and the back end are custom, the quote is the sum of those two rows.
- One-offDiscovery and architecture sprint$750–$3Kone-time
- ProjectCustom website or web application$3K–$30Kfixed quote, one-time
- RetainerEngineering retainer$1K–$6Kper month
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
Further reading
Practitioner notes
on this work.
How firms compare
Best Web Development Companies for US Businesses (October 2026) · Top Web Development Companies in India (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.
Start with the architecture,
not with a guess.
Tell us what you're building. Once we have a complete brief, we confirm the date you will receive your itemised proposal (stack, team and timeline, with the reasoning).
Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms
Last updated