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APIs & integrations
systems that stay in sync.

Your CRM, store, ERP and payment tools are only as reliable as the connections between them. Senior engineers build those connections to be mapped, tested and retried, never hoped for. 2,500+ projects shipped since 2004.

First deliverable in 14 days · Every integration mapped first · You own the code

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
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  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds APIs and integrations: the connective tissue between your application and every other system it must talk to. Back-end development builds your application's core; this service connects that core to the outside (CRMs, ERPs, payment and shipping platforms), kept in sync through webhooks (the automatic messages systems send each other when something changes) that retry until delivered, and exposed to partners through versioned, documented APIs. First working deliverable within 14 days of NDA, and you own the code. Direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • Every integration mapped before anything switches
  • Webhooks built to retry, not to hope
  • Partner APIs versioned and documented
  • 14 days from NDA to first deliverable
  • Proposals in 48 hours: itemised, priced
  • 2,500+ projects shipped since 2004
  • You own the code: IP assigned in writing
In every integration

What integration work
actually includes.

01

The integration map, before any code

Every engagement starts by mapping which system owns which record (customers, orders, stock, invoices) and which direction each field flows. Most 'integration bugs' are really two systems that both think they own the truth. Settling ownership on paper first is cheaper than discovering it in production reconciliation.

Before build
02

Third-party integrations, built defensively

CRMs, ERPs, payment gateways, shipping and logistics platforms connected through their official APIs, in sandbox before production. Rate limits respected, failure modes handled, every external call logged. Third-party services go down and change their APIs. An integration built as if they won't is a debt, not an asset.

Every build
03

Webhook reliability engineering

Delivery you can trust is designed, not assumed. Events are queued rather than fired and forgotten, and retried when a receiver is down. Handlers recognise a repeated event, so a replay never double-charges or double-ships. Events that still fail are captured for a human to inspect, and monitoring tells you before your customer does.

Every build
04

Versioned APIs your partners can build against

When outside developers build on your API, the API is a product. Versioned from the first release, documented from the code so the docs can't drift, with authentication and sane rate limits. A written deprecation policy means you can evolve the platform without breaking the partners who took a bet on it.

Every release
05

Middleware, monitoring and a full handover

The sync services between platforms are delivered as software your team can operate: logged, monitored, documented in runbooks readable at 2am. Credentials sit in your vault and the repository in your accounts from day one. IP assignment is in the contract. The connective tissue is yours, like everything else we build.

In writing
First 14 days

From systems walk
to a sync you can trust.

01
Days 1 to 2

NDA signed, systems walked

We sign the NDA and walk your stack together: which platforms, which records, where the truth lives today and where syncs currently hurt.

02
Within 48 hrs

Proposal, integrations itemised

An itemised, priced scope naming each integration, the direction of every sync and the failure handling, so you compare deliverables, not day rates.

03
Week 1

Sandboxes up, contracts mapped

Sandbox access to each platform arranged, data ownership settled in writing, repository and CI live in your accounts, the first integration underway.

04
Day 14

First integration on staging

A real sync running against sandboxes, demoed on a call (events flowing, retries proven by unplugging things) not a diagram about progress.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

  • 01Technical audit: the current codebase, its risks, and the order of fixes
  • 02Delivery plan: increments with acceptance criteria and review owners
  • 03Environment map: development, staging and production, and who deploys
  • 04Weekly review in Prism: merged, in review, blocked, and the reason for each block
  • 05Definition of done: tests, review, accessibility and performance checks per increment

Related workD2C fragrance retailer: replatformed without losing a record.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

The stack

The systems we
connect most.

Integration work is only as good as the platform knowledge behind it. These are the platforms most engagements connect, through official APIs, sandbox first. If yours isn't listed, ask: when a platform is new to us we say so and price the discovery as discovery.

Content & CMS

Build, theme and maintain, including the editor experience your team uses daily.

Commerce platforms

Storefronts, replatforming and the checkout paths revenue actually moves through.

CRM

Customer records that stay one record: synced, deduped and readable by the team that sells.

Either side of the seam

The systems this page
connects.

Replacing a platform is a decision with a cost, so most engagements start by making the one you have work harder. Each neighbour here is a service you can buy on its own, from the same team.

Where integrations earn their keep

The two places this work pays fastest: commerce, where storefront, payments, stock and shipping must agree on every order, and automation, where AI workflows are only as good as the systems they can reach. Both are their own disciplines here.

Questions

Frequently
asked.

Back-end development builds your application's core: the data models, business logic, auth and jobs that make your product what it is. API and integration work is the connective tissue: linking that core to the other systems your business runs on (CRM, ERP, payments, shipping) and exposing it safely to partners. They're separate services because they fail differently. A back end fails on its own logic, an integration fails on someone else's. Most engagements touch both, and here it's one team, so the seam between them is engineered rather than argued over.

Third party API integration here covers the categories most businesses run: CRMs, ERPs and accounting platforms, payment gateways, shipping and logistics providers, marketing and support tools, and commerce platforms, through their official APIs wherever one exists. The answer to 'do you know our exact platform?' is that the specific pairing matters less than the discipline: sandbox-first builds, rate limits respected, failures handled. If a platform is new to us we say so. We start in its sandbox and price the discovery honestly rather than pretending familiarity.

By assuming failure and designing for it. Events are queued rather than fired-and-forgotten, so a receiver being down means delay, not loss. Retries back off and give up into a dead-letter queue a human can inspect, rather than hammering forever or vanishing silently. Handlers recognise repeats, so a replayed event can never double-charge a card or double-ship an order. And everything is logged and monitored, so you find out about a broken sync from an alert, not from a customer. What we won't quote is an invented uptime percentage; we show you the design instead.

Yes, and we treat custom API development as a product, not an endpoint dump. Versioning from the first release so you can evolve without breaking early adopters, documentation generated from the code so it can't quietly drift, authentication and rate limiting appropriate to who is calling, and a written deprecation policy so partners get commitments rather than surprises. Where it helps adoption, we also deliver example clients and a sandbox environment. An API partners can try in an afternoon is an API that gets built on.

You do, from day one. The repository lives in your accounts, IP assignment is written into the contract, and API keys and credentials for every connected platform sit in your vault, not ours. No licence-back clauses, no middleware you can only operate through us. Runbooks and integration maps are maintained as we build and handed over as part of the deliverable, and open-source dependencies keep their standard licences, documented in handover. If you leave, every connection keeps working and your team knows how each one runs.

Yes. Many agencies use us as their API integration company behind the scenes. Integration work white-labels naturally, because it ships as working syncs inside the client's stack rather than as anything branded. Your project tools, your client calls, our engineers behind the scenes. NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. The average partnership runs past two years, which is the measure that matters.

Make your systems
agree with each other.

Tell us which platforms have to talk, and where the syncs hurt today. You'll have an itemised proposal within 48 hours, and a first integration running on staging within 14 days of the NDA.

48-hour proposals · NDA standard · You own the code

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