Branch management platform · Delhi NCR, India · 41+ branches
24Karat Gold:
one portal running 41+ branches, in real time.
India's second-hand precious-metals market runs on trust and speed. We built 24Karat Gold a centralised web portal connecting valuation, CRM, roles and reporting across every branch.
Precious Metals Trading · www.rajgold.in/24karat
24Karat Gold Pvt. Ltd.
Precious Metals Trading
24Karat Gold Pvt. Ltd., founded in 2013 and headquartered in Delhi NCR with 41+ branches, operates in India's second-hand precious-metals market: instant cash against gold, silver and diamonds, known for transparency and fair valuation.
Its users span walk-in customers, financial partners and branch staff — gold experts and branch managers — each needing a different view of the same operation.
What had to change
- 01Manual valuation and billing delayed every transaction.
- 02Disconnected systems across 40+ branches blocked real-time updates.
- 03Weak permissioning caused admin overhead and made access control hard to trust.
- 04No centralised logging or impersonation made audits and support difficult.
- 05Localised data storage risked business continuity and consistent reporting.
- 06Rising user volume was outgrowing what the traditional systems could handle.
- 07CRM, WhatsApp and IVR ran as siloed tools with no real-time data push or pull to analytics.
- 08Inconsistent UI across departments, and no standardisation across search, ticketing or reporting.
The solution
Centralised branch operations
Disconnected systems across 41+ branches blocked real-time updates.
A centralised web portal with branch-level controls, dynamic user roles and CRM modules, built on PHP 8.4, MySQL, HTML5 and JavaScript.
Streamlined workflows across all branches, real-time updates, and transaction cycle time down 60%.
Trusted, real-time valuation
Inconsistent valuation practices undermined customer trust.
Integrated KARATMETER support, real-time gold-rate updates and customer-facing testing interfaces.
Boosted customer confidence and a 25% increase in return visits.
Role management and auditability
Weak permissioning caused admin overhead and made audits hard to trust.
A custom role and permission engine, IP-panel restrictions, and admin impersonation with detailed logging.
Improved security and less IT overhead for user management.
Data visibility for leadership
Localised data storage limited reporting and continuity.
Reporting dashboards (MIS, sales reports, CRM logs), petty-cash tracking and employee performance logs.
Data-driven leadership decisions and better branch accountability.
Unified communications
CRM, WhatsApp and IVR were siloed tools with no shared data.
Integrated CRM WhatsApp, IVR and a ticketing system into the core platform.
A 40% improvement in service-resolution time.
Business continuity
Localised storage and manual processes carried real downtime risk.
Data backup, archival routines and background-job automation (for example, dummy-bill generation).
Reduced downtime risk and ensured data availability.
Technology
- PHP 8.4, MySQL, HTML5, JavaScript
- WhatsApp API, IVR systems
- KARATMETER integration
- Google Analytics
- AWS/Azure secure cloud hosting: SSL, IP restrictions, anti-spam
The results
Faster branch transaction cycle time
Increase in customer retention
Reduction in service-ticket resolution time
System uptime across all locations
Real-time visibility across 41+ branches
Why PixelCrayons
- A single point of contact who scopes a multi-branch build and stays accountable for it end to end.
- Coordinated delivery across valuation, CRM, roles and reporting, run as one engagement rather than separate workstreams.
- Full-cycle support through launch and into maintenance.
- Transparent, agile coordination throughout a build spanning 41+ branches.
This engagement was delivered by our sibling company, ValueCoders, part of the Vinove group alongside PixelCrayons.
With ValueCoders [our sibling company], we didn't just get a development partner—we gained a strategic technology ally. Their work transformed our branch operations and gave us the control and scalability we always wanted.
Want an engagement like this?
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