Branch management platform · Delhi NCR, India
24Karat Gold:
one portal running 41+ branches, in real time.
India's second-hand precious-metals market runs on trust and speed. We built 24Karat Gold one web portal that links valuation, CRM, staff roles and reporting across every branch.
Precious Metals Trading · www.rajgold.in/24karat
24Karat Gold is a precious-metals trading company in India with 41+ branches, and PixelCrayons built it one central web portal. The portal links valuation, CRM, staff roles and reporting across every branch. Branch transaction cycle time fell 60%, customer retention rose 25%, service-ticket resolution time fell 40% and system uptime exceeded 98%.
24Karat Gold Pvt. Ltd.
Precious Metals Trading
24Karat Gold Pvt. Ltd. was founded in 2013 and is based in Delhi NCR, with 41+ branches. It works in India's second-hand precious-metals market, paying instant cash for gold, silver and diamonds. It is known for openness and fair valuation.
Its users include walk-in customers, financial partners and branch staff, such as gold experts and branch managers. Each needs a different view of the same business.
What had to change
- 01Valuation and billing were done by hand, which slowed every transaction.
- 02Separate systems across 41+ branches meant no live updates.
- 03Weak access controls made extra admin work and made it hard to trust who could see what.
- 04With no central log, and no way for admins to see the system as a user does, audits and support were hard.
- 05Data kept branch by branch put continuity and consistent reporting at risk.
- 06More and more users were outgrowing the old systems.
- 07CRM, WhatsApp and IVR (the phone menu) worked as separate tools, with no live data flowing to or from analytics.
- 08Screens looked different in each department, and search, ticketing and reporting had no common standard.
The solution
One system for every branch
Separate systems across 41+ branches meant no live updates.
One central web portal with branch-level controls, flexible user roles and CRM modules, built on PHP 8.4, MySQL, HTML5 and JavaScript.
Simpler work across all branches, live updates, and transaction cycle time down 60%.
Trusted, live valuation
Valuation varied from branch to branch, which hurt customer trust.
KARATMETER support built in, live gold-rate updates and testing screens customers can see.
More customer confidence and a 25% increase in return visits.
Roles, access and audits
Weak access controls made extra admin work and made audits hard to trust.
A custom system for roles and permissions and IP-panel restrictions. Admins can sign in as a user to help them, and every step is logged in detail.
Better security and less IT work managing users.
Reports for leadership
Data kept branch by branch limited reporting and continuity.
Reporting dashboards (MIS, sales reports, CRM logs), petty-cash tracking and staff performance logs.
Leaders decide from data, and each branch is easier to hold to account.
Calls, chat and tickets in one place
CRM, WhatsApp and IVR were separate tools with no shared data.
CRM, WhatsApp, IVR and a ticketing system built into the core platform.
A 40% improvement in service-resolution time.
Keeping the business running
Data kept branch by branch and work done by hand carried a real risk of downtime.
Data backups, archiving routines and automated background jobs, such as making dummy bills.
Less risk of downtime, and data that is always available.
Technology
- PHP 8.4, MySQL, HTML5, JavaScript
- WhatsApp API, IVR systems
- KARATMETER integration
- Google Analytics
- AWS/Azure secure cloud hosting: SSL, IP restrictions, anti-spam
The results
Faster branch transaction cycle time
Increase in customer retention
Reduction in service-ticket resolution time
System uptime across all locations
Real-time visibility across 41+ branches
Why PixelCrayons
- One named contact who plans a multi-branch build and answers for it from start to finish.
- Valuation, CRM, roles and reporting delivered as one project, not as separate pieces of work.
- Support through launch and into maintenance.
- Open, step-by-step working throughout a build that spans 41+ branches.
We are happy with support and service given by PixelCrayons.
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