PPC management that
pays for itself.

Most ad accounts leak: junk search terms, remarketing that bids on people who would have bought anyway. We run Google Ads, Meta Ads and remarketing tracking-first, test creative weekly, and move budget monthly to what is earning.

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Free review · Landing pages included

Brands our teams have delivered for

What we do

PixelCrayons is a PPC company whose PPC service manages Google Ads, Meta Ads and remarketing against revenue, not impressions. Tracking comes first: server-side measurement verified before budget scales. Then a monthly cycle of waste cuts, weekly creative tests and budget rebalancing, with landing pages handled by the same team. We work direct for brands and white-label for agencies.

Tracking before spendServer-side, consent-aware measurement verified against real orders before any budget scales.
Google Ads, run to profitSearch, Shopping and Performance Max structured so spend follows margin, with weekly search-term hygiene.
Meta Ads & remarketingFacebook and Instagram prospecting and retargeting, with new creative angles tested every week.

Case study · Commerce · Saudi Arabia

340%revenue growth in seven months

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Tracking verified before budget scales
Waste cut before spend is added
New creative tested every week
Budget rebalanced monthly to what earns
Your ad accounts stay yours
Free account audits
Reported weekly against revenue
Tracking verified before budget scales
Waste cut before spend is added
New creative tested every week
Budget rebalanced monthly to what earns
Your ad accounts stay yours
Free account audits
Reported weekly against revenue

Every month, in writing

What your management fee
actually buys.

Tracking before spend

Measurement is set up and verified against real orders before any budget scales. Server-side means conversions are recorded by your site, not by a browser that may block them; consent-aware means it respects what each visitor agreed to. Optimising on broken conversion data is waste with a dashboard. If your tracking can't be trusted, fixing it is the first deliverable, not a footnote.

First, always

Google Ads, run to profit

Search, Shopping and Performance Max (Google's automated campaign type, which reports in aggregates) structured so spend follows margin. Search-term hygiene and negative lists are worked weekly rather than remembered quarterly. Deep enough to be its own discipline, which is why Google Ads has a dedicated programme of its own here.

Weekly hygiene

Meta Ads & remarketing

Prospecting and retargeting on Facebook and Instagram with new creative angles tested every week. Winners get scaled and losers get killed without sentiment, and frequency is capped so your remarketing persuades rather than stalks. Also available as a dedicated Meta Ads programme.

Weekly tests

Landing pages & the CRO tie-in

The click is half the job. Landing pages are built, matched to the ad's promise and tested by the same team that runs your conversion optimisation. Ad spend is never poured onto a page that leaks, and what page tests teach feeds straight back into the ads.

Per campaign

The monthly rebalance

Every month, the numbers decide: wasted spend cut, earning campaigns fed, experiments given real budgets and fixed deadlines. Reported weekly against revenue in language a CFO could audit: the same system our marketing hub runs across every channel.

Monthly

How it starts

Leaks to traction,
tracking first.

Start

Brief and access

We sign an NDA and talk through your ad accounts, your measurement and the targets that matter to you.

Once the brief is complete

Audit and itemised proposal

We audit where spend leaks and whether conversions can be trusted, then confirm when the proposal arrives: account structure, measurement plan and targets, itemised and priced.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

The leaks are cut, server-side measurement goes live and is verified, and the first creative tests launch.

Every month after

The rebalance cycle

Cut what wastes, scale what earns, test what might, reported weekly against revenue, with every budget shift argued from the numbers.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Where the engagement includes it, marketing runs in a Prism workspace you log into: requests, approvals, tasks and the weekly review, with the cost of each channel beside the leads it produced.

See how Prism runs an engagement

01
Requests and approvals
One queue, one owner, one due date.
02
Weekly review
Each decision recorded, with the expectation attached.
03
Cost per qualified lead
Fully loaded. Unmeasured spend shows as unknown, never zero.

Proof

One roadmap,
paid and organic.

Al Majed for Oud's Saudi store in Arabic, from the Internet Archive's copy of April 2026: a campaign banner for the Serious perfume

Commerce · Saudi Arabia

Store, search and paid media

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

The store was replatformed first, with zero data loss. Then paid and search ran on one roadmap instead of two competing budgets: ads covering the terms organic hadn't won yet, pulling back where it had, query data feeding both ways. Revenue up 340% across the seven-month engagement, with every shift in spend argued from the numbers. Paid was one of three levers; the full case says which did what.

340%

Revenue

7 mo

Elapsed

Read the full case

Around the spend

Paid is one channel
of the system.

Paid works hardest planned next to SEO, so ads cover the terms organic hasn't won yet. Each platform has its own page: Google Ads, Meta Ads and Amazon Ads. Online stores get their own plan across all of them: eCommerce PPC. Start with the one where your demand already lives.

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Where to start

Google, Meta or both:
where the first budget goes.

It depends on where your demand already lives, and the free account review answers that with data rather than preference. Many accounts end up needing both platforms, but budgets should earn that expansion, not assume it.

Your situation	Where we would start	Why
Conversion tracking cannot be trusted yet	Tracking, before either platform	Optimising on broken conversion data is waste with a dashboard, so fixing it is the first deliverable.
People already search for what you sell	Google Search	Search captures existing intent and usually earns its keep first.
You are building demand for something new, visual or impulse-led	Meta prospecting	Creative-led prospecting creates intent that search alone cannot.
Visitors arrive and leave without buying	Remarketing across both, frequency capped	It bridges the two platforms, and the cap keeps it persuading rather than stalking.
You run an online store with a product feed	eCommerce PPC	Shopping, Performance Max and Meta catalogue ads all run from the feed, so the plan starts there.
You sell on Amazon	Amazon Ads	Sponsored Products, Brands and Display are managed against cost of sale, not clicks, on their own programme.

Media spend is never part of our fee: Google and Meta bill it to you directly.

Questions

Frequently
asked.

There's no universal number, and any agency quoting one before seeing your account is guessing. Margins, sales cycle and market decide a sensible budget, and broken tracking makes every budget wrong. We'd rather shrink a wasteful budget in month one than scale it. The free audit gives you the answer for your own account before any retainer exists.

No, because auctions, competitors, seasonality and demand sit outside anyone's control. What we commit to contractually is the work: tracking verified, waste cut, structures rebuilt, creative tested weekly, budget rebalanced monthly and everything reported against revenue. Judge us on whether the numbers move and whether the report shows its working.

A named specialist per platform under one strategist: Google Ads and Meta Ads as separate disciplines, plus remarketing. Around them: verified server-side tracking, landing pages tested with our CRO team, weekly creative tests, monthly rebalancing and a weekly review in Prism. Google and Meta bill media spend to you directly, and the ad accounts stay yours.

It depends on where your demand already lives, and the audit answers it with data. If people already search for what you sell, search captures that intent and usually earns its keep first. If you're building demand for something new or visual, Meta's creative-led prospecting creates intent search can't, and many accounts end up needing both.

Yes, and it matters more than most ad settings. Sending well-targeted traffic to a slow or unconvincing page is the most expensive mistake in paid media, and the ad platform's reporting never shows it. Our CRO team builds and tests the pages, so the ad's promise and the page stay matched.

Yes: your reporting templates, your client calls, our specialists, NDA-backed. Client ad accounts stay in the client's name throughout. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it's written into the agreement. We have served 500+ agencies.

Ask whose name the ad accounts are in, and whether tracking is verified before any budget scales. Ask whether media spend is billed to you directly or passed through the fee. Ask how often search terms are reviewed and budget rebalanced. Our answers: your name, always; tracking first; Google and Meta bill you directly; weekly hygiene and a monthly rebalance.

The range

What it costs,
at the direct rate.

Priced as a monthly management fee with media spend always billed to you by the platform, plus a standalone audit and per-set ad creative for buyers who run their own accounts.

One-offAccount and tracking audit$375–$1,875one-time
RetainerMonthly management$450–$3,750per month, fee only
Per unitAd creative, per set$375–$1,125per set

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does PPC management cost in 2026?The options, the drivers and the range →Rate cardPPC and paid media beside every other serviceDirect rate, in ₹ and $ →

Practitioner notes
on this work.

All articles

25 August 2026 · 5 min read

When should you spend less on PPC? What our team checks before raising a budget

More budget stops paying when a campaign has already bought the good auctions, and you can only see that point if each market and product runs in its own…

12 October 2024 · 5 min read

Paid search for a Shopify store: the account structure we run and why

A store's paid-search account should be built on verified tracking and a clean product feed, with Shopping split by margin rather than revenue.

17 September 2026 · 4 min read

Peak season eCommerce: the change-freeze checklist, and who owns each item

A store survives peak season when structural work lands in the quiet months, non-essential changes stop before the rush, and each remaining risk has a named…

Find out where your
budget is leaking.

A free account review: tracking, structure, search terms and creative, with the fix list ranked by wasted spend. Keep it whether or not we ever work together.

Get a Free Ads Review White-label PPC for agencies

No retainer required · Your accounts stay yours

Last updated 13 October 2026

PPC management thatpays for itself.

Judge the work,not the adjectives.

What your management feeactually buys.

Tracking before spend

Google Ads, run to profit

Meta Ads & remarketing

Landing pages & the CRO tie-in

The monthly rebalance

Leaks to traction,tracking first.

Brief and access

Audit and itemised proposal

You sign off

The work starts

The rebalance cycle

Your engagement, week to week,in one workspace.

Requests and approvals

Weekly review

Cost per qualified lead

One roadmap,paid and organic.

Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.

Paid is one channelof the system.

The people accountablefor the work.

Parvessh Agarwal

Saundaraya Gupta

A named coordinator and escalation contact

Our commitments

Response and start times

Clear IP & Ownership Terms

Clear Delivery & Escalation Ownership

How will we know what you are doing?

Who owns the ad accounts, the data and the work?

What if we want to stop?

Can you guarantee first-page rankings?

Google, Meta or both:where the first budget goes.

Frequentlyasked.

What it costs,at the direct rate.

Practitioner noteson this work.

When should you spend less on PPC? What our team checks before raising a budget

Paid search for a Shopify store: the account structure we run and why

Peak season eCommerce: the change-freeze checklist, and who owns each item

Find out where yourbudget is leaking.

PPC management that
pays for itself.

Judge the work,
not the adjectives.

What your management fee
actually buys.

Leaks to traction,
tracking first.

Your engagement, week to week,
in one workspace.

One roadmap,
paid and organic.

Paid is one channel
of the system.

The people accountable
for the work.

Google, Meta or both:
where the first budget goes.

Frequently
asked.

What it costs,
at the direct rate.

Practitioner notes
on this work.

Find out where your
budget is leaking.