White-label web development from our engineers: they plan, build, test and hand over your client's site or web app, and you present it as your agency's work. A second senior engineer checks every build, testing happens inside each sprint, and the handover is documented. You keep your project tools, your client calls and your margin. NDA-backed, with client-protection terms agreed before work begins.
500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing
Brands our teams have delivered for
PixelCrayons delivers custom web development under partner agencies' brands: architecture, front-end and back-end engineering, code review and QA. Your agency owns the client and the retail price. We deliver behind your logo at partner rates, with reports in your templates and the code in your client's accounts. NDA and client-protection terms are agreed before work begins.
Real projects for real clients, with results we can show.
Data model, rendering approach, hosting and the split between front end and back end are decided and written down before the first sprint. Your agency presents the architecture note as its own recommendation.
Front end and back end are written by engineers who work in the stack every week. Nothing merges until a second senior engineer signs it off against a written standard.
We build marketing sites, portals and the web apps around a client's product, and the scope says so before a sprint starts. The product itself is our sibling company's work, and we say so at the brief.
Automated checks run on every merge, and a QA engineer tests across browsers and devices before each demo. Defects are fixed inside the sprint rather than added to a second backlog.
The repository lives in your client's accounts from day one. We keep architecture notes and runbooks up to date as we build. Bespoke deliverable rights, licences and handover are agreed before work starts.
Five things decide it when your name is on the code. They are reliability, brand safety, room to grow, oversight and the costs that don't show up in the quote.
| Freelancer | In-house hire | Other white-label vendors | PixelCrayons | |
|---|---|---|---|---|
| Reliability | Great until they're deep in someone else's codebase: your ticket queue waits behind it | Strong once ramped; a single point of failure on leave or exit | Varies by vendor; ask for the named team and who covers leave, in writing | A named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement |
| Brand safety | One look at the commit history could tell your client | Safe: it's in-house | Varies by vendor; ask for non-solicitation and a blackout, in writing | NDA in writing, and we do not approach the clients you introduce |
| Scalability | One person's calendar is the ceiling, and code review has nobody to hand off to | A hiring cycle per step up, severance per step down | Varies by vendor; ask how a resize works mid-engagement | Resize monthly against your pipeline, in both directions |
| Governance | Whatever discipline they personally keep | Yours to build and enforce | Varies by vendor; ask for the reporting template and the escalation path | Written review standard, sprint demos and documented handover, all open to checks |
| Hidden costs | Your hours re-briefing and quality-checking every merge | Salary through quiet quarters; tools and training on top | Rework when the first build misses your client's bar | Rates are agreed in writing, and proposals are itemised with no surprise invoices. |
Judge a white-label partner on evidence and on what it will put in writing. Six checks, and the questions that settle them.
Ask for live sites close to yours in size and stack, and for two agency partners you can call. An agency that has worked with a partner for a while knows how it behaves when something goes wrong. A portfolio cannot tell you that.
Ask which frameworks they build in every week, not which ones they have touched. Ask what they do not build. A partner that claims every technology will be learning some of it on your client's project.
Ask for an NDA before you share client details, and a non-solicitation clause that runs on after the work ends. Ask for written terms on who owns the bespoke work, and for code, hosting and domains in your client's accounts. Our protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Who reviews code before it merges, and against what written standard? Who tests on phones and older browsers? Are defects fixed in the current phase or added to a new invoice? A partner with a real process can show you the checklist.
Notice how quickly and clearly they answer while they are selling; it rarely improves after signing. Ask who your day-to-day contact is, who covers them on leave and how often you get a written update. They should work in your tools.
You need a written rate card, clear terms for change requests and a price for support after launch. If you cannot quote a client without waiting on the partner, you lose pitches to agencies that can.
Thirty minutes on your clients, your margins and where web development fits your offer. No pitch deck, no obligation to bring a project.
The capability pack and partner development rate card arrive, and an NDA goes on file. From then on you can put build work in any pitch, before you have a client to quote. If you want the number first, partner prices are on the partner price list.
Once we have a complete brief, we confirm the date you will receive your proposal against the rate card. We then agree the architecture and set up the repository in your client's accounts. Reviewed, working code goes onto staging.
One client becomes several, and overflow becomes a retainer. The same team stays on your accounts.
Your client's requirements, any designs, brand files and access reach us through you. Agree now whether we ever join a client call, and under whose name.
Stack, data model, hosting, integrations and what is out of scope, all written down. You review it and present it to your client as your recommendation. Written exclusions settle later disagreements, so don't rush this step.
We price the scope against your partner rate card. That is a fixed price for a fixed scope, or a monthly team for ongoing work. You add your own costs and margin, then quote.
Work runs in your project tools, with the repository in your client's own accounts. Every merge is reviewed and every demo tested, as set out above. You get a written update every week.
You show the work on your own client call, and feedback comes back through you. A change outside the written scope gets its own quote before anyone builds it.
We deploy, document how the site works and hand over every login. Bespoke deliverable rights, licences and handover are agreed before work starts. Support can carry on under the same white-label terms.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.
Client names withheld throughout.
Brief us, approve work, see who owns what.
Each decision recorded, with the expectation attached.
Custom web development pays off wherever the off-the-shelf platform stops fitting the business. These are the sectors partner briefs come from most.
The agency's build queue had outgrown its team, and its client's roadmap was slipping because of it. We worked as a dedicated team inside the agency's own project tools, to its review standard. The client saw a faster-moving supplier, never a second vendor. The full write-up keeps the numbers in.
The partner web development price band is on the partner price list, so you can quote against it before a client asks. The partnership itself is explained on the agency hub. Web development for brands buying direct has its own page. Related white-label services are linked too.
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Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.
Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.
Full termsWe typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsWe deliver under your agency's brand and respect your client relationships. Confidentiality and client-protection terms are agreed before work begins, and we do not publish named case studies about your clients. We use your agency's own name, logo or testimonial only with your prior approval.
We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If one of your clients contacts us directly, we tell you and resolve the enquiry through you.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
The type of work and the stack are stated in the scope before a sprint starts. These are the calls we make on a partner's brief, including when we say no rather than stretch.
| The brief | Our call | Why |
|---|---|---|
| A marketing site, portal or web app around a client's product | In our lane | That is the work this service is built for, and the scope says so before the first sprint. |
| The client's product itself | Not ours to take | The product is our sibling company's lane, and we say so at the brief. |
| A stack the client already runs | Work in it, where that is the right call | Where we lack genuine senior depth in a technology, we tell you rather than take the brief. |
| A new build with no stack chosen | TypeScript with React, Next.js and Node; PHP with Laravel or WordPress where a CMS fits | Proven, widely used tools beat a fashionable framework nobody can maintain in three years. |
| The client's own developer stays involved | Pull requests under their review standard, or their developer reviewing ours | Either way the working agreement is written down in week one. |
Whatever the call, the repository lives in your client's own accounts from day one.
For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. Work begins with the architecture note and the repository in your client's own accounts.
Two stages, and the first happens only once. Partner onboarding is an intro call, an NDA, the rate card and capability pack on file, and a named contact. When a brief lands, you introduce the account in your own words. We go through the existing codebase and constraints, and we agree the architecture before anything is built.
Where you can, yes. Start with one small job, such as a landing page, a WordPress rebuild or a support plan for a lower-risk client. Judge us on the whole cycle. Did the scope match the brief? Did updates arrive when promised? Could another developer pick the project up from the handover notes? If the answers are yes, move a larger build across.
Nothing merges until a second senior engineer signs it off against a written standard. Automated checks run on every merge. Reporting is weekly, in your templates with your logo, with a monthly report for your client call. We join those calls as your team when you want us there.
Our default is proven and widely used: TypeScript with React, Next.js and Node, and PHP with Laravel or WordPress where a CMS fits. We work in the stack your client already runs where that's right. Where we lack senior depth in a technology, we tell you rather than take the brief.
Your client's, always. The repository, hosting and build pipelines are created in your client's own accounts from day one. Bespoke deliverable rights, licences and handover are agreed before work starts, and a proper handover explains how it works. If leaving is easy, staying means something.
Yes. Updates, backups, security patches and small changes after launch can run on hourly or part-time hours. They use the same white-label terms, with no minimum term, quoted against your rate card. Your client keeps dealing with you. Agree response times for urgent problems in writing before launch, because a site that is down is your problem first.
Yes, and it's a common arrangement. We can submit pull requests into a codebase someone else maintains, under their review standard. Or we lead the build, with their developer reviewing ours. Either way, the working agreement is written down in week one. We document as we go, so no part of the system is something only we understand.
That's your call. Some partners describe us as their delivery team or white-label development agency. Others say nothing, and our name appears on no commit, ticket or report your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.
A freelancer is one calendar, and code review has nobody to hand off to. A white-label partner gives you a named team, with a second specialist briefed from day one. Nothing merges until a second senior engineer signs it off. We deliver under your brand, with an NDA and client-protection terms agreed in writing before work begins.
The partner development rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. We never see your client invoices, and nothing we send shows what you pay us. Proposals are itemised by deliverable (architecture, sprints, QA, migrations), with no platform-fee markups.
Start from our quote against your rate card, add the cost of your own team's time, then add your margin. The common miss is your team's hours on briefs, calls, reviews and client feedback. Those hours are real, even though nobody on your side writes code. Quote fixed scopes with written exclusions, and price change requests separately. Keep your client contract in line with ours on deadlines and what counts as a defect.
Get the partner development rate card, the capability pack and an NDA on file, so the next build brief starts with an architecture note already priced. No project needed, no fee to join.
No project needed · NDA standard · Client protection in writing
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