White-label WordPress development
your brand on every build.

For bench partners, fast: the NDA is signed and the rate card is on file before there's a project, so when your client says yes, a proposal lands within 48 hours and a reviewed, working theme build is on staging inside 14 days. The first fortnight typically prioritises the plugin inventory and the hosting handover into your client's own accounts: the foundation everything after it is built on.

Custom themes built to the brief, page-builder sites (Elementor and similar) where that's the right fit for a client's editorial team, headless WordPress where the front end needs to live elsewhere, and multisite where an agency is managing a network of client properties on one install. We tell you which approach fits before we start, not after.

Both, depending on the brief. Where a well-maintained plugin covers the need, we configure and harden it rather than reinvent it. Where the requirement is genuinely custom (a booking flow, a client-specific integration, a data structure no marketplace plugin models correctly) we build the plugin, documented and versioned like any other part of the codebase.

On a maintenance retainer, updates are tested on a staging copy before they ever touch production, with a rollback path agreed in advance. Security monitoring and backup verification run on a set cadence, not just a scheduled job nobody checks. Plugin conflicts get diagnosed and fixed rather than papered over with a workaround that breaks again next update.

Yes, as part of a WordPress engagement: many partner briefs are a WooCommerce storefront alongside the rest of the site, and we build and maintain those under this same rate card. A dedicated, commerce-first build with deeper platform architecture work runs through our eCommerce development discipline instead; we'll tell you which lane a brief actually needs.

Your client's, always. The hosting account, repository and staging environment are created in your client's own accounts from day one, and IP assignment is in the contract. If either of us ever exits the picture, nothing is held hostage: your client owns everything, documented, and a proper handover explains how it works.

That's your call, not ours. Some partners describe us as their delivery team; others say nothing about who's behind a build. Either works, because our name appears on no theme credit, no plugin readme and no report your client ever sees. What's contractual from our side is fixed: we never contact your client, never accept work from them directly, and the disclosure duty runs the other way: if your client ever approaches us, we tell you and decline.

An in-house hire is strong once ramped, but it is a single point of failure on leave or exit. It also means salary through quiet quarters and a hiring cycle per step up, while WordPress work is bursty. A white-label partner resizes monthly against your pipeline, in both directions. You get a named pod, a written review standard and updates tested on staging, all under your brand and an NDA.

The wholesale WordPress rate card is agreed once, in writing, and every engagement is quoted against it. Quoting a theme build, a migration or a maintenance retainer never means renegotiating per client. You set the retail price and keep the margin; we never see your client invoices, and nothing in a build or report reveals what you pay us. Proposals are itemised by deliverable (theme build, plugin work, migration, maintenance retainer), so a plugin licence or a security patch shows up as its own line rather than getting buried in the retainer fee, with no markups on either hiding in the middle. See the partner rates on agencies.pixelcrayons.com.