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The WordPress team you don't have to hire.

White-label WordPress development
your brand on every build.

Custom themes, plugins, site moves that don't lose a single row, and maintenance retainers that actually get done. WooCommerce is included. Our engineering team delivers the work, and you present it as your agency's own. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons is a white-label WordPress agency for agencies: themes, plugins, migrations and maintenance under your brand. Your agency owns the client and the retail price. We deliver behind your logo at wholesale rates. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

WordPress work you can
sell as your own.

01

Site structure and theme planning, before any code

We decide the content types, page builder or custom theme, hosting and plugin list, and write them down before the first build task. Your agency presents the plan as its own advice. We did the thinking behind it.

Before build
02

Custom themes built to the brief

Themes built to the brief rather than bent from a marketplace purchase. They include the templates, custom fields and block patterns your client's content team actually needs. Nothing merges until a second senior engineer signs it off against a written standard.

Every merge
03

Plugin development and customisation

Where an existing plugin fits, we set it up properly. Where it doesn't, we build one. That covers custom features, links to your client's CRM or booking system, and WooCommerce stores when a brief needs selling online. A dedicated eCommerce build goes through our eCommerce development team instead.

Per brief
04

Site moves planned before anything moves

Moves off an old CMS, a dated WordPress install or a host the site has outgrown. Content, media, redirects and the site's search value are carried across with care. The plan is written down before anything moves, so nothing depends on memory on switch-over day.

Per engagement
05

Maintenance and security retainers that actually get done

Core and plugin updates are tested on a staging copy before they reach the live site. We watch security, check that backups work (not just that they're scheduled) and monitor uptime, with alerts sent to the team. The retainer report goes out in your templates, so your client sees a supplier that stays on top of things.

Monthly
The build-or-buy decision

Four ways to add WordPress development,
side by side.

Five things decide it when your client's site is on the line. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until a plugin conflict eats a weekend they don't haveStrong once settled in, but work stops on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement
Brand safetyYour client one support-forum post away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar sets the limit, and WordPress work comes in burstsA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, in both directions
GovernanceWhatever discipline they personally keep, updates includedYours to build and enforceVaries by vendor; ask for the patch schedule and the escalation path, in writingA written review standard, updates tested on staging and a written handover you can check
Hidden costsYour hours re-briefing every plugin choice and quality-checking mergesSalary through quiet quarters; tools, licences and training on topRework when a core update breaks something nobody tested firstThe wholesale rate is the rate: proposals itemised, no surprise invoices
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where WordPress fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale WordPress rate card arrive, and we sign your NDA. From then on you can quote theme builds, plugin work or a maintenance retainer in any pitch, before there's a client. If you want the numbers first, they are on the partner price list.

03
When a client signs

First branded deliverable

We agree the site structure and set up the code repository in your client's own hosting. Then comes a reviewed, working theme build on staging. Once we have a complete brief, we confirm when your proposal arrives, priced against the rate card.

04
As you grow

The build team scales

One client becomes several, and extra work becomes a standing maintenance retainer across every WordPress site you manage. The same team stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

  • 01Technical audit: the current codebase, its risks, and the order of fixes
  • 02Delivery plan: increments with acceptance criteria and review owners
  • 03Environment map: development, staging and production, and who deploys
  • 04Weekly review in Prism: merged, in review, blocked, and the reason for each block
  • 05Definition of done: tests, review, accessibility and performance checks per increment

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud's Saudi store in Arabic on desktop: a campaign banner for the Serious perfume, with the brand's Arabic and English wordmark in the header
Al Majed for Oud’s site, Internet Archive copy, 1 April 2026
Where this fits

Related pages for agency partners

The wholesale price for WordPress is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. WordPress for brands buying direct has its own page. Other white-label services are linked too.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

On a retainer

What happens to an update
before it touches your client's site.

Maintenance retainers fail quietly when updates go straight to the live site and nobody checks the backups. Every retainer we run behind your logo works in this order.

  1. 01A rollback path agreed in advanceBefore the first update, we agree how to undo a change if it goes wrong. The hosting, code repository and staging copy sit in your client's own accounts from day one.
  2. 02Tested on staging firstCore and plugin updates are tested on a staging copy of the site before they reach the live site.
  3. 03Conflicts traced to the cause and fixedWhen a plugin conflict appears, we find the cause and fix it. We don't add a workaround that breaks again at the next update.
  4. 04Backups verified, security watchedBackups are checked, not just scheduled. Security and uptime are monitored on a set schedule, with alerts sent to the team.
  5. 05Reported in your templatesThe retainer report goes out in your templates. A plugin licence or a security patch shows up as its own line, not buried in the retainer fee.

New builds follow their own rule: nothing merges until a second senior engineer signs off against a written standard.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. The plugin inventory and the hosting handover into your client's own accounts come first.

Custom themes built to the brief, and page-builder sites (Elementor and similar) where they suit a client's editors. Headless WordPress, where the front end needs to live elsewhere. And multisite, where an agency runs a network of client sites on one install. We tell you which approach fits before we start, not after.

Both, depending on the brief. Where a well-maintained plugin covers the need, we set it up and secure it rather than reinvent it. Some needs are custom: a booking flow, a link to one client's system, or data no marketplace plugin handles well. Then we build the plugin, documented and version-controlled like the rest of the code.

On a maintenance retainer, updates are tested on a staging copy before they reach the live site. How to undo a change is agreed in advance. Security and backup checks run on a set schedule, and someone actually reviews them. Plugin conflicts are traced and fixed, rather than patched with a workaround that breaks again at the next update.

Yes, as part of a WordPress engagement. Many partner briefs include a WooCommerce store alongside the rest of the site. We build and maintain those under this same rate card. A dedicated store build with deeper platform work goes through our eCommerce development team instead. We'll tell you which one a brief actually needs.

Your client's, always. The hosting account, repository and staging environment are created in your client's own accounts from day one. Bespoke deliverable rights, licences and handover are agreed before work starts, and a proper handover explains how it works.

That's your call. Some partners call us their delivery team. Others say nothing, and our name appears on nothing your client sees. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If your client contacts us, we resolve it through you.

In-house is strong once settled in, but work stops on leave or exit. You also pay salary through quiet quarters, while WordPress work comes in bursts. A white-label partner resizes monthly against your pipeline, in both directions. You get a named team, a written review standard and updates tested on staging, under your brand and an NDA.

The wholesale rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. We never see your client invoices, and nothing we deliver shows what you pay us. Proposals itemise each deliverable, so a plugin licence is its own line. Partner prices are on the partner price list.

Add WordPress development to your rate card
this week.

Get the wholesale WordPress rate card, the capability pack and an NDA on file today, so the next theme build, migration or maintenance retainer walks in already priced. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

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