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Storefront design built
to convert browsers into buyers.

eCommerce web design for Shopify, WooCommerce and Magento stores: category pages, product pages and checkout flows designed from how your buyers actually shop, then shipped as a system your developers can build without guessing. First deliverable in 14 days.

Proposal in 48 hours · First deliverable in 14 days

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons designs ecommerce storefronts (category, product and checkout pages) for Shopify, WooCommerce and Magento, built to convert and to rank. Every project starts with research into how your buyers shop and what your competitors' storefronts get wrong. It ships as a reusable component system rather than one-off pages, with a checkout flow designed to remove friction, not just look finished. WCAG 2.1 AA accessibility is the default. First deliverable within 14 days; direct for brands, white-label for agencies.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • First deliverable in 14 days: NDA to first templates
  • WCAG 2.1 AA as a default, not an upsell
  • Designed against your platform's real constraints
  • 2,500+ projects shipped since 2004
  • You own every file, token and template
  • Proposals in 48 hours
In writing, every time

What an ecommerce design
engagement includes.

01

Research into how your buyers actually shop

Analytics and heatmap review of the current store where one exists, a competitor storefront audit and search-demand mapping for your category. Every template gets a written job before it's drawn: the shopper it serves, the objection it answers, the action it earns.

Week 1
02

Category and product pages designed to convert

Filters that match how buyers narrow a catalogue, imagery and variant pickers placed where eyes actually go, and proof (reviews, stock signals, delivery promises) positioned next to the decision it supports, not bolted on afterwards.

Every template
03

Checkout designed to remove friction, not decorate it

Minimal steps, clear error states, guest checkout and the payment methods your market expects, designed and tested before a single line of code. A beautiful checkout that still asks twelve questions has not solved the problem it exists to solve.

Every build
04

Designed to rank, not just to look ranked

Heading logic, content structure and template architecture planned around real search demand for your category, so an SEO programme has something to work with instead of something to fight.

Every template
05

A system built for your platform's constraints

Shopify, WooCommerce and Magento each render templates differently. Designs are built against the real constraints of your platform and theme framework, not a generic mockup that a developer then has to reinterpret.

Every delivery
First 30 days

Brief to first templates,
no mystery in between.

01
Days 1 to 3

Discovery & storefront audit

Analytics, search demand and (where one exists) the current storefront audited; your catalogue size and platform confirmed; what success looks like defined in writing before any design starts.

02
Days 4 to 7

Architecture & direction

Category structure and page-level jobs agreed, wireframes for category, product and checkout, and a visual direction presented with rationale and decided with you in the room.

03
Days 8 to 14

First templates land

Category and product page designs built inside a live component system, ready for structured review. Your first deliverable arrives by day fourteen.

04
Weeks 3 to 4

Checkout, handoff or build

Checkout flow completed and tested, files documented for handoff to your developers, or the build starts with our own eCommerce development team with no translation loss in between.

Inside Prism

Your engagement, week to week,
in one workspace.

Your design engagement runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.

  • 01

    Review requests and sign-offs

    One queue, one owner, one due date.

  • 02

    Weekly review

    Each decision recorded, with the expectation attached.

  • 03

    Actions checked against outcome

    What we did and what happened, side by side.

How we report it, in Prism

The states ledger,
before a screen is signed off.

What you receive in month one

Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.

  • 01Research summary: user tasks, existing friction, and what was observed
  • 02Information architecture: every page, its purpose, and how users reach it
  • 03States ledger: each screen with empty, loading, error and success states
  • 04Component inventory: what is reused, what is new, and where each appears
  • 05Decision log: each review round, what changed and why

Related workD2C fragrance retailer: a storefront redrawn around the buyer.Commerce · Gulf · A different discipline, so it is linked here rather than presented as proof of this one.

A real redesign

An outdated storefront,
redesigned into a boutique worth browsing.

Fragrance merchandiser arranging an unbranded perfume collection in a Gulf-region studio
eCommerce · United Kingdom
eCommerce migration

Enchanted Ivy Gifts: a scalable platform for a growing UK gift boutique.

A UK boutique selling nostalgic, vintage-inspired homeware had outgrown its monolithic platform. We migrated it to a scalable, secure architecture and shipped a React Native app alongside it.

50%
Reduction in page load times
30%
Increase in conversion rates
Read the full case study

Partnering with ValueCoders [our sibling company] transformed our online presence. Their expertise in e-commerce development significantly improved our operational efficiency and customer satisfaction.

The Enchanted Ivy Gifts teamEnchanted Ivy Gifts · not individually named
Where this fits

The storefront is one part
of the commerce stack.

Not selling online? Web design covers marketing sites and landing pages generally. Store built already and it's the code you need, not the design? eCommerce development builds Shopify, WooCommerce and Magento storefronts from the same brief. Moving platforms first? Shopify migration runs before any redesign starts.

Questions

Frequently
asked.

Yes, and the design is built against the real constraints of whichever platform you're on, not a generic mockup handed over afterwards. Shopify's theme architecture, WooCommerce's WordPress-native page structure and Magento's layout blocks each render a component differently, so category, product and checkout templates are drawn with that platform's rules in mind. Shopify web design, for example, starts from the theme architecture your store actually runs. If you haven't picked a platform yet, our eCommerce development team can help you choose before design starts.

Web design covers marketing sites and landing pages: the pages that explain and persuade. This service is narrower: an ecommerce web design solution for the pages a shopper transacts on, meaning category, product and checkout. The research, proof placement and conversion logic are built around retail behaviour (browsing, comparing, abandoning a cart) rather than a single-page decision. If your project is a marketing site with no storefront, our web design service is the right page.

Not if the move is planned as one. Category and product URLs, heading structure and internal linking are treated as SEO decisions during design, not an afterthought once the new templates exist. If you're also moving platforms (for example Magento to Shopify) at the same time, that's a separate, larger risk with its own redirect-mapping discipline: see our migration services rather than treating it as a design-only project.

Either. The same organisation that designs your storefront can build it as a production Shopify, WooCommerce or Magento theme, which removes the common failure where a separate development team reinterprets the design during the build. Equally, you can take the design files to your own developers, with named layers, documented tokens and redlines a stranger could build from.

There's no flat rate card, because catalogue size and template count set the cost, not a page count. Every proposal is scoped against your brief and itemises exactly what you get: research, category and product templates, the checkout flow, the component system and handoff documentation. You'll have a written, priced scope within 48 hours of the first call.

Compare what each proposal itemises: research, category and product templates, the checkout flow, the component system and handoff documentation. Ask whether the design is drawn against your platform's real constraints or as a generic mockup. And ask who builds it, because a separate development team reinterpreting the design is where detail gets lost.

Put senior designers
on your storefront.

A scoped, itemised ecommerce design proposal within 48 hours, and if we go ahead, your first templates within 14 days of the NDA. Files, tokens and templates are yours to keep either way.

48-hour proposals · NDA standard · You own every file

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