Storefront design built to convert browsers into buyers.
eCommerce web design for Shopify, WooCommerce and Magento stores: category pages, product pages and checkout flows designed from how your buyers actually shop, then shipped as a system your developers can build without guessing.
PixelCrayons designs ecommerce storefronts (category, product and checkout pages) for Shopify, WooCommerce and Magento, built to convert and to rank. Every project starts with research into how your buyers shop and what your competitors' storefronts get wrong. It ships as a reusable component system rather than one-off pages, with a checkout flow designed to remove friction, not just look finished. WCAG 2.1 AA accessibility is the default. Direct for brands, white-label for agencies.
Designed against your platform's real constraints✦
4,500+ projects delivered since 2004✦
Clear IP & Ownership Terms✦
Reply within four business hours (typical)✦
WCAG 2.1 AA as a default, not an upsell✦
Designed against your platform's real constraints✦
4,500+ projects delivered since 2004✦
Clear IP & Ownership Terms✦
Reply within four business hours (typical)✦
In writing, every time
What an ecommerce design engagement includes.
01
Research into how your buyers actually shop
Analytics and heatmap review of the current store where one exists, a competitor storefront audit and search-demand mapping for your category. Every template gets a written job before it's drawn: the shopper it serves, the objection it answers, the action it earns.
Week 1
02
Category and product pages designed to convert
Filters that match how buyers narrow a catalogue, imagery and variant pickers placed where eyes actually go, and proof (reviews, stock signals, delivery promises) positioned next to the decision it supports, not bolted on afterwards.
Every template
03
Checkout designed to remove friction, not decorate it
Minimal steps, clear error states, guest checkout and the payment methods your market expects, designed and tested before a single line of code. A beautiful checkout that still asks twelve questions has not solved the problem it exists to solve.
Every build
04
Designed to rank, not just to look ranked
Heading logic, content structure and template architecture planned around real search demand for your category, so an SEO programme has something to work with instead of something to fight.
Every template
05
A system built for your platform's constraints
Shopify, WooCommerce and Magento each render templates differently. Designs are built against the real constraints of your platform and theme framework, not a generic mockup that a developer then has to reinterpret.
Every delivery
30
First 30 days
Brief to first templates, no mystery in between.
01
Days 1 to 3
Discovery & storefront audit
Analytics, search demand and (where one exists) the current storefront audited; your catalogue size and platform confirmed; what success looks like defined in writing before any design starts.
02
Days 4 to 7
Architecture & direction
Category structure and page-level jobs agreed, wireframes for category, product and checkout, and a visual direction presented with rationale and decided with you in the room.
03
First delivery
First templates land
Category and product page designs built inside a live component system, ready for structured review.
04
Weeks 3 to 4
Checkout, handoff or build
Checkout flow completed and tested, files documented for handoff to your developers, or the build starts with our own eCommerce development team with no translation loss in between.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your design work runs in a Prism workspace you log into: review requests, sign-offs, the task list and the weekly review, with each decision recorded.
Each decision recorded, with the expectation attached.
03
Actions checked against outcome
What we did and what happened, side by side.
How we report it, in Prism
The states ledger, before a screen is signed off.
What you receive in month one
Design is reported as a set of documents you can review without a walkthrough. In the first month you receive the research summary with the tasks users need to complete, the information architecture with every page and its purpose, and the states ledger listing each screen with its empty, loading, error and success states. Review rounds are logged with the decisions taken and the reasons for them.
01Research summary: user tasks, existing friction, and what was observed
02Information architecture: every page, its purpose, and how users reach it
03States ledger: each screen with empty, loading, error and success states
04Component inventory: what is reused, what is new, and where each appears
05Decision log: each review round, what changed and why
A fully custom Shopify theme, not a stock template.
Hospitality & Homeware · Europe
Shopify · Our own commerce team
Cultiver: a bespoke Shopify storefront for a premium linen brand.
A custom Shopify theme built for a European bed linen and hospitality-homeware brand: bundle products, gift-cart incentives, dynamic search and a set of custom page templates the client's own team can run without a developer.
It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
Where this fits
The storefront is one part of the commerce stack.
Not selling online? Web design covers marketing sites and landing pages generally. Store built already and it's the code you need, not the design? eCommerce development builds Shopify, WooCommerce and Magento storefronts from the same brief. Moving platforms first? Shopify migration runs before any redesign starts.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Yes, and the design is built against the real constraints of whichever platform you're on, not a generic mockup handed over afterwards. Shopify's theme architecture, WooCommerce's WordPress-native page structure and Magento's layout blocks each render a component differently, so category, product and checkout templates are drawn with that platform's rules in mind. Shopify web design, for example, starts from the theme architecture your store actually runs. If you haven't picked a platform yet, our eCommerce development team can help you choose before design starts.
Web design covers marketing sites and landing pages: the pages that explain and persuade. This service is narrower: an ecommerce web design solution for the pages a shopper transacts on, meaning category, product and checkout. The research, proof placement and conversion logic are built around retail behaviour (browsing, comparing, abandoning a cart) rather than a single-page decision. If your project is a marketing site with no storefront, our web design service is the right page.
Not if the move is planned as one. Category and product URLs, heading structure and internal linking are treated as SEO decisions during design, not an afterthought once the new templates exist. If you're also moving platforms (for example Magento to Shopify) at the same time, that's a separate, larger risk with its own redirect-mapping discipline: see our migration services rather than treating it as a design-only project.
Either. The same organisation that designs your storefront can build it as a production Shopify, WooCommerce or Magento theme, which removes the common failure where a separate development team reinterprets the design during the build. Equally, you can take the design files to your own developers, with named layers, documented tokens and redlines a stranger could build from.
There's no flat rate card, because catalogue size and template count set the cost, not a page count. Every proposal is scoped against your brief and itemises exactly what you get: research, category and product templates, the checkout flow, the component system and handoff documentation. Once we have a complete brief, we confirm the date you will receive your proposal.
Compare what each proposal itemises: research, category and product templates, the checkout flow, the component system and handoff documentation. Ask whether the design is drawn against your platform's real constraints or as a generic mockup. And ask who builds it, because a separate development team reinterpreting the design is where detail gets lost.
Put senior designers on your storefront.
A scoped, itemised ecommerce design proposal: once we have a complete brief, we confirm the date you will receive it. Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
