AI engines write answers from what they can find: your site, plus the directories, press, reviews and profiles that describe you. GEO services make that wider story consistent, and earn the coverage engines choose to cite.
Free review · Pairs with AEO
PixelCrayons' GEO service shapes the wider corpus generative engines retrieve from: the third-party web, not just your own site. Where AEO formats your pages to be quoted directly, GEO works on everything else machines read about you: entity consistency across directories, profiles and press, digital PR that earns citable coverage, and content structured for retrieval. Delivered by one senior team with search delivery since 2004 behind it; direct for brands, white-label for agencies.
Outcomes tied to real engagements, not averages.
An audit of every place machines read about you: directories, business profiles, review platforms, data aggregators, social bios, then the patient work of aligning names, descriptions and facts. A brand the web disagrees about is a brand generative engines describe hesitantly, or not at all.
Coverage earned in publications engines actually retrieve: data stories, expert commentary and original research that journalists choose to publish and machines choose to reference. Nothing bought from farms. A corpus polluted with junk mentions is worse than a thin one.
Pages and assets built in self-contained, clearly sourced passages a retrieval system can lift whole: definitions, comparisons, plain FAQs, published on your site and, where it earns its place, on the third-party web. Written for humans, structured for machines.
Organisation, product and author schema kept valid, with explicit sameAs connections (schema links that say this profile is the same organisation as this site) tying your site, profiles and coverage into one resolvable entity. This is how a scattered web presence becomes a single thing a machine can confidently talk about.
Scheduled spot-checks of the major assistants on an agreed question set, AI referral sessions from your analytics, and every mention earned, reported next to an explicit list of what no one can measure yet. No invented citation rates, ever.
We map where machines currently read about you, every profile, listing and mention we can find, and record what the assistants say today. Contradictions and gaps get logged, item by item.
A prioritised plan: which inconsistencies to fix first, which publications and platforms are worth earning a presence in, and which questions the corpus should answer about you. You approve it before work starts.
Profiles and listings aligned, schema and sameAs connections deployed, and the first citable asset, a data story or definitive resource, into production. Verifiable input work, not promises.
The monthly cycle: pitch, publish, verify, spot-check, report. Earned coverage compounds slowly. This is a programme, not a toggle, and the reporting never pretends otherwise.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
Topical authority plus the AI-search layer: schema, answer-first content and entity cleanup, so machines had one consistent story about what the product was. Organic up 127% in five months, cited in AI Overviews on commercial queries. The record covers the site-side work; the wider corpus work this page describes is reported the same way, mention by mention.
GEO is half of a pair: AEO works on your own pages so engines can quote you directly, while GEO shapes everything else machines read about you. Both stand on the foundations classic SEO builds. Start with the free review.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
They aim at the same moment, an AI-written answer naming you, from different directions. AEO works on your own pages: answer-first formatting, schema and structure so engines can quote you directly. GEO works on the wider corpus those engines retrieve from: the directories, press, reviews and profiles where your brand is described, made consistent and worth citing. If AEO is making yourself quotable, GEO is making the rest of the web agree about who you are. Most engagements pair them. Each stands alone when the other half is already handled.
The honest answer: nobody outside the model companies knows the exact weighting, and anyone claiming a formula is guessing. What is observable is the mechanism: for most commercial questions, assistants retrieve live web content through search indexes and their own crawlers, then write from the passages they fetched. Retrieval visibly favours content that is reachable, clearly structured, explicitly sourced and consistent with what the rest of the web says. Those are levers you can actually work. GEO is the discipline of working them systematically rather than hoping.
No, and nobody can sell you that. What trains a model is decided by the model companies on their own schedules, and by the time a training snapshot matters it is already historical. The practical lever is retrieval: when a buyer asks a commercial question today, most assistants search the live web and answer from what they find. That is the corpus you can influence this quarter, and it is where this service does its work. There's a slow, compounding side-benefit too: a consistent, well-cited brand is also better represented wherever future snapshots are taken.
In the same two columns as our AEO reporting: this is a young discipline, and no engine publishes citation logs. What we can track: scheduled spot-checks of the major assistants on an agreed question set, recorded over time so direction is visible; AI referral sessions in your analytics; every piece of coverage and every mention earned; and the input work itself: profiles aligned, schema live, assets published. What we cannot: impressions inside assistants, or how answers vary between users. Every report separates the measured from the unmeasurable, so you always know which is which.
Engagements are scoped to the state of your existing footprint. A brand with consistent profiles and steady press needs a lighter programme than one starting from contradiction. Every proposal itemises the deliverables (the corpus audit, profile fixes, schema work, PR assets, reporting cadence). Once we have a complete brief, we confirm the date you will receive your priced proposal. On timing: consistency fixes take effect as engines re-crawl, typically within weeks. Earned coverage builds over months and compounds after that. This is a programme, not a toggle.
Yes, the programme ships under partner agencies' brands like every other service here: your reporting templates, your client calls, our delivery. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies.
A free GEO review: what the assistants answer today, where your entity story contradicts itself, and the fix list ranked by impact. Keep it whether or not we ever work together.
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