Contractor marketing that puts you
on the homeowner's shortlist.
Marketing for general and specialty contractors, built around how homeowners hire. They search locally for remodels and repairs. They check reviews before letting a crew into their house. Then they fill in a quote form, and yours shouldn't lose them.
Reply within four business hours (typical) · NDA standard
Brands our teams have delivered for
PixelCrayons is a contractor marketing agency: local SEO, PPC, reputation management and a quote-request website. One senior team keeps your Google Business Profile and listings accurate for local searches. We manage the reviews homeowners check before hiring a crew. We build a quote form with your real project photos. Delivering since 2004, with 4,500+ projects delivered.
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Four problems we solve
for contractors.
Each row is a problem general and specialty contractors bring us. The service that fixes it is linked, so you can go straight to the detail.
Homeowners research a remodel for weeks before calling
Unlike an emergency job, a kitchen or bathroom remodel is compared across several contractors before anyone calls. Our local SEO gets you into that comparison in the first place. Our construction SEO puts you on the map for each trade and builds project pages that rank.
Stock photos in a portfolio convince no one
Homeowners want to see your real finished work, not the stock photos every competitor uses too. Our content marketing and web development build a project gallery and project pages around your own completed jobs.
Reviews decide who gets a crew into the house
A homeowner checks reviews before they check the quote. Our reputation work, run through reputation & ORM, answers every review. It also gives you a simple way to earn the next one.
Long estimate forms lose careful buyers
A form that asks for too much detail too early loses a homeowner who is still comparing. Our web development builds a shorter first step. We collect the full project details once the homeowner is keen.
Homeowners decide slowly
and hire on proof they can see.
What shapes a contractor marketing plan before we choose any tactics.
Show the work, project by project
A renovation or extension is a long, costly decision. Homeowners want to see jobs like theirs before they call. Project pages do more than a general gallery. Give the location, the scope, what was hard and how you solved it. These pages also give search engines specific local content that one services page never will.
Ask the right questions in the quote form
A form that asks only for a name and number fills your diary with site visits that go nowhere. Ask for the project type, rough timing and whether plans or permissions are in place. You can then put serious enquiries first and prepare for the first call. Your estimators spend time where work is most likely.
Build your reputation beyond Google
Contractor customers check more than one place. They look at Google reviews, trade directories, industry bodies and local word of mouth. Keep your business details the same everywhere. Gather reviews at the end of each project and reply to every comment. That builds the trust a long, disruptive job needs.
Plan around seasons and permissions
Outdoor and structural work follows the building season. Many projects also wait on permissions before they can start. Content that explains the process, the timings and what the customer must sort out first reaches people early. That's when they are still choosing a contractor, not after they've decided.
Local pages that describe real jobs
A contractor working across several towns needs to show up in each. But copied location pages with the town name swapped rarely rank and can hurt the whole site. Build each page around projects you really finished in that area. Give the scope, the challenges and the result. That helps homeowners there and gives search engines a reason to show you.
Keep in touch with enquiries between visits
Large projects move slowly: a survey, a design, a quote, then a wait for permission or finance. Enquiries that go quiet between steps are often lost to whoever follows up. Simple automatic messages by email or text, personal and matched to each step, keep you in the conversation. They add no admin for your site team.
The services contractors
buy most.
Each links to the full service page, with the scope, process, pricing and FAQs. You can judge the work before you talk to anyone.
Running marketing for a contracting franchise?
We deliver the same work under partner agencies' brands. You keep your templates and your client calls; we do the work. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Contracting is one of three trades we've published pages for, all using the same home services method.
Send the website, find out what it's costing you.
We measure one page of your website, its speed on a phone included, and show the three things to fix first. A person reviews the full report. Yours to keep, whether or not we ever speak again.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, the work runs in one workspace you log into, whatever your sector: requests, approvals, tasks and the weekly review, with each decision recorded.
- 01
Requests and approvals
One queue, one owner, one due date.
- 02
Weekly review
Each decision recorded, with the expectation attached.
- 03
Actions checked against outcome
What we did and what happened, side by side.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Why pay you rather than a local agency?
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
What we build for each stage
of a homeowner's decision.
Homeowners compare several contractors over weeks, and many projects wait on permissions before they start. So we build for each stage of that decision, not just for one search.
- 01Early research: explain the processContent on the process, the timings and what the customer must sort out first, permissions included. It reaches people while they are still choosing a contractor.
- 02Comparison: show jobs like theirsProject pages built from your own completed work, with the location, the scope, what was hard and how you solved it. We only fill real gaps, instead of falling back on stock photos.
- 03Trust checks: reputation beyond GoogleThe same business details across Google, trade directories and industry bodies. Reviews gathered at the end of each project, and a reply to every comment.
- 04The enquiry: a short first stepA form that doesn't ask for too much too early. It does ask the project type, rough timing and whether plans or permissions are in place. Your estimators can then put serious enquiries first.
- 05Between visits: keep in touchAutomatic but personal messages by email or text, matched to each enquiry's step: survey, design, quote or permission.
General contractors get pages for more project types. Specialty trades get deeper content on their one type of work.
Frequently
asked.
No, and no honest agency does. Lead numbers depend on your service area, competitors, portfolio and reviews. No agency controls any of those. What we promise in the contract is the work: campaigns launched, listings corrected and content published. We report on it weekly against calls and estimate requests, not empty traffic.
Both, and marketing for contractors starts from which one you are. A general contractor usually needs to cover more project types, such as kitchens, bathrooms and extensions. A specialty trade, such as roofing, siding or flooring, needs deeper content on that one type of work. The services are the same; the content plan fits your business.
Yes, and we recommend it as standard, not as an extra. Photos of your real finished work are one of the strongest ways a contractor site earns trust. We build the site and content plan around what you can supply. We only fill real gaps, instead of falling back on stock photos.
Yes. An accurate profile and answered reviews are central to local SEO for contractors. We won't buy reviews or fake activity. The fix for a thin profile is real activity, not a shortcut that gets it suspended.
Once we have a complete brief, we confirm the date you will receive your written, priced proposal. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Find out what's costing
you the estimate request.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
Reply within four business hours (typical) · No retainer required · NDA standard
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