Construction SEO that brings in
homeowners and developers alike.
A homeowner types “roofer near me” and picks from the map pack. A developer researches quietly for weeks. We build both paths: map-pack visibility per trade, project pages that read like case studies, and the reputation signals both check.
Review in 48 hours · Residential trades to commercial developers
PixelCrayons' construction SEO wins both search paths buyers use: the local map pack for a trade searched nearby, and the quiet research a developer or architect does before shortlisting a contractor. Homeowners: Google Business Profiles run per trade and service area, reviews asked for at project completion and never bought, citation and licence details that agree everywhere. Developers: a project page for every completed build that reads as evidence, not a gallery caption, and capability pages for the research a shortlist runs on. Direct for contractors and developers, white-label for agencies serving the trades.
Judge the record,
not the adjectives.
Outcomes tied to real engagements, not averages.
Profiles to
project pages.
Trade audit & baseline
Every profile, project page and citation inventoried per trade and service area; local and B2B competitors mapped separately, since they're rarely the same sites.
The roadmap, priced
A prioritised plan covering which profiles need fixing, which trades are underserved and which completed projects have no page, ranked by opportunity and approved by you before anything ships.
Quick wins shipped
Profiles corrected, the first project pages built from what you supply, the review-request flow switched on at project completion, and the worst citation conflicts fixed.
Compound & report
The monthly cycle: publish project pages as jobs finish, earn and answer reviews, extend B2B content for developer and architect audiences, and report visibility by trade and by area.
Your engagement, week to week,
in one workspace.
Your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
- 01
Fix and content queues
Approvals with an owner and a due date.
- 02
Weekly review
Each decision written down as it is made.
- 03
Actions checked against outcome
What we did and what happened, side by side.
What the construction work
actually covers.
Google Business Profiles, built per trade
Categories chosen for the trade you actually do, service areas matched to where crews really work, attributes and licence details complete: the difference between showing up for “roofer near me” and showing up for the wrong query in the wrong suburb.
Project pages that read as case studies
A real page per completed build: scope, location, timeline, what the job involved, written from what you supply, structured to answer what a searcher or a developer's shortlist actually wants to know. Not a stock-photo gallery with a caption swapped.
Visibility for developers, architects and property managers
The B2B path gets its own content: capability pages for commercial and multi-unit work, the credentials a procurement team screens for, and the keywords that research uses before a single homeowner-style “near me” search ever fires.
A reviews system contractors can defend
Asked for at project completion (the moment the work is freshest) and answered publicly, including the bad ones. Never purchased, never fabricated, never gated so only satisfied clients get asked. Trust signals a buyer checks before letting a crew on site.
Citation and licensing consistency
Name, address, phone, licence number and service area kept identical across directories, aggregators and industry listings: the specific trust layer construction buyers look for that a standard local-SEO citation pass doesn't always know to check.
Content timed to real demand, not a generic calendar
Storm-season roof repair, spring remodel research, year-end commercial capital-budget searches: published ahead of the seasonal spike each trade actually sees, rather than an evergreen post a week that ignores when buyers are looking.
Three ways in.
Smallest first.
See Our Work
Three anonymised case studies with the numbers left in: revenue, visibility and delivery velocity. Judge the delivery before you talk to anyone about your trade specifically.
See Our WorkGet the review
Free, in 48 hours: your profiles, project pages and citations checked trade by trade and area by area, with the fix list ranked by opportunity. Keep it either way.
Get a Free Search ReviewGet a proposal
If the audit convinces you, we price the fixes: a written, itemised proposal within 48 hours of the first call. No retainer required to start.
Get a ProposalOne battlefield,
among many.
The map-pack fundamentals here are local SEO, adapted per trade. The developer-facing side draws on B2B SEO, where the buyer researches quietly for weeks. Not sure which you need? The free review covers this layer too.
Frequently
asked.
Honestly: nobody controls the map pack, including us, and any construction SEO agency promising a guaranteed spot is selling something it doesn't own. Google ranks local results on relevance, distance and prominence; distance isn't a lever anyone pulls. What we work are the other two, systematically: a complete Google Business Profile in the exact trade category, a service area matched to where crews genuinely operate, reviews earned at project completion, citations that agree everywhere, and project pages with real substance behind them. We report visibility per trade and per area so you see direction, not a promise.
Yes, and it should, because they're different searches run on the same site. Residential and trade-specific “near me” queries are won with local SEO fundamentals: profiles, reviews, citations. Commercial and developer business is won earlier, in the quiet research phase, with capability pages and project pages built for a procurement or architecture team's shortlist. We plan both tracks on one roadmap rather than treating commercial as an afterthought bolted onto a residential local-SEO plan.
We write them, briefed from what you supply: scope, location, timeline, materials, anything you can share about the job. We don't fabricate project details, invent client names, or claim work we can't substantiate; if documentation is thin for an older project, we say so and build the page around what's verifiable rather than padding it with generic language.
That's the B2B half of this page's scope, run alongside the local-visibility half rather than instead of it. It draws on capability pages for commercial and multi-unit work, the credentials and licensing information a procurement process screens for, and content aimed at the research an architect or developer does before a call. It's the same discipline our B2B SEO work applies more broadly, adapted to how construction procurement actually happens.
It depends on how many trades and service areas you cover, and whether commercial/developer visibility is in scope alongside local. Every proposal itemises the deliverables (profile work, project pages, citation cleanup, B2B content, reporting), priced within 48 hours of the first call, and the initial audit is free with no retainer required.
No, the same answer we give about any ranking, because results are decided by Google, not by an agency. What we commit to contractually is the work: profiles maintained, project pages shipped, reviews earned ethically, citations corrected, visibility reported by trade and by area. Across 500+ SEO engagements since 2004, that's the standard we ask to be judged on.
Find out what's holding
your local rankings back.
Free construction SEO review, delivered in 48 hours: your profiles, project pages and citations checked trade by trade, with the fix list ranked by opportunity. Keep it whether or not we ever work together.
48-hour turnaround · No retainer required · NDA standard
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