Construction SEO that brings in
homeowners and developers alike.
A homeowner types “roofer near me” and picks from the map results. A developer researches quietly for weeks. Our construction SEO serves both. You show up on the map for each trade. Your project pages read like case studies. And you build the reviews both buyers check.
Free review · Residential trades to commercial developers
Brands our teams have delivered for
PixelCrayons' construction SEO covers both ways buyers search: the local map for each trade, and developer and architect research. For homeowners, we run a profile for each trade and area. Reviews are requested after each job, never bought. For developers, we build project and capability pages. We work direct for contractors and developers, and white-label for agencies.
- Google Business Profiles, built per tradeProfile categories and service areas matched to the trade you do and where your crews work.
- Project pages that read as case studiesA real page for each finished build: scope, location, timeline and what the job involved.
- Visibility for developers, architects and property managersPages on what you can do, and your credentials, for commercial buyers building a shortlist.
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
From your profiles
to your project pages.
Brief and access
We sign an NDA and talk through your trades, your service areas and the projects you've completed.
Audit and itemised proposal
We list every profile, project page and directory listing for each trade. We map local and business competitors separately. Then we confirm when your proposal arrives: a priced plan, with the biggest wins first.
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
The work starts
We correct your profiles and build the first project pages from what you supply. We switch on review requests and fix the worst listing errors.
Keep building and report
We publish project pages as jobs finish, earn and answer reviews and add business content. Reports show how you're found by trade and by area.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
- 01
Fix and content queues
Approvals with an owner and a due date.
- 02
Weekly review
Each decision written down as it is made.
- 03
Actions checked against outcome
What we did and what happened, side by side.
What the construction work
actually covers.
Google Business Profiles, built per trade
We choose the categories for the trade you actually do. Service areas match where your crews really work. Licence details and other facts are complete. That's the difference between showing up for “roofer near me” and showing up for the wrong search in the wrong suburb.
Project pages that read as case studies
Each finished build gets a real page: the scope, location, timeline and what the job involved. We write it from what you give us. It answers what a searcher or a developer making a shortlist wants to know. It's not a stock-photo gallery with a new caption.
Visibility for developers, architects and property managers
Business buyers get their own pages. These show what you can do for commercial and multi-unit work, and the credentials a buying team checks. They also target the searches that research uses, long before anyone types “near me”.
A reviews system contractors can defend
We ask for reviews when a project is done, while the work is fresh. We answer every review in public, including the bad ones. We never buy or fake reviews, and we ask every client, not only happy ones. Buyers check these before they let a crew on site.
The same business and licence details everywhere
Your name, address, phone, licence number and service area match across every directory and industry listing. Construction buyers look for this to check they can trust you. A standard local SEO listings check doesn't always know to look.
Content published when buyers in your trade are searching
Think storm-season roof repairs, spring remodels and year-end commercial budgets. We publish ahead of the busy season each trade sees. We don't post one general article a week that ignores when buyers are looking.
Three ways to start,
beginning with the smallest.
See Our Work
Published case studies with the numbers left in, including revenue, search results and delivery speed. Judge our work before you talk to anyone about your trade.
See Our WorkGet the review
Free: your profiles, project pages and citations checked trade by trade and area by area, with the fix list ranked by opportunity. Keep it either way.
Get a Free Search ReviewGet a proposal
If the audit convinces you, we price the fixes in a written, itemised proposal. Once your brief is complete, we confirm the date you will get it. No retainer required to start.
Get a ProposalHow construction SEO fits
with our other services.
The map basics here come from local SEO, adapted for each trade. The work for developers draws on B2B SEO, where the buyer researches quietly for weeks. Not sure which you need? The free review covers this too. Marketing for the wider contracting business is on the contractors page.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsCan you guarantee first-page rankings?
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Who is searching,
and what we build for them first.
A homeowner and a developer search differently, and rarely find the same competitors. We give each kind of buyer its own track before we price the plan. Then we build what that buyer checks first.
| The buyer and the search | What we build first | Why |
|---|---|---|
| A homeowner typing “[trade] near me” | A Google Business Profile for each trade, in the exact category, with a service area that matches where crews really work | A profile in the wrong category shows up for the wrong search in the wrong suburb. We report how you're found by trade and by area. |
| A homeowner checking you are licensed and local | Name, address, phone, licence number and service area kept the same across every directory and industry listing | Construction buyers check this before they trust you. A standard local listings check doesn't always know to look. |
| A developer, architect or property manager building a shortlist | Pages on your commercial and multi-unit work, with the credentials and licences a buying team checks | That research runs for weeks before any “near me” search. The competitors there are rarely the local ones. |
| Anyone checking your past work before letting a crew on site | A project page per completed build: scope, location, timeline and what the job involved | A page with real detail reads as proof. A stock-photo gallery with a new caption does not. |
| An older project with thin documentation | A page built only around what can be checked, and we tell you when records are thin | We don't invent project details or client names, or claim work nobody can back up. |
| A trade with a seasonal spike | Content published ahead of it: storm-season roof repair, spring remodels, year-end commercial budgets | Buyers search when their season arrives, not on a generic weekly calendar. |
Both tracks run on one roadmap. You approve it in week one, before any work goes live.
Frequently
asked.
Nobody controls the map results, including us. Google ranks local results on relevance, distance and prominence, and nobody can change distance. So we work on the other two. You get a complete Business Profile in the exact trade category and a service area that matches where crews work. You also get reviews earned at each job's end, matching listings and detailed project pages.
Yes, and it should, because they're different searches on the same site. Home buyers' “near me” searches are won with profiles, reviews and listings. Commercial work is won earlier, while buyers research. That takes pages on what you can do and past projects, built for a buying or architecture team's shortlist. So we plan both on one roadmap.
We write them from what you supply: scope, location, timeline, materials and anything else you can share. We don't invent project details or client names, or claim work we can't back up. If an older project has few records, we say so. We build the page around what can be checked, and we don't pad it with filler.
Yes. That's the business half of this service, run alongside the local half. You get pages on your commercial and multi-unit work, and the credentials buying teams check. You also get content for the research an architect or developer does before a call. It's our B2B SEO service, adapted to how construction buyers choose.
It depends on how many trades and service areas you cover. It also depends on whether you want commercial buyers as well as local ones. Every proposal lists each piece of work and its price: profiles, project pages, listing clean-up, business content and reports. The first audit is free, with no retainer required.
No, and we give the same answer about any ranking, because Google decides results, not an agency. What we commit to in the contract is the work. We keep profiles up to date, publish project pages, earn reviews honestly and correct listings. We report how you're found by trade and by area. That's the standard we ask to be judged on.
What it costs,
at the direct rate.
Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.
- One-offTechnical and strategy audit$625–$3,125one-time
- RetainerMonthly SEO programme$625–$3,750per month
- Per unitSEO content, per article$200–$500per article
- ProjectMigration SEO$950–$6,250fixed quote, one-time
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
Find out what's holding
your local rankings back.
Free construction SEO review: your profiles, project pages and citations checked trade by trade, with the fix list ranked by opportunity. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
Last updated