B2B SEO that brings
real buyers into your pipeline.

A keyword thirty people search can beat one searched ten thousand times, if those thirty are buyers. As a B2B SEO agency, we choose searches by deal value. You get pages that bring in sales leads, pages your sales team sends, and reports that say what is measured.

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No retainer required · Works alongside in-house teams

Brands our teams have delivered for

What we do

PixelCrayons' B2B SEO service targets the rare but valuable searches that win long B2B sales. We report in sales leads. We choose keywords by deal value. Pages serve everyone with a say in the purchase. Each report line says whether it was measured or estimated. If buyers sign up on their own, see our SaaS SEO service.

Keywords chosen by deal valueSearches weighted by what a customer is worth, built from the deals you've won and how your sales team talks.
Pages for everyone who has a say in the purchaseComparison, integration, security and pricing pages for the person who found you, the one who tests you and the one who signs.
Pages that help your sales team close dealsPages written to answer real sales objections, tracked by whether the team actually sends them.

Case study · SaaS · UK

+127%organic traffic growth in five months

B2B software: from invisible to answer-engine cited.

Read the case study

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

ISO/IEC 27001 certification seal (QRO), held by the Vinove group

ISO 9001:2015 certification seal (QRO), held by the Vinove group

Technologies we work with

Commerce and web: Shopify
WooCommerce
Magento
WordPress
Webflow
Next.js
Marketing: Google Ads
Meta Ads
GA4
Klaviyo
Cloud: AWS
Microsoft Azure
Google Cloud
AI models: OpenAI
Anthropic
Google Gemini
Build and deploy: Docker
Kubernetes
Terraform
GitHub Actions
CRM and automation: HubSpot
Salesforce
Zapier
n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

Pipeline first

What B2B SEO
covers here.

Keywords chosen by deal value

Picking keywords by search volume is how B2B budgets end up ranking for searches students make. We build the list the other way round. We start from the deals you've won, the words your sales team uses and your trade's own terms. Then we weight every search by what a customer is worth, not how often it's typed. Small numbers can mean big deals.

Foundation

Pages for everyone who has a say in the purchase

B2B deals need several people to agree. One person finds you, a technical expert tests you, and someone in finance signs. Each needs different pages. Those include comparisons and shortlists, integration and security notes, and pricing. Each page takes a clear view your team would stand behind on a call. None of it is filler written for keywords.

Per calendar

Pages that help your sales team close deals

The best test of B2B content is whether your sales team sends it. We write pages to answer the doubts buyers raise on real calls. Then we track which pages the team uses in emails and follow-ups. The goal is pages that rank and help close deals. A page that only ranks is half a result, and the report says so.

Ongoing

Honest reports on where your leads came from

A B2B sale can take nine months and involve six people. A demo may be booked on a computer where nobody clicked your blog. Simple tracking can't see most of that journey, and we won't pretend it can. So we use three sources. Forms ask how people heard of you. Your CRM tracks which deals search touched. And every report line is marked measured or estimated.

Weekly

Coverage in the places your buyers read

B2B links don't come from lifestyle PR. They come from the trade press, from industry data others quote, and from being the source experts cite. We earn coverage that editors choose to give. We'll also tell you plainly when another channel, such as LinkedIn, deserves your next pound. Knowing where search stops helping is part of the job.

Ongoing

How it starts

From deal value to
live pages that win sales.

Start

Brief and a call

We sign an NDA. Then we talk through the deals you've won, the words used on sales calls and your competitors.

Once the brief is complete

Audit and itemised proposal

We audit your site and confirm the date your proposal arrives. It lists what we'll do, in what order and for how much. It also says what we can and can't measure.

Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

Typically 2 to 3 business days later

The work starts

We record your deal history as a starting point. We build your keyword list, weighted by deal value. Then we make technical fixes and publish the first comparison and problem pages.

Every month after

Build results and report them

We publish pages, earn trade coverage and report which deals search helped. Every line is labelled measured or estimated. B2B SEO results build slowly, month by month, and we tell you that upfront.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.

See how Prism runs an engagement

01
Fix and content queues
Approvals with an owner and a due date.
02
Weekly review
Each decision written down as it is made.
03
Actions checked against outcome
What we did and what happened, side by side.

Proof

From paying for every lead
to leads from search.

SaaS · UK

Direct engagement

B2B software: from invisible to answer-engine cited.

A UK B2B SaaS platform got all its good leads from paid ads and cold outreach. That is the classic B2B trap of paying for every lead. We built pages around the questions its buyers ask, and made the site easy for AI search to use. Reports followed each step, from rankings to visits to sales leads, not traffic for its own sake. The organic figure on the card took 5 months, on the searches the sales team cares about.

+127%

Organic

5 mo

Elapsed

Read the full case

Related specialisms

B2B SEO and
its neighbours.

This page is for long B2B sales. You may need a related service instead. That's true if people sign up to your product on their own, or your site is very large. It's also true if your real gap is content or links.

01SaaS SEOFor products people sign up to on their own: pages that win sign-ups, and tracking of where they came from.02Enterprise SEOClear rules and careful site moves for sites with 10,000+ pages.03Content StrategyThe topic plans we use to map pages for each person in the purchase.04Link BuildingLinks and mentions in the publications your trade actually reads.05Technical SEOFixes so search engines can find, read and list every page.

Your buyers now ask AI before they ask Google.

More B2B buyers now start by asking ChatGPT or Perplexity. The content and AI answer work that gets you mentioned there runs on the same plan as your SEO. If you're a SaaS business, there's a page for your sector too.

Content marketing AEO: AI search For SaaS companies

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

How we run it

How we value a query group
before it earns a page.

Keyword tools rank B2B searches by how often they're typed, which is the wrong way round. We build your keyword list from the deals you've already won. Then we weigh each group of searches by what a customer is worth. If a group doesn't pay its way, the proposal says so before you spend anything.

01Start from closed-won dealsWe start with the deals you've won, the words your sales team hears on calls and your trade's own terms. Keyword tools come later.
02Sort queries by what they askShortlist and comparison searches, and the problem in the buyer's own words. Then the proof the buying team needs: security, compliance and pricing.
03Map each group to a seatEach group of searches is matched to one person and one stage of the purchase. That's the person who found you, the technical expert or the finance lead who signs.
04Do the arithmeticDeal value times a realistic share of those searchers, minus the cost of winning them. The proposal shows this for each group of searches.
05Agree what can be measuredIn week one, we agree in writing what we can and cannot track. So every later report line is labelled measured or estimated.
06Say so when search is not the answerWe name the groups that don't pay their way. If your kind of product is so new that nobody searches for it yet, LinkedIn often comes first. We say that too.

Questions

Frequently
asked.

Usually yes, and the tiny volume is the reason. Thirty searches a month from buying teams with six-figure budgets beat ten thousand visits from students. The proposal shows the sums for each group of searches. It's deal value times a realistic share, minus the cost of winning. If a group doesn't pay its way, we say so.

Imperfectly, and we say so upfront. Much of a long B2B journey can't be tracked: shared links, Slack messages and word of mouth. So we use three sources. Every form asks how people heard of you. Your CRM tracks which closed deals search touched. And we watch trends each quarter. Reports label what's measured, estimated or can't be known.

Sometimes, yes. LinkedIn puts a message in front of people who didn't ask for it. Search reaches buyers while they're looking. A new kind of product often needs LinkedIn first. Most established B2B companies need both. So the real question is which comes first and how to split the budget. We'll give you a straight answer on the audit call, even when it isn't more SEO.

It depends on how you sell, not your industry. This service suits long sales where a group decides, and it helps your sales team win deals. SaaS SEO suits products people sign up to on their own. There, a page's job is a sign-up or trial. A SaaS company with a sales team belongs here, a self-serve one there. If you do both, you get both on one plan.

The team starts with the audit. It adds the part most audits skip: the deals you've won, the words used on sales calls and your competitors. Next comes the keyword list, weighted by deal value and matched to each person in the purchase. Then technical fixes go live, with the first comparison and problem pages, ready for sales to send.

No. Google decides rankings and your sales team wins deals. So a promise of results would be a warning sign. We commit in the contract to the work. That means the audit, pages from the agreed list, earned coverage and weekly reports, with each line labelled. Judge us on the published SaaS case above, written up in full.

Choose on evidence you can check before signing. Ask whether keywords are chosen by deal value. Ask whether each report line on leads is labelled measured or estimated. And ask for a published case written up in full. We work this way. The published SaaS case on this page is the record we ask to be judged on.

The range

What it costs,
at the direct rate.

Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.

One-offTechnical and strategy audit$625–$3,125one-time
RetainerMonthly SEO programme$625–$3,750per month
Per unitSEO content, per article$200–$500per article
ProjectMigration SEO$950–$6,250fixed quote, one-time

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does SEO cost in 2026?The options, the drivers and the range →Rate cardSEO beside every other serviceDirect rate, in ₹ and $ →

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pipeline is missing.

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Rankings on this topic

Best B2B SEO Agencies (November 2026) (PixelCrayons ranks No. 17)
Best SaaS SEO Agencies (November 2026) (PixelCrayons ranks No. 10)
Best Lead Generation Agencies (November 2026) (PixelCrayons is listed, not ranked)
Best B2B Marketing Agencies (November 2026) (PixelCrayons ranks No. 9)

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated 25 October 2026

B2B SEO that brings
real buyers into your pipeline.

See what we've built
and the results it brought.