
The migration that lost no data and no URL.
The discipline this page sells, under commercial pressure: a D2C retailer's replatform ran as an engineering project. Every product, order and URL was inventoried and mapped before anything moved. Redirects were staged so search equity survived the cutover, with zero data loss as the contract rather than the aspiration. With the foundation safe, search and paid compounded to 340% revenue growth in 7 months.
















