Link building without the farms: data studies worth citing, stories worth covering, and editorial outreach that gives a named journalist a real reason to link. Every link is earned through content and digital PR, never bought, and every source is recorded.
Free authority and backlink-risk review · No farms, no networks, ever
PixelCrayons builds links through digital PR, data studies and editorial outreach, never through farms, networks or paid placements. Each campaign starts with an asset publishers want to cite, pitches it to the outlets your buyers actually read, and reports every placement alongside the story that earned it. Never bought, and every link source is recorded. Direct for brands, white-label for agencies.
Data studies, original analysis and expert commentary built from your market's real questions, because outreach without an asset is just asking strangers for favours. The asset earns the link; the pitch only delivers it.
Researched pitches to named journalists and desks that already cover your subject, written for the story they're working on, not sprayed at a scraped list. Fewer emails, more coverage, and no bridges burned in your name.
Reactive commentary, expert quotes and data angles pitched while the story is live. When your market makes headlines, your team should be the source publishers reach for, and the domain they cite.
Earned links pointed at the pages that move revenue, with natural anchors and internal links that carry the authority onwards. A great link to the wrong page is a press clipping, not an SEO result.
Every placement reported with the outlet type, the target page and the story that earned it, no dashboards padded with directory junk or metrics you can't verify.
Your backlink profile audited: what's carrying weight, what's dead weight, what's a disavow risk (a link you would have to ask Google to ignore), plus the authority gap between you and the competitors who outrank you.
The assets we'll build, the angles we'll pitch and the pages the links will point at, itemised and priced. You approve the plan before a single email is sent.
The first data study or story asset goes live and outreach begins: researched pitches to the desks that cover your market, tracked pitch by pitch.
Placements land, authority builds, and each campaign makes the next pitch easier: publishers remember sources worth quoting. Reported monthly, with receipts.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
Outcomes tied to real engagements, not averages.
Topical authority built from a standing start: content worth citing, on sound technical foundations, with the AI-search layer in from day one. Organic traffic up +127% in five months, with AI Overviews citing the domain on commercial queries. The record covers authority earned through content; link campaigns are reported the same way, placement by placement.
Authority compounds fastest when the content and technical layers pull with it: every specialism below is run by the same senior team.
Links move rankings fastest when technical health and content are pulling with them: the full programme runs all three on one roadmap, with the AI-search layer built in.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
No. Not from farms, not from private networks, not from "guest post marketplaces" that are farms with better branding. Bought links are the single most reliable way to convert an SEO budget into a Google penalty, and a penalty costs more to recover from than years of earned links bring in. The commitment in writing: links earned through content and digital PR, never bought, with every link source recorded and reported. If a link can be bought by anyone with a card, it carries no editorial judgement, and editorial judgement is the entire reason links count.
That's the wrong question, honestly: a link building company that answers it with a fixed number is usually padding the invoice with directories and forum profiles to hit it. Editorial coverage doesn't arrive in equal monthly instalments. A strong data study can earn a cluster of links in a fortnight, then a quiet month follows while the next asset is built. Our contract binds the work, not a quota: assets built, pitches sent, placements reported with the story that earned each one. We'd rather deliver five links your competitors can't replicate than fifty they wouldn't want.
Campaigns are scoped to your market's difficulty rather than sold as link packages: earning coverage in a regulated finance niche and in local home services are very different jobs. Every proposal itemises the deliverables: the assets we'll create, the outreach we'll run, the reporting you'll receive. Once we have a complete brief, we confirm the date you will receive your written, priced plan, and the initial authority audit is free as part of our website review.
Yes, arguably more. Classic rankings still lean heavily on authority, and the AI layer compounds it: ChatGPT, Perplexity and Google's AI Overviews preferentially cite sources that credible publications already reference. Editorial coverage is how a machine learns your brand is a source worth quoting. The same campaign that earns a link in a respected trade publication is also seeding the corpus those engines are trained and grounded on, which is why our link earning runs alongside the AI-search layer in every full SEO engagement.
Yes, link earning ships under partner agencies' brands the same way the rest of our SEO does: your reporting templates, your client calls, our outreach team. It is NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. We have served 500+ agencies since 2004.
Start with the free SEO review: it includes a full authority and backlink-risk review. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
Last updated
