Most content fails in the planning, not the writing. Our SEO content strategy fixes the plan. You get a map of what your buyers ask and links that point strength to the pages that sell. Every piece gets a brief, so nothing goes live without a reason.
Free content and architecture review · Every piece ships with its brief
Brands our teams have delivered for
PixelCrayons' SEO content strategy decides what to publish, in what order, and how it links together. We group your buyers' questions into topics. We name the subjects your site must be known for. We plan how pages link and write a brief for every piece before drafting starts. We can write it, or your team can.
Real projects for real clients, with results we can show.
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
We gather the questions your buyers ask and group them into topics you can truly own. Then we order them by what they're worth, with searches from people ready to buy first. Every future piece is checked against this map.
Search engines and AI tools need one clear story about who you are and what you know. We tell it the same way everywhere they look: names, schema (structured data), definitions and links. A muddled story quietly holds back your rankings and AI mentions. This work fixes that.
We plan main pages and supporting pages before publishing starts. We decide which pages gather strength, which pass it on and what words each link uses. Links planned upfront always work better than links added later.
Each brief sets the target search, what the searcher wants and the answer the piece must give. It lists the subjects to cover and the links in and out. We write it before drafting starts. That's the promise of our whole SEO service: you can check exactly why each piece exists.
Each page has one main job. Pages that overlap get made different or merged. Pages that never earned their place get cut. Every quarter, we reorder the map as topics are finished and the market moves.
We sign an NDA and get access to your site, your analytics and everything already published.
We audit what's published and confirm when your proposal arrives. It sets out the topics, the subjects to own, the link plan and the publishing order, itemised and priced.
You confirm the scope, the payment and the access we need. Nothing starts before this.
We write the briefs for the first topic and set up the link plan. We also merge overlapping pages for quick wins.
Topics are finished one by one. We rescore the map against real rankings and AI mentions. The monthly report tracks positions, impressions and AI citations.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
Before anything was written, we grouped buyer questions, put them in order of value and planned the links between pages. Every published piece traced back to that map, and no page was left unlinked. The traffic figure on the card took five months. It came with mentions in AI Overviews on the searches the sales team cares about.
The map earns most when your site is healthy and well linked. The same senior team runs every service below.
This page covers the planning part of our SEO work. When you need SEO content writing services, with editing and distribution included, that's our content marketing service. When a page needs to win sales rather than rank, copywriting takes over.
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Every piece gets a brief before a word is drafted, whether our writers or yours pick it up. We fill in the fields in the same order each time. So the brief is also the record of why the page exists.
When your own writers work from the briefs, we check structure, fit and links before anything is published.
It's the plan that decides what your content should do before anyone writes. It sets which topics you can own and which questions to answer first. It also sets how pages link together and what each piece must achieve. Done well, it serves three readers: buyers looking for an answer, Google deciding what ranks and AI tools deciding what to cite.
This page is the planning: the map, the subjects to own, the link plan and the briefs. Content marketing is the full service. It adds writing, editing, publishing and promotion. If your writers just need better direction, you want this page. If you want the writing done too, you want content marketing.
Every question people ask in your market, grouped into topics and matched to what searchers want. For each search, it records the page that answers it and what that page must cover. It also records the page's links and its place in the publishing order. And it lists what not to build, so your pages never compete with each other.
A topic map ordered by value and a plan for the subjects you must own. A link plan, and a brief for every piece before drafting starts. After that, every quarter, we stop pages competing and cut weak ones as topics are finished. We can write the content, or your own team can.
Yes, that's one of the most common ways we work. We supply the map, the link plan and a brief for every piece. Your team writes. We check structure, fit and links before anything is published. The briefs protect you. The plan is written down and owned by you, so it outlasts any change of writer, agency or tool.
The plan arrives fast: the map and first briefs within the first month. Pieces for buyers close to deciding can bring good traffic within weeks, so the map puts them first. Wider topic strength typically grows between months three and six. The monthly report tracks positions, impressions and AI citations. So you see results building before they reach revenue.
Priced as a project to build the topic map and site structure. Teams with their own writers can buy briefs one at a time. A light retainer keeps the map in order as each topic group is finished. The writing itself is priced under Content marketing.
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
The free SEO review includes the content and architecture review: what ranks, what cannibalises, and the clusters worth owning first. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
Rankings on this topic
Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.
Last updated
