Shopify sets hard limits: fixed web addresses, limits on theme speed, and apps that quietly slow every page. Our Shopify SEO works inside them. We fix speed in the theme and build collections on what buyers search. We add the structured data Shopify leaves out, and move stores without losing rankings.
Free review · Fixes in the theme, not another app
Brands our teams have delivered for
PixelCrayons' Shopify SEO service works within the platform's real limits: themes, collections, apps and web addresses. We fix Core Web Vitals (Google's speed measures) in the theme, not with another app. We build collections on what buyers search. We add the structured data Shopify leaves out. We work direct for brands and white-label for agencies.
We fix speed where Shopify lets you. Scripts that block the page load later. Images are sized and load only when needed. Fonts and sections are trimmed in the theme itself. We never hide a problem with yet another speed app that adds its own script. We are honest about the limits too. Some of the platform is Shopify's to control, and we tell you which parts.
We weigh every installed app against what it costs. That means the scripts it adds to every page, the styles it repeats and the code it left behind. Apps that earn their place stay. Apps whose job a few lines of theme code can do get replaced. Old leftovers get removed properly. Most slow Shopify stores have an app problem that looks like a theme problem.
We treat collections as the category pages they are. Each is built around the kind of search buyers make. Each is easy to browse and linked from related pages. Real buying advice sits above the product grid. Thin collections that repeat the same products under many names get merged. That stops them weakening the rankings your store has earned.
Shopify's default structured data is a good start, but not enough. We add and look after what is missing. That covers full product data, business and page-path details, and FAQs where they help. It stays correct as themes and apps change. So Google's rich results and AI answer tools read your store correctly.
Moving to Shopify means accepting its web addresses (/products/ and /collections/ can't change). So the redirect map decides everything. Before the switch, every address that ever earned a ranking is mapped to its new home. Page titles and structured data come across too. We watch the figures until they settle. Planning ahead beats digging into problems after launch.
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We sign an NDA and you give us access to your Shopify store. Then we can measure the theme, the apps and the collections.
We measure theme weight, app costs, collections and structured data as a starting point. Then you get a priced fix list, ranked by revenue gain against effort.
You approve the order of fixes and confirm the scope, the payment and the access we need. Nothing ships before this.
The biggest fixes go live first. Scripts load later, the worst apps are removed or replaced, the first collections are rebuilt and structured data is checked.
Collection work goes on, and speed holds as new apps arrive. We report it against search visits and revenue.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
A store move done right: Al Majed for Oud, a Saudi fragrance house, moved platforms with zero data loss. Every old web address was mapped before the switch. The new platform was Magento, not Shopify, but the method is the same. With search and paid ads on one plan, revenue grew 340% in 7 months.
The wider plan above Shopify SEO, such as categories, product filters and marketplace searches, is eCommerce SEO. When the answer is building work, such as a new theme or a move to Shopify, that is Shopify development, under the same roof. Start with the free review.
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Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
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Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
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Most slow Shopify stores have an app problem that looks like a theme problem. Every finding from the store check gets one of these decisions. Anything only Shopify can change is named as such.
| What we find | What we do | Why |
|---|---|---|
| An app doing a routine job well: redirects, page titles, image descriptions in bulk | Keep it | It earns the scripts it adds. |
| An app whose job a few lines of theme code can do | Replace it with theme code | Its scripts and repeated styles load on every page, for work the theme can do itself. |
| Leftovers from apps that were removed | Remove them properly | Code an app left behind keeps slowing the store after the app is gone. |
| A speed app installed to fix the speed | Remove it and fix the cause in the theme: scripts delayed, images sized, fonts and sections trimmed | Another script hides the problem by making it worse. |
| Web address paths, some platform files and Shopify's own systems | Name it as Shopify's to control, and work on what can be fixed | /products/ and /collections/ can't change, so we tell you plainly what only Shopify controls. |
| A fix that is really engineering, such as a theme rebuilt | Hand it to our own Shopify development team, on the same plan | It goes to people who write Liquid every week, so it gets done instead of sitting in a report. |
We rank each decision by revenue gain against effort. You approve the order before work starts.
No, but it has firm rules. Its defaults are solid: clean sitemaps, canonical tags and fast hosting. Its limits are real too. You can't change its web address paths, and some platform files are locked. Its many apps also make it easy to slow a store down. Most Shopify SEO problems come from heavy themes, too many apps and poorly planned collections. All of them can be fixed.
In our experience, it is almost always apps and a heavy theme. Old apps may still add scripts to every page. Themes pile up sections, fonts and trackers. It matters twice: Core Web Vitals count a little for rankings, and speed counts a lot for sales. We fix the causes in the theme rather than adding a speed app on top.
The risk is real but manageable, and the redirect map decides it. Moving to Shopify means accepting its web addresses. So before the switch, every address that earned a link or ranking is mapped to its new /products/ or /collections/ home. Page titles, structured data and content come across. We watch them until the figures settle.
Apps are good at routine jobs, like redirects, page titles and image descriptions in bulk. We'll use one where it earns its place. But no app can rebuild your collections around what buyers search. No app can fix the theme code that slows every page, or write good buying advice. A pile of SEO apps is often part of the speed problem.
This page is about search. We make an existing Shopify store fast and easy for Google to read. We set it up to win the searches its products deserve. Shopify development is the building side: custom themes, apps, Plus work and store moves. Our Shopify specialists run it. When an SEO fix is really a coding job, it goes to people who write Liquid (Shopify's theme code) every week.
No, and no honest agency does: rankings are decided by Google. We commit to the work. Theme fixes go live, apps are checked, collections are rebuilt, structured data is correct and moves are mapped. We report it weekly against visits and revenue. Judge us on +127% search traffic growth on our published SaaS case: one project, not an average.
Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
A free Shopify SEO review: theme weight, app cost, collection architecture and schema checked, with the fix list ranked by revenue impact. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
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