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WordPress, minus
the plugin roulette.

Custom WordPress development: lean themes and plugins built by senior engineers, not forty add-ons stacked until something breaks. Secure, quick and easy for your team to edit. 2,500+ projects shipped; first working deliverable within 14 days of the NDA.

First deliverable in 14 days · You own the code

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons builds and rescues WordPress sites: custom themes, bespoke plugins, performance and security hardening, and WooCommerce. A senior pod ships your first working deliverable within 14 days of NDA: bespoke code instead of plugin stacks, hardening instead of hope, and an editing experience your team will actually use. 2,500+ projects delivered since 2004. You own every line. Direct for brands, white-label for agencies.

Fit check

Is WordPress
still the right call?

Right for you if
  • You run a content-led or marketing site, and an editorial team wants to publish without a developer in the loop
  • You want full ownership of the code, with no licensing lock-in on top
  • You've inherited a slow, plugin-heavy site: most rescues are surgery, not a rebuild
Not the right fit if
  • You're building a complex web application, not a content site
  • Nobody on your team will commit to ongoing maintenance, patching and backups
  • The site is already carrying a page builder and forty plugins, with nobody auditing what's actually needed
The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

21 yrs
Years in continuous delivery
100+
Agency partnerships
2,500+
Projects delivered
30+
Countries served
2+ yrs
Average partner retention
14 days
NDA to first deliverable
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · zero churn
Client outcome: via agency partner
Clutch — 4.8 / 5 ratingGoodFirms — 4.7 / 5 rating
Google Partner
Meta Business Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • 2,500+ projects shipped since 2004
  • 14 days from NDA to first deliverable
  • Custom code over plugin stacks
  • You own the theme and plugin code
  • Proposals in 48 hours, itemised, priced
  • White-label delivery for agencies
  • The average partnership runs past two years
In every engagement

What a WordPress build
actually includes.

01

Custom themes, not page-builder debt

A bespoke theme built around your content model: custom blocks your editors understand, and templates that load only what they use. No page-builder layer making every page heavy and every redesign a rebuild. Your team edits confidently. The markup stays clean for search engines and screen readers alike.

Every build
02

Plugins written, not just installed

Where a feature is genuinely custom, we write the plugin: properly namespaced, documented and update-safe. Not three off-the-shelf plugins bolted together in the hope their next updates agree. What remains from the plugin ecosystem is audited: maintained, necessary, and earning its script weight.

Every build
03

Performance treated as a feature

Caching strategy, image pipelines, database hygiene and script budgets, measured against Core Web Vitals on every release rather than promised in a proposal. WordPress can be genuinely quick when it isn't carrying a page builder and forty plugins. Making that true is normal engineering, not magic.

Every release
04

Security hardening and boring maintenance

Hardened authentication, least-privilege roles, staged updates, automated off-site backups and a tested restore path. WordPress's popularity makes it a target, and unpatched plugins are the front door. Maintenance retainers keep core, theme and plugins current with someone accountable when a 2 a.m. patch matters.

Ongoing
05

Rescues of sites others built

Inherited a slow, fragile site with a plugin list nobody dares touch? We audit what's actually running, replace bloat with lean code, fix what's broken and document the result. A from-scratch rebuild happens only when the audit shows it's cheaper. Most rescues are surgery, not demolition.

On rescue
First 14 days

NDA to working software,
in two weeks flat.

01
Days 1 to 2

NDA signed, site walked

We sign your NDA (or ours) and walk the site together: theme state, plugin list, hosting, what's slow or fragile today. No discovery fee, no theatre.

02
Within 48 hrs

Proposal, itemised and priced

A written scope listing exactly what ships (theme work, plugins, hardening, hosting moves) in what order and for how much. Deliverables, not day rates.

03
Week 1

Pod assembled, repo live

WordPress engineers assigned, the theme under version control in your accounts, staging stood up, and a safe deployment path proven before changes ship.

04
Day 14

First deliverable ships

Working software on staging, demoed on a call: a rebuilt template, a custom plugin, a hardened and measurably faster install. Then the build runs in fixed blocks of work, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Your build runs in a Prism workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The delivery record,
you can read without a stand-up.

What you receive in month one

Development is reported as artefacts in your own tools, not a status call. In the first month you receive the technical audit of the current codebase, the delivery plan broken into reviewed increments with acceptance criteria, and the environment map showing where code runs and who can deploy it. The weekly review in Prism lists what merged, what was reviewed, and what is blocked and by whom.

  • 01Technical audit: the current codebase, its risks, and the order of fixes
  • 02Delivery plan: increments with acceptance criteria and review owners
  • 03Environment map: development, staging and production, and who deploys
  • 04Weekly review in Prism: merged, in review, blocked, and the reason for each block
  • 05Definition of done: tests, review, accessibility and performance checks per increment

Related workThe agency backlog that stopped being a risk.Healthcare · US · A different discipline, so it is linked here rather than presented as proof of this one.

Related services

WordPress and
its neighbours.

WordPress is one answer among several. If your project is a store, a bigger web app or a platform move, these are the services next door.

A clean build deserves clean rankings.

WordPress has its own SEO failure modes (plugin-generated duplicate pages, bloated markup, crawl traps) and its own quick wins. Our WordPress SEO service works the platform's grain, and it can run on the same roadmap as the engineering.

Questions

Frequently
asked.

Yes for many projects, no for some, and an agency that only says yes isn't advising you. WordPress remains excellent for content-led sites, marketing sites and editorial teams who want to own their publishing without a developer in the loop, and its ecosystem means almost nothing is impossible. It's the wrong tool for complex web applications, and a badly built WordPress site (page builder, forty plugins, no maintenance) is worse than most alternatives. Built lean and maintained properly, it's a fast, secure workhorse. If your project fits the second category, we'll say so and point you at our web development team instead.

Yes, it's some of the most satisfying work we do. A rescue starts with an audit of what's actually running: which plugins earn their keep, what the page builder is costing, where the database and hosting are hurting. Then we operate: replace bloat with lean custom code, fix the template weight, harden security and set up real backups, keeping your content and your team's editing habits intact. We only recommend a full rebuild when the audit shows surgery would cost more, and we show you that arithmetic.

A bespoke theme, a rescue and a WooCommerce build are different projects, so we scope timelines per engagement instead of quoting one number. What's fixed is the start: an itemised proposal within 48 hours and a first working deliverable on staging within 14 days of the NDA. A focused custom theme lands in weeks. Larger builds with migrations and integrations take longer, and if a date is at risk you hear it early, with options.

You do, from day one. The theme and any custom plugins are yours outright: IP assignment is in the contract, and the repository lives in your accounts. WordPress's GPL ecosystem means there's no licensing lock-in on top. Documentation and credentials are handed over as we go, so any competent WordPress team could take over tomorrow. No proprietary frameworks, no ransom at handover.

Every release ships through a QA gate (automated checks in CI plus manual passes across browsers and devices) and nothing goes to production without a staged test first. After launch, maintenance retainers apply the same discipline to updates: core, theme and plugin updates tested on staging, backed by automated off-site backups and a restore path we've actually rehearsed. Updates applied blind are how WordPress sites break. Ours aren't applied blind.

Yes, WordPress is one of the most common services agencies hand us, precisely because it's high-volume work their senior developers don't want. Your tools, your client calls, our engineers behind the scenes. NDA-backed, with a clause signed at the start that we never approach your clients, during the engagement or after it. The published agency case linked on this page was not a WordPress build; it is there because it shows that model working under pressure.

Get WordPress that
behaves itself.

Tell us what the site should do, or what it keeps doing wrong. Itemised proposal in 48 hours, first working deliverable within 14 days of the NDA, and the estimate is yours to keep either way.

48-hour proposals · NDA standard · You own the code

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