Google Ads services
that earn their budget.

Usually both, set up so you can see what each adds. PMax reaches places Search can't. But it reports only in totals, and can quietly take credit for brand searches that would have bought anyway. So we exclude your brand and block bad searches. We also run Search alongside it as a visible test: if PMax beats it, it keeps its budget.

It depends, so test it rather than saying yes by default. Brand clicks are the cheapest. Many glowing ad reports are mostly brand visitors who would have come free through your normal listing. Good reasons to bid are rivals bidding on your name, people comparing options and control of your message. We always report brand and non-brand apart.

By cleaning search terms every week. We read the search-term report and move searches that sell into tightly themed ad groups, with matching ads and landing pages. We test near misses on purpose and block irrelevant searches across the account. Broad match with smart bidding can work in a well-tracked account, but it needs watching. It is not a plan in itself.

Accurately enough, if the setup is done properly, which is why it comes first. We set up tags that respect consent, plus enhanced and server-side tracking where it fits. We import offline or CRM sales so Google aims for revenue. Consent rules mean Google estimates some sales. So we check tracking against your real sales and label estimates as estimates.

No: ad prices, competitors, seasons and demand are outside anyone's control. We commit to the work. We check tracking, clean search terms weekly, test PMax against Search and report against revenue. Google bills media spend to you directly, never as part of our fee, and ad accounts stay in your name.

Yes. We run Google Ads under partner agencies' brands, under an NDA. You keep your report templates and client calls, and our specialists do the work. Client ad accounts stay in the client's name. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends. We've served 500+ agencies.

Check whose name the ad account is in, and whether Google bills media spend to you directly. Ask how they handle the search-term report each week, what they compare Performance Max with, and whether tracking is checked against real sales before budget goes up. Judge an agency on what it commits to in writing, not on promised returns. Vague answers usually mean a vague account. A free campaign review shows how we would handle yours.