Our link building gives publishers a real reason to link to you. We create data studies worth quoting and stories worth covering, and pitch them to named journalists. Every link is earned through content and digital PR, never bought, and every source is recorded.
Free authority and backlink-risk review · No farms, no networks, ever
Brands our teams have delivered for
PixelCrayons builds links through digital PR, data studies and editorial outreach, never through farms, networks or paid placements. Each campaign starts with something publishers want to quote. We pitch it to the outlets your buyers read. Then we report every link with the story that earned it. We work direct for brands and white-label for agencies.
We build data studies, new research and expert comment from your market's real questions. Pitching with nothing to offer is just asking strangers for favours. The content earns the link. The pitch only delivers it.
We research and pitch named journalists and desks that already cover your subject. Each pitch fits the story they're working on. We never send mass emails to a bought list. You get fewer emails, more coverage and no damage to your name.
We pitch quick comment, expert quotes and data while a story is live. When your market makes headlines, your team should be the source publishers call. And your site should be the one they link to.
We point earned links at the pages that bring in revenue. The link words read naturally, and links inside your site pass the strength on. A great link to the wrong page is a press cutting, not an SEO result.
We report every link with the type of outlet, the page it points to and the story that earned it. Our reports are never padded with junk directory links or numbers you can't check.
We sign an NDA. Then we talk through your market, the competitors who outrank you and the pages that bring in revenue.
We audit the links pointing to your site, for strength and for risk. Then the proposal sets out the content, the story angles and the target pages, itemised and priced. It arrives on a date we confirm.
You approve the plan and confirm scope, payment and access. No email is sent before this.
The first data study or story goes live and pitching begins. We track each pitch.
Links come in, and each campaign makes the next pitch easier. Each month, we report the story that earned each link.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your search programme runs in a workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
Real projects for real clients, with results we can show.
We built this site's standing from nothing. It had content worth quoting, a sound technical base and AI search work from day one. Organic traffic rose +127% in five months, and AI Overviews cited the site on buying searches. This case covers strength earned through content, not a link campaign. We report our link campaigns link by link.
Links build your site's strength fastest when your content and technical health help too. The same senior team runs every service below.
Links lift rankings fastest when your site's health and content help too. Our full service runs all three on one plan, with AI search work built in.
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Each one says where it applies and links to its full terms.
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Our contract covers the work, not a link count: content built, pitches sent and links reported. That rule decides how we answer each of these requests.
| The request | What we do | Why |
|---|---|---|
| A fixed number of links a month | We say no to the quota and commit to content built, pitches sent and links reported | A quota is how an invoice fills up with directory and forum links. Coverage arrives in batches, then a quiet month while we build the next piece. |
| Placements from a network or a guest post marketplace | We say no. Links earned, never bought, is our commitment in writing | No editor chose a link anyone with a card can buy. And recovering from a penalty costs more than years of earned links bring in. |
| Outreach with nothing new to pitch | We build something worth quoting first: a data study, new research or expert comment | Pitching with nothing to offer is asking strangers for favours. The content earns the link. The pitch only delivers it. |
| Coverage while your market is in the news | Quick comment and expert quotes, pitched while the story is live | Your team becomes the source publishers call, and your site the one they link to. |
| Any link, pointed at any page | A plan for link words and target pages, so earned links land on the pages that bring in revenue | A great link to the wrong page is a press cutting, not an SEO result. |
| A trial before a monthly programme | A short pitching sprint: a check of your current links, one piece of content, one round of pitches and a link report | You see how earned coverage runs before committing to a monthly programme. |
We report every link with its type of outlet, its target page and the story that earned it.
No. Not from link farms, private networks or guest post marketplaces. Bought links are the surest way to turn an SEO budget into a Google penalty. Recovering costs more than years of earned links bring in. We put it in writing. Links are earned through content and digital PR, never bought, with every link source recorded and reported.
There's no fixed number, because press coverage doesn't arrive in equal monthly amounts. A strong data study can earn a batch of links. Then a quiet month follows while we build the next one. The contract covers the work, not a quota: content built, pitches sent, and links reported with the story that earned each one.
We price campaigns by how hard your market is, not as link packages. A regulated finance market and local home services are different jobs. Every proposal itemises the content, the pitching and the reports. Once we have a complete brief, we confirm when your proposal arrives. The initial authority audit is free, as part of our website review.
Yes, arguably more. Normal rankings still depend on links from trusted sites. ChatGPT, Perplexity and Google's AI Overviews tend to quote sources that trusted publications already mention. A link in a respected trade publication tells those tools your brand is worth quoting. That's why link building runs alongside our AI search work in every full SEO service.
Yes. We deliver link building under partner agencies' brands, like the rest of our SEO. You keep your templates and client calls. Our team does the pitching, under an NDA. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. This is written into the agreement.
Priced as a monthly digital PR programme or a single outreach sprint, never as a set number of links. The contract lists the content we create and the pitches we send. A link target is how invoices fill up with low-value directory links.
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
Start with the free SEO review: it includes a full authority and backlink-risk review. Keep it whether or not we ever work together.
Reply within four business hours (typical) · No retainer required · NDA standard
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