eCommerce platform development · United Kingdom
Select Specs:
an eyewear store built for prescriptions, not just products.
Select Specs is a UK online retailer of prescription glasses, sunglasses and contact lenses. We built its eCommerce platform and supported its development and ongoing improvements: product and catalogue functionality, prescription and lens selection, integrations and technical fixes.
Eyewear · eCommerce · www.selectspecs.com
Select Specs
Eyewear · eCommerce
Select Specs is a family-run UK optician selling prescription glasses, sunglasses and contact lenses online, with its own laboratory and a high street store in Westgate-on-Sea, Kent.
A pair of glasses is bought with a prescription and a choice of lenses as well as a frame, so the store has to handle far more than a basket of products. We built the original platform; others may have worked on the store since, so this page describes only the work the client names.
What had to change
- 01A large catalogue of frames by collection, shape and brand had to be easy to browse.
- 02Every pair of glasses needed a prescription and a choice of lenses before checkout.
- 03The platform had to connect to the services behind it.
- 04The customer experience had to keep running smoothly while the store kept changing.
The solution
The eCommerce platform
We built Select Specs' eCommerce platform, then supported both its development and its ongoing improvements.
Product and catalogue functionality
Work on how frames are listed, grouped and presented across the catalogue, from collections to individual products.
Prescription and lens selection
Work on the steps where a customer adds a prescription and chooses lenses for the frame, the part of the order that makes glasses different from any other product.
Integrations and technical fixes
Integrations between the store and the services it relies on, and the technical fixes that keep the customer experience running smoothly.
The moments
we engineered
Pieces of the brief, caught mid-use on the live site.
Lens choice, explained
Every pair is a frame and a lens choice. The lens guide sets out the lenses a customer chooses between when they add a prescription.
What we built,
where it lives
Each point is a feature from the brief, on the real screen. Hover a point or a note to match them.
Product and catalogue functionality
- 1FiltersPrice, collection and size filters above the catalogue.
- 2Collections and shapesFrames grouped by collection and shape, from Next Day Express to Semi-Rimless.
At four times
screen resolution
The craft is in the small things: spacing, type, the weight of a button.
The choices behind every pair
Single vision, varifocal, sun and light-adaptive lenses, each with its own guide.
The same site,
in the hand
The catalogue and the lens guide on a phone, from the Internet Archive's copies.
Screens from the Internet Archive's copies of selectspecs.com (latest 7 October 2026); the live site does not allow automated capture. The client may have changed the site since.
Technology
- eCommerce platform development
- Product and catalogue functionality
- Prescription and lens selection
- Integrations
- Ongoing technical support
The results
An eCommerce platform built for prescription eyewear
Product and catalogue functionality developed and improved
Prescription and lens selection supported in the order
Integrations and technical fixes that, in the client's words, kept the customer experience running smoothly
What other teams can take from this
Prescription retail is configuration
A pair of glasses is a frame, a prescription and a lens choice. The platform has to treat all three as one order.
Improvement never stops
A store that sells online for years needs a team for the next fix, not just the launch.
Integrations are part of the experience
Customers never see them, but they notice the moment one fails.
Why PixelCrayons
- eCommerce platform development and ongoing improvement from one team.
- Experience with configurable products, where an order is more than an item.
- Support that covers integrations and fixes as well as new features.
PixelCrayons has supported us across both development and ongoing improvements to our e-commerce platform. From product and catalogue functionality to prescription and lens selection, integrations and technical fixes, the team has helped keep the customer experience running smoothly.
The services behind this result
Platform builds and continuing improvement are our own commerce team's work.
Practitioner notes
on this work.
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