Skip to content
For Agencies Talk to Us
Marketing
SEOAI Search (AEO / GEO)Content MarketingGoogle & Meta AdsEmail & KlaviyoConversion Rate OptimisationPerformance Marketing
eCommerce & Web
eCommerce DevelopmentShopifyWooCommerceMagentoHeadless CommerceWeb DevelopmentPlatform Migration
Design
Website DesignUI/UX DesignBrand IdentityDesign to Code
AI & Automation
AI AutomationAI AgentsAI ChatbotsAI Knowledge / RAGAI Personalisation
Dedicated teams
Hire a dedicated team
Grow
Grow eCommerce revenueSEO, paid, CRO and lifecycle for storesGrow SaaS signups and retentionActivation, onboarding and expansionGet found and chosen onlineSite, search and brand, rebuilt in phasesGrow across locationsOne local SEO standard, every location
Fix
Rescue a stalled projectNo-blame audit: finish, stabilise or rebuildRepair your reputationOwn the results for your own name
Scale
Replace multiple digital vendorsOne marketing, engineering, design and AI teamExtend your teamNamed specialists inside your workflowHire a dedicated teamA named senior team at one monthly rate
Agencies
Expand your agency's servicesAdd capabilities without hiringAdd delivery capacityA team behind your brand for the overflow
Industries
eCommerce & D2CSaaS & SoftwareHealthcareReal Estate & ConstructionEducationAll industries
Built for your business
Funded StartupsMulti-Location Businesses
How we work
Our processBrief, proposal, sign-off, then the workOur commitmentsWhat we put in writing
The platform
PrismYour client workspace for requests, approvals and reviewsBondThe CRM we use when we run your pipelinePlatform overview
Pricing
Fixed-scope projectGrowth retainerDedicated teamSee the rate cardPricing estimator
Proof
Case studiesTestimonialsHow we workWhy PixelCrayonsTrust and commitmentsAll case studies
Company
AboutCareersContactFor businesses
Resources
Free website reviewDownloadsToolsRankingsGuides and comparisonsBlog
Get a Free Website Review →For Agencies Talk to Us
WooCommerce

WooCommerce stores built
on lean, custom code.

WooCommerce development done properly. We write custom code where the store needs it and check every plugin you keep. Engineers who work in WordPress every week set up your checkout, payments and shipping.

Get a ProposalGet a Free Website Review

Reply within four business hours (typical) · Clear IP & Ownership Terms

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons builds, extends and rescues WooCommerce stores: custom extensions, payment and shipping integrations, and performance work. A senior team writes custom extension code instead of stacking plugins. We build a checkout that doesn't lose orders. And we tell you straight when WooCommerce isn't the right platform. We work directly for brands, and white-label (under your brand) for agencies.

  1. Your store and content in one placeThe store and the content in one system, with the catalogue built as structured data.
  2. Custom extensions instead of plugin stacksCustom features written as one extension that survives updates, and every other plugin checked.
  3. Payments, shipping and tax, wired and testedGateways, live carrier rates and tax rules, with every failure state handled before launch.
Fit check

Is WooCommerce
right for you?

Right for you if
  • Content and commerce belong together, and your team already works in WordPress
  • You want to own the whole setup outright, with no per-order platform fee
  • The true total of hosting, patching and plugin upkeep works out less than a managed platform's fees
Not the right fit if
  • Nobody on your side wants to think about hosting, patching or plugin upkeep
  • Your catalogue is large-scale B2B with complex pricing (Magento usually fits better)
  • You'd rather stop running servers entirely (a managed platform does that for a fee)
  • 4,500+ projects delivered since 2004
  • Extensions written, not stacked
  • Migrations mapped before anything moves
  • Clear IP & Ownership Terms
  • Reply within four business hours (typical)
  • White-label delivery for agencies
In every engagement

What a WooCommerce build
actually includes.

01

Your store and content in one place

WooCommerce's real advantage is that the store and the content live in one system. The same team edits product pages, buying guides and the blog in the same admin. We build the catalogue as well-structured data with clean templates. That way the store gets the benefits of WordPress instead of fighting it. Our WordPress development team uses the same engineering standards on every build.

Every build
02

Custom extensions instead of plugin stacks

We've learned from WordPress rescues that plugins don't fix a badly built site, and stores are no different. Your store may need custom features, such as pricing rules, checkout fields or product builders. We write those as one clean extension that won't break when WordPress updates. We don't chain three plugins together and hope their next updates agree. We check every plugin left. Each must be maintained, needed and worth the code it adds to every page a buyer sees.

Every build
03

Payments, shipping and tax, wired and tested

We set up the payment methods your customers use and live shipping rates from your carriers. Tax rules are set up to stand up to an audit. We handle every failure before launch, so your first customer doesn't find it. That includes declined cards, address mismatches and two buyers chasing the last item in stock. Order data flows on to fulfilment, accounting and email. Your team stops typing it in twice, and your reports agree.

Before launch
04

Speed built into the checkout

A cart page can't be cached like a simple info page, so speed has to be built in. We use object caching and keep the database clean as orders pile up. We limit scripts on each template and choose hosting that suits a store. We measure Core Web Vitals (Google's speed scores) on every release, and a release that fails them doesn't go live. If your store is already slow, our Performance service fixes it as a separate project.

Every release
05

Honest advice on staying or leaving

Sometimes the right plan for a WooCommerce store is to leave WooCommerce. If so, we'll show you the numbers. Hosting, patching and plugin upkeep may cost more than a managed platform's fees. Or the store may have outgrown WordPress. Then we map every product, order and ranking page before anything switches. That's our Migrations service, and it works in both directions.

When it's right
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Clutch rating 4.9 / 5, checked 15 September 2026Read our GoodFirms reviews
Google Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
How it starts

From NDA to working software,
step by step.

01
Start

Brief and a call

We sign an NDA and go through the store with you. We look at the theme, plugins, payment setup, hosting and where you're losing orders today. There's no charge for this stage.

02
Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It lists what ships (extensions, integrations, performance work, migration plan), in what order and for how much.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The team starts

We assign WooCommerce engineers. They set up version control for the theme and extensions in your accounts. They also set up a test site and a safe way to release changes.

05
On the date in your proposal

First deliverable

We show you working software on the test site, on a call. It might be a rebuilt checkout, a custom extension or a faster catalogue. The build then runs in fixed blocks, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your build runs in a workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement
  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The store readiness checklist,
before launch day.

What you receive in month one

A commerce build is reported against a launch checklist agreed before the build starts. In the first month you receive the catalogue and data audit with every field mapped, the integration map covering payments, shipping, tax and stock, and the checkout test plan with the orders that must complete before go-live. The weekly review in Prism tracks the checklist, not the mood in the room.

  • 01Catalogue and data audit: products, variants, customers and orders, field by field
  • 02Integration map: payments, shipping, tax, stock and email, with owners
  • 03Checkout test plan: the orders, payment types and edge cases that must pass
  • 04Performance budget: page weight and response targets for key templates
  • 05Launch checklist: what must be true on the day, and who signs each line

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud's Saudi store in Arabic on desktop: a campaign banner for the Serious perfume, with the brand's Arabic and English wordmark in the header
Al Majed for Oud’s site, Internet Archive copy, 1 April 2026
A real migration, the other direction

A store that moved
off WooCommerce.

FleaSolve's homepage: a kitten and a puppy beside the headline 'Vet Strength Spot-On Flea & Tick Treatments for Cats and Dogs'
Pet Care · United Kingdom
Shopify migration · Our own commerce team

FleaSolve: moving a vet-grade brand off WooCommerce, onto Shopify.

A UK maker of vet-grade flea and tick treatment for pets needed its own shop to sell as well as its marketplace listings. It describes itself as the only UK producer. We moved its store from WooCommerce to a Shopify 2.0 build designed to earn trust.

Read the full case study

PixelCrayons helped us take our direct-to-consumer presence to the next level with a new Shopify store. The team focused on creating a professional shopping experience that builds trust, makes our products easy to explore and gives us a stronger foundation for our online growth.

Jason Faulkner, CEO, Naqua (FleaSolve)Naqua (FleaSolve)
Related services

WooCommerce and
the other options.

WooCommerce is one way to sell online. If you're asking which platform to use, how to move or how to speed up, these related services can help.

01WordPress DevelopmentThe base under every WooCommerce store: lean custom themes and plugins.02eCommerce DevelopmentStore builds on any platform: Shopify, WooCommerce, Magento or headless.03ShopifyA managed platform, and sometimes what we recommend over WooCommerce.04MigrationsPlatform moves in either direction, with zero data loss and mapped redirects.05PerformanceSpeed fixes for stores that got slow one plugin at a time.06Shopify vs WooCommerceThe platform decision side by side, including when neither is the right answer.

A WordPress store has WordPress SEO problems.

Plugins create duplicate pages, Google can crawl cart pages and product variants are often thin. WooCommerce has WordPress's SEO problems plus some of its own. Our WordPress SEO and eCommerce SEO services fix exactly these, on the same plan as the build.

WordPress SEOeCommerce SEOAll development
Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

30-Day Corrective Maintenance

Applicable development work includes 30 days of corrective maintenance after production launch.

Development engagements, including partner (agency) development engagements and AI implementations; not marketing services or retainers.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

The rescue audit

What we check on a slow
or fragile WooCommerce store.

Struggling WooCommerce stores tend to share four problems. They have a heavy theme, a plugin for every feature, basic hosting and a neglected database. A rescue starts by checking what is actually running. Then we fix it. These are the checks, in the order we make them.

  1. 01What is actually runningWe go through the theme, the plugins, the payment setup and the hosting with you on the first call.
  2. 02Every plugin, one by oneEach one must be maintained, needed and worth the code it adds to every page a buyer sees. Any plugin that fails is removed or replaced.
  3. 03Plugin stacks doing custom workPricing rules, checkout fields and product builders made from chained plugins become one clean extension that survives updates.
  4. 04Speed around the cartA cart page can't be cached like a simple info page. So we check the caching setup, object caching and how clean the database is. We also check the scripts on each template, and whether the hosting suits a store.
  5. 05The checkout's failure statesWe handle declined cards, address mismatches and two buyers chasing the last item, before a customer finds them. Order data flows on to fulfilment, accounting and email.
  6. 06Fix or rebuildWe only suggest starting over when the audit shows fixing would cost more. We show you the numbers.

The audit can also conclude that leaving WooCommerce is right. If so, we map every product, order and ranking page before anything switches.

Questions

Frequently
asked.

It's right when your content and store belong together and you want to own it all, with no per-order fees. It's wrong if nobody wants to look after hosting, patching and plugins. A managed platform like Shopify does that for a monthly fee. Large B2B catalogues with complex pricing usually suit Magento. We build on all of them.

Usually, yes, without a rebuild. Most struggling stores have a heavy theme, a plugin for every feature, basic hosting and a neglected database. We check what's running and replace plugin stacks with lean extension code. We limit scripts on each template, fix caching around the cart and move you to hosting that fits. We only suggest starting over when fixing would cost more.

Sometimes, and a WooCommerce agency should be able to say so. Moving makes sense if hosting, upkeep and developer time cost more than a managed platform's fees. It also makes sense if your team wants to stop running servers. If you move, we map every product, customer, order and ranking page before anything switches. Our Migrations service does this in either direction.

It depends on the project. A checkout rebuild, a full store build and a rescue are each scoped on their own. Once we have a complete brief, we confirm when your proposal arrives. A single extension or integration takes weeks. A full store with a migration and ERP connections takes months. If a date is at risk, we tell you early.

Your materials, data and accounts remain yours, and agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment. Third-party software and assets keep their licences, and WooCommerce and WordPress are open source under the GPL. We don't withhold customer-owned data or accounts over a payment dispute, and documentation and credentials are handed over as we go.

Yes. WordPress stores are some of the most common work agencies hand us. You keep the project tools and client calls, and our engineers work behind the scenes. It's covered by an NDA. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and that's written into the agreement.

The range

What it costs,
at the direct rate.

A fixed quote for the store and for each extension or connection it needs. Then a monthly retainer for the updates and plugin upkeep a WordPress store always needs.

  • ProjectStore build$2,200–$12.5Kfixed quote, one-time
  • ProjectCustom extension or integration$1,250–$7,500fixed quote, one-time
  • RetainerMonthly retainer$375–$2,500per month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

PricingSee indicative pricing for this serviceDirect and wholesale, in ₹ and $ →

Get a store that sells,
on a stack you own.

Tell us where the store is stuck: checkout, plugins, speed, or the platform question itself. Once we have a complete brief, we confirm when your itemised proposal arrives, and the estimate is yours to keep either way.

Get a ProposalGet a Free Website Review

Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated