SEO plugins don't rank sites; architecture, performance and content do. We run WordPress SEO at the level plugins can't reach: taxonomy structure, template weight, crawl hygiene and schema, measured against traffic and revenue.
PixelCrayons' WordPress SEO service optimises the platform itself: content architecture, performance, plugin hygiene, structured data and WooCommerce, not plugin checkboxes. An SEO plugin is a steering wheel, not an engine: it exposes settings, it doesn't create rankings. We fix what actually moves WordPress sites: taxonomy structure, template speed, index bloat, schema, and report weekly against traffic and revenue. Our published organic figure: +127% growth on one SaaS case, written up in full. Direct for brands, white-label for agencies.
We audit what your SEO and utility plugins actually generate: duplicate archive pages, competing sitemaps, conflicting canonical tags (two answers to which URL Google should index), redirect chains nobody remembers installing. The plugins that earn their keep stay, configured once and properly; the rest are retired. What no audit will ever claim is that a plugin setting is a strategy: that is the point of this page.
First
02
Performance at template level
Core Web Vitals (Google's page speed and stability scores) problems on WordPress usually live in the theme: page-builder scripts, render-blocking assets, unoptimised image pipelines, not in a caching plugin's settings screen. We measure, then fix at the template layer, and where the fix is genuinely engineering rather than optimisation we say so and scope it separately with a written estimate.
Monthly
03
Content architecture WordPress rewards
Categories, tags and custom taxonomies are an information architecture: most WordPress sites treat them as an afterthought and leak authority through thin archives. We rebuild the structure around real search demand: which taxonomies deserve to be indexed, how internal links flow from posts to money pages, and which templates carry which target queries.
Per calendar
04
Structured data beyond plugin defaults
Out-of-the-box plugin schema stops at the basics. We extend it: organisation, product, FAQ and article markup wired to your actual entities. That way classic Google and answer engines like ChatGPT and Perplexity can parse who you are and what each page answers. The AI-search layer every engagement here includes, applied to WordPress's template system.
Included
05
WooCommerce search, handled at the catalogue
WooCommerce adds commerce-specific failure modes: faceted URLs multiplying into crawl traps, thin variant pages, category pages that outrank nothing. We optimise the catalogue structure and product schema, and coordinate with WooCommerce engineering where the fix belongs in code: one roadmap rather than two suppliers pointing at each other.
On WooCommerce
30
First 30 days
Crawl to cleanup, in ranked order.
01
Days 1 to 2
Crawl & baseline
Full crawl of the install: plugin-generated URLs, archive bloat, template speed, schema state. Every metric we'll be judged against, baselined.
02
Week 1
Fix list, ranked
A prioritised WordPress-specific roadmap: cleanup, architecture, content, ranked by revenue impact versus effort. You approve before anything ships.
03
Weeks 2 to 4
Cleanup shipped
Index bloat resolved, canonicals corrected, schema deployed, the worst template weight fixed: movement visible in Search Console, not just a slide.
04
Month 2+
Publish & compound
The monthly cycle begins: content against the taxonomy map, links earned, performance held. WordPress rewards structure that's maintained, not installed.
Inside Prism
Your engagement, week to week, in one workspace.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
What you hold by the end of month one, before any ranking moves.
What you receive in month one
Search proof arrives as documents, not adjectives. In the first month you receive the crawl audit with every issue ranked by pages affected, the keyword map tied to URLs you already own, and the measurement plan that names which organic sessions and which revenue line we report against. The weekly review in Prism is a fixed set of line items you can hand to your finance lead.
01Crawl audit: issues ranked by pages affected, with the fix owner named
02Keyword-to-URL map: every target term assigned to one page
03Measurement plan: the analytics views and revenue line we report against
04Weekly review in Prism: pages shipped, fixes deployed, organic sessions by page group
05Go/no-go checklist for the first content release
SEO for WordPress is the platform lens. If your constraint is technical depth, a storefront or a city map-pack, one of these is the closer fit, all run by the same senior SEO team.
When an audit shows the theme or plugin stack itself is the ceiling, optimisation stops being the answer. Our WordPress development team rebuilds themes lean and writes plugins properly, and WooCommerce builds get the same treatment, on the same roadmap as the SEO.
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
No. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
No, and any agency implying otherwise is selling you configuration as strategy. SEO plugins are useful administration tools: they expose titles, canonicals and sitemaps so you don't need code access to manage them. But they can't restructure your taxonomies, lighten your templates, earn links or write content worth ranking. Every WordPress site we audit already has an SEO plugin installed; the gap is always in architecture, performance and content, which is exactly where this service works.
For the audit, no: a crawl and read-only analytics access are enough to build the ranked fix list. For implementation, it depends on the fix: content and configuration changes need editor-level access, while template weight, schema extensions and taxonomy rebuilds need staging and version control. We work inside your existing setup and your developers' workflow where you have one. Where you don't, we supply the engineering ourselves, scoped and priced separately, never smuggled into a retainer.
Yes, with an honest caveat: page builders impose a performance ceiling, and we'll show you exactly where it sits on your site before you spend anything. Plenty of builder-based sites have headroom in architecture, content and schema: we work that first, because it's the best return. If the audit shows the builder itself is what's holding Core Web Vitals down, we'll say so, with the arithmetic, and you can decide whether a rebuild is worth it. We don't recommend rebuilds to sites that only need optimisation.
No. Google decides rankings on WordPress the same as anywhere else, and no agency controls Google, however it's marketed. What goes in writing is the work: the audit delivered, the cleanup shipped, content published against an agreed map, links earned, reported weekly. The record we ask to be judged on is the published SaaS case, written up in full, not a promise about your specific keyword.
Different job, same platform. This page is about ranking a WordPress site: search strategy, content architecture, cleanup, schema and reporting. The WordPress development service is about building and rescuing the software itself: custom themes, bespoke plugins, security hardening. They share a boundary at the template layer, which is precisely why both live under one roof: when an SEO fix turns out to be an engineering fix, it moves to the right team on the same roadmap instead of dying in a handover between suppliers.
Yes: WordPress SEO is one of the most commonly white-labelled services on our bench, because most agency client rosters are full of WordPress sites and short of WordPress-literate SEO capacity. Your reporting templates, your client calls, our delivery, NDA-backed. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Free WordPress-specific SEO review: plugin-generated bloat, template weight, taxonomy leaks and the fix list ranked by revenue impact, yours to keep either way.
