Search proof arrives as documents, not adjectives. In the first month you receive the crawl audit with every issue ranked by pages affected, the keyword map tied to URLs you already own, and the measurement plan that names which organic sessions and which revenue line we report against. The weekly review in Prism is a fixed set of line items you can hand to your finance lead.
- 01Crawl audit: issues ranked by pages affected, with the fix owner named
- 02Keyword-to-URL map: every target term assigned to one page
- 03Measurement plan: the analytics views and revenue line we report against
- 04Weekly review in Prism: pages shipped, fixes deployed, organic sessions by page group
- 05Go/no-go checklist for the first content release
















