Content is reported as a pipeline you can inspect, not a word count. In the first month you receive the topic map with each cluster tied to a commercial page, the brief template every piece is written from, and the editorial calendar with owners and dates. The weekly review in Prism lists briefs approved, drafts in review, pieces published and the pages each one links to.
- 01Topic map: clusters tied to the commercial pages they support
- 02Brief template: query, angle, sources, internal links, success check
- 03Editorial calendar: owners, review dates, publish dates
- 04Weekly review in Prism: briefed, drafted, published, and where each piece links
- 05Style sheet: the terms, claims and tone your brand allows
















