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The last team you’ll need to vet.

White-label content marketing
your brand on every published piece.

Topical maps, briefed pieces and writing that draws on your client's real expertise, produced by our senior editorial team and presented as your agency's work. Your templates, your client calls, your margin. NDA-backed, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
In one answer

PixelCrayons delivers content marketing under partner agencies' brands: topical maps, briefed pieces, subject-matter-expert (SME) sourced writing and editing on the topics your clients need to own. Your agency owns the client relationship and the retail price; we deliver behind your logo at wholesale rates, with briefs and reporting in your templates your client call can lean on. NDA at signature, and client-protection terms agreed before work begins: we do not approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. We have served 500+ agencies since 2004; this is one of the disciplines agencies resell.

The operating record

Judge the record,
not the adjectives.

Outcomes tied to real engagements, not averages.

2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
Client outcome: eCommerce
+127%
Organic traffic · 5 months
Client outcome: SaaS
85%
Faster delivery · backlog cleared
Client outcome: via agency partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
What your agency resells

The editorial machine,
sold as yours.

01

Topical maps & editorial strategy

The full range of questions your client's buyers ask, clustered into topics worth owning and sequenced by commercial value, before a single word is drafted. Your agency sells the strategy call; we build the map underneath it, in your templates.

First 30 days
02

SME-sourced writing, not AI-pattern filler

Every piece draws on your client's own team (a founder, an engineer, a clinician, whoever actually knows the answer) interviewed and worked into copy that reads like real expertise, because it is. Generic pattern-matched drafting is precisely what this replaces.

Per calendar
03

Editing for expertise and accuracy

A senior editor checks every claim against its source before anything ships: the unglamorous work that decides whether a piece holds up under a prospect's own scrutiny. When your name is on the byline, the accuracy underneath it has to be defensible.

Every piece
04

Distribution-aware production

Pieces are briefed with where they'll travel already decided (the blog, a newsletter, a sales deck, a LinkedIn post from your client's founder) so nothing ships as an orphan post waiting for an audience that was never planned for.

Per calendar
05

Reporting your client call can lean on

A monthly write-up from the review in Prism, in your templates with your logo, tying pieces to rankings, sessions and enquiries (including where AI engines cite them) written so you can forward it unedited or present it live.

Monthly
The build-or-buy decision

Four ways to add content,
side by side.

Reliability, brand safety, scalability, governance and the costs that don't show up in the quote: the five things that actually decide it when your byline is on the piece.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until deadline week: research depth is the first thing to slip when they're juggling five clientsStrong once ramped; a single point of failure on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named pod with a second specialist briefed from day one; a named lead and a weekly written report on every engagement
Brand safetyYour client one contributor bio away from knowingSafe: it's genuinely in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne writer's calendar is the ceiling on how many pieces ship a monthA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathEditorial sign-off on every claim, sources on file, escalation path: auditable
Hidden costsYour hours re-briefing and fact-checking every draftSalary through quiet quarters; tools and training on topRework when the first draft misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Bench first, briefs later

On file today,
delivering when you win.

01
Today

Intro call

Thirty minutes on your clients, your margins and where content fits your offer. No pitch deck, no obligation to bring a project.

02
This week

NDA + rate card on file

The capability pack and wholesale content rate card arrive; we sign your NDA. From here you quote content work in any pitch, months before there's a client. Partner rates are published on agencies.pixelcrayons.com if you want the number first.

03
When a client signs

First branded piece

The content audit and topical map land in your templates within days, followed by the first piece. Once we have a complete brief, we confirm the date you will receive your proposal against the rate card.

04
As you grow

The editorial pod scales

One client becomes a portfolio; overflow becomes a retainer. The same pod stays on your accounts.

Inside Prism

Your engagements, week to week,
in Prism as well.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The editorial system,
on paper before the first draft.

What you receive in month one

Content is reported as a pipeline you can inspect, not a word count. In the first month you receive the topic map with each cluster tied to a commercial page, the brief template every piece is written from, and the editorial calendar with owners and dates. The weekly review in Prism lists briefs approved, drafts in review, pieces published and the pages each one links to.

  • 01Topic map: clusters tied to the commercial pages they support
  • 02Brief template: query, angle, sources, internal links, success check
  • 03Editorial calendar: owners, review dates, publish dates
  • 04Weekly review in Prism: briefed, drafted, published, and where each piece links
  • 05Style sheet: the terms, claims and tone your brand allows

Related workB2B SaaS: the topical map that earned the citation.SaaS · UK · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

The partnership, the discipline, the lane.

The wholesale band for content is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; content as brands buy it direct has its own page. Neighbouring white-label lanes are linked too.

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

Questions buyers ask before they commit

Will my clients find out that you did the work?

We deliver under your agency's brand and respect your client relationships. Confidentiality and client-protection terms are agreed before work begins, and we do not publish named case studies about your clients. We use your agency's own name, logo or testimonial only with your prior approval.

Will you go around us to my client?

We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If one of your clients contacts us directly, we tell you and resolve the enquiry through you.

How will we know what you are doing?

Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.

What if we want to stop?

Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. The first fortnight typically prioritises the content audit and topical map: the foundation every piece of white-label SEO content sits on.

Two layers, one of which happens once. Partner onboarding: intro call, your NDA signed, rate card and capability pack on file, a named contact assigned. Per-client onboarding when a brief lands: you introduce the account in your own words, we audit what's already published, map the topics worth owning, and agree the calendar before anything is drafted, presented in your templates for your client's approval.

Every piece is briefed first (target query, the answer it has to give, who we're interviewing on your client's side, sources to draw on) and you approve the brief before drafting starts. A senior editor checks the draft for accuracy and expertise, then it comes to you in your templates for final sign-off before it ships. Nothing publishes without your review flow, and your client only ever sees your approval on it.

A senior editorial team that does content writing for agencies, not a rotating freelancer pool. Where a piece needs your client's own expertise (a founder's product decisions, an engineer's implementation detail, a clinician's clinical judgment) we run a short interview through you or directly with a contact your client nominates, and write from what we hear rather than guessing at it. That's the difference between a piece that reads like real expertise and one that reads like every other AI-pattern draft in the SERP.

Your client, always. Your client's materials, data and accounts remain theirs, with your agency as the administrator. Rights in every piece, brief, topical map and internal-link plan, their licences and the handover are agreed before work starts. If either of us ever exits the picture, nothing is held hostage: the library keeps compounding and a proper handover documents how the map was built. Leaving being easy is what makes staying meaningful.

Yes, and it often produces the best result. Some partners keep voice or final sign-off in-house and buy the research, briefing and drafting; others hand us the whole discipline. The split is agreed per client in the scope, and our deliverables are structured so an in-house editor can revise them without asking us how.

That's your call, not ours. Some partners describe us as their content team; others say nothing about who's behind a byline. Either works, because our name appears on no piece, brief or topical map your client ever sees. What's contractual from our side is fixed: we do not approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement. If your client ever contacts us directly, we tell you and resolve the enquiry through you.

The wholesale content rate card is agreed once, in writing, and every engagement is quoted against it. Quoting a topical map or a calendar of pieces never means renegotiating per brief. You set the retail price and keep the margin; we never see your client invoices, and nothing in a brief or piece reveals what you pay us. Proposals are itemised by deliverable (topical maps, briefs, pieces, refreshes), so an SME interview or a rewrite shows up as its own line rather than padding the word count, and there are no platform-fee markups hiding in the middle. Pieces are also priced per unit on the rate card. See the partner rates on agencies.pixelcrayons.com.

Add content to your rate card
this week.

Get the wholesale content rate card, the capability pack and an NDA on file today, so the next brief for a topical map or a calendar of pieces already has a price and a byline plan behind it. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

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