White-label content marketing
your brand on every published piece.

For bench partners, the NDA is signed and the rate card is on file before there's a project. Once we have a complete brief, we confirm when your proposal arrives. Eligible work can typically start two to three business days after scope, payment and required access are confirmed. It starts with the content audit and topic map.

There are two stages, and the first happens only once. Partner onboarding covers the intro call, the NDA, the rate card and capability pack on file, and a named contact. For each client, you introduce the account. We audit what's published and map the topics worth owning. Then we agree the calendar in your templates before anything is drafted.

Every piece starts with a brief, and you approve it before drafting. The brief sets the target search, the answer the piece must give, who we'll interview and the sources. A senior editor checks the draft for accuracy and expertise. Then it comes to you in your templates for final sign-off. Your client only ever sees your approval on it.

A senior editorial team that writes content for agencies, not a changing pool of freelancers. Some pieces need your client's expertise, such as a founder's product decisions or an engineer's technical detail. Then we run a short interview through you, or with a contact your client names. We write from what we hear rather than guessing.

Your client, always: their materials, data and accounts stay theirs, with your agency as the administrator. Rights in every piece, brief, topic map and internal-link plan, their licences and the handover are agreed before work starts. If either of us leaves, nothing is held back, and a proper handover explains how the map was built.

Yes, and it often gives the best result. Some partners keep the voice or final sign-off in-house and buy the research, briefs and drafts. Others hand us all of it. The split is agreed per client in the scope. Our work is set up so an in-house editor can revise it without asking us how.

That's your call, not ours. Some partners describe us as their content team. Others say nothing, and our name appears on no piece, brief or topic map your client sees. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends.

The wholesale content rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. We never see your client invoices, and nothing we deliver shows what you pay us. Proposals are itemised by deliverable, so an expert interview or a rewrite shows as its own line.