Skip to content
The last team you’ll need to vet.

White-label email marketing
your brand on every send.

Welcome emails, abandoned-cart reminders, campaigns and the deliverability work underneath. Our senior email team builds them, and you present them as your agency's work. You keep the templates, the client calls and the margin. Every email programme runs under NDA, with client-protection terms agreed before work begins.

500+ agencies served · Reply within four business hours (typical) · Rate card agreed in writing

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons delivers white-label email marketing under partner agencies' brands, on Klaviyo and similar platforms. We build flows, campaigns, segments and deliverability fixes behind your logo at wholesale rates. Reports come in your templates. Your agency owns the client relationship and the retail price. We don't approach the clients you introduce to us for direct business.

Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
Technologies we work with
Commerce and web
  • Shopify
  • WooCommerce
  • Magento
  • WordPress
  • Webflow
  • Next.js
Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • Klaviyo
Cloud
  • AWS
  • Microsoft Azure
  • Google Cloud
AI models
  • OpenAI
  • Anthropic
  • Google Gemini
Build and deploy
  • Docker
  • Kubernetes
  • Terraform
  • GitHub Actions
CRM and automation
  • HubSpot
  • Salesforce
  • Zapier
  • n8n

Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.

What your agency resells

Email marketing you can
sell as your own.

01

Automated email flows, built to run

Welcome, abandoned-checkout, browse follow-up, after-purchase and win-back emails. We design, write and build them on Klaviyo or the platform your client already uses. Flows keep earning long after launch. Your agency sells the strategy, and we build the flows behind your logo.

At setup
02

Campaigns on your client's calendar

Promotions, launches and seasonal sends, written for the right segments rather than the whole list. You approve everything in your own review process before it goes out. Your client then approves it as your work.

Per calendar
03

Deliverability that protects your reputation

Authentication records, domain warming, removing inactive contacts and keeping the list clean. This quiet work decides whether anything lands in an inbox. When your name is on the send, the sender reputation behind it must hold up. Clients never see this part, and we never skip it.

Monthly
04

Reports ready for your client call

Reports based on revenue, from the weekly review in Prism, in your templates with your logo. You can forward them unedited or present them live. Flows and campaigns are shown separately, because that is the story that renews retainers.

Weekly
05

Platform moves that lose nothing

Moves to a new platform, most often Klaviyo, planned and carried out without losing history, segments or deliverability. Your agency sells the careful version. We deliver it behind your brand, with a full inventory before anything moves.

As scoped
The build-or-buy decision

Four ways to add email,
side by side.

Five things decide it when your name is on the send. They are reliability, brand safety, room to grow, governance and hidden costs.

FreelancerIn-house hireOther white-label vendorsPixelCrayons
ReliabilityGreat until deliverability dips: one blacklisting and the list goes dark until someone fixes itStrong once ramped; a single point of failure on leave or exitVaries by vendor; ask for the named team and who covers leave, in writingA named team, with a second specialist briefed from day one. A named lead and a weekly written report on every engagement
Brand safetyYour client one 'sent via' footer away from knowingSafe: it's in-houseVaries by vendor; ask for non-solicitation and a blackout, in writingNDA in writing, and we do not approach the clients you introduce
ScalabilityOne person's calendar sets the limit. Flow builds wait behind whatever campaign is sendingA hiring cycle per step up, severance per step downVaries by vendor; ask how a resize works mid-engagementResize monthly against your pipeline, both directions
GovernanceWhatever discipline they personally keepYours to build and enforceVaries by vendor; ask for the reporting template and the escalation pathAuthentication and list rules written down, weekly reports and a clear escalation path you can check
Hidden costsYour hours re-briefing and quality-checking every sendSalary through quiet quarters; tools and training on topRework when the first draft misses your client's barThe wholesale rate is the rate: proposals itemised, no surprise invoices
Join first, brief us later

Get set up now,
and we deliver when you win.

01
Start

Intro call and NDA

We sign an NDA and talk through your clients, your margins and where email fits your offer. The wholesale rate card and capability pack go on file.

02
Once the brief is complete

Itemised proposal

When a client signs, we confirm the date your proposal arrives. It's itemised by deliverable and priced against the rate card.

03
Your decision

You sign off

You confirm the scope, the payment and the access we need. Nothing starts before this.

04
Typically 2 to 3 business days later

The work starts

We connect to the email platform in your client's accounts. We start with the account audit and deliverability review, in your templates.

05
Every month after

Flows, campaigns and reporting

Flows and campaigns ship with weekly reporting in your templates. The same email team stays on your client accounts, learning each list and brand.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

  • 01

    A workspace per engagement

    Client names withheld throughout.

  • 02

    Your requests and approvals

    Brief us, approve work, see who owns what.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The programme map,
before the first send.

What you receive in month one

Email is reported against a programme you approve before anything sends. In the first month you receive the flow map with every automated sequence drawn out, the list health report covering deliverability and sender reputation, and the send calendar with owners and review dates. The weekly review in Prism attributes revenue by flow and by campaign, so the number is never a blended total.

  • 01Flow map: every automated sequence, its trigger, and its exit condition
  • 02List health report: deliverability, bounces, sender reputation, consent status
  • 03Send calendar: campaigns, owners, review and send dates
  • 04Weekly review in Prism: revenue by flow and by campaign, opens and clicks as secondary
  • 05Template checklist: rendering, links, unsubscribe and legal footer verified

Related workAl Majed for Oud: a fragrance house's whole catalogue, online in two languages.Commerce · Saudi Arabia · A different discipline, so it is linked here rather than presented as proof of this one.

Al Majed for Oud's Saudi store in Arabic on desktop: a campaign banner for the Serious perfume, with the brand's Arabic and English wordmark in the header
Al Majed for Oud’s site, Internet Archive copy, 1 April 2026
Where this fits

Related pages for agency partners

The wholesale price for email is on the partner price list, so you can quote before a client asks. The agency hub explains the partnership. Email for brands buying direct has its own page. Other white-label services are linked too.

Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Choosing the platform

Stay, fix or move:
how we choose your client's email platform.

Onboarding for each client starts with an audit of what already runs in their email platform. We recommend nothing before that, and moving platform is not the default answer.

What the audit findsOur callWhy
The client already runs KlaviyoStay and build on itIt is where our deepest experience sits: flows, segments, predictive fields and integrations.
The client runs Mailchimp, ActiveCampaign or a comparable platform that serves themStay and work in itIf the current platform is fine, we say so instead of selling the move.
Authentication, domain warming, inactive-contact rules or list cleaning have gapsDeliverability first. The review usually comes in the first two weeks, and any fix is its own line in the proposalIt decides whether anything lands in an inbox, and your name is on the sender reputation.
A platform move is the right answer for this clientPlan the migration, most commonly into Klaviyo, with an inventory before anything movesThe move is planned so history, segments and deliverability standing are not lost.
Your copywriter or designer keeps the voice in-houseTheir copy, our flows, segmentation and deliverabilityThe split is agreed per client in the scope. Your team can edit our work without asking us how.

Whatever we decide, we agree the flow map first. It goes to your client for approval, in your templates, before anything is built.

Questions

Frequently
asked.

For bench partners, the NDA is signed and the rate card is on file before any project exists. Eligible engagements can typically start two to three business days after scope, payment and required access are confirmed. The first two weeks usually focus on the account audit and deliverability review. Your reputation will rest on that work.

There are two stages, and the first happens only once. Partner onboarding covers an intro call, an NDA, the rate card and capability pack on file, and a named contact. When a brief arrives, you introduce the client account and we connect to its email platform. We audit what's running and agree the flow map in your templates before anything is built.

Weekly, in your templates with your logo, and based on revenue rather than opens. Flows and campaigns are shown separately, so you can see what the flows keep earning. A monthly deep-dive turns it into the story your client call needs. We join those calls as your team when you want us there, and stay off them when you don't.

Klaviyo is where our deepest experience sits: flows, segments, predictive fields and integrations. We also work in similar platforms your client already uses, most often Mailchimp and ActiveCampaign. If a move is the right answer, we plan it without losing history or deliverability. If the current platform is fine, we say so.

Your client's, always. The email platform and sending domains stay in your client's accounts, with your agency as administrator. Bespoke deliverable rights, licences and handover are agreed before work starts. If either of us leaves, nothing is held back: the flows keep running and a proper handover explains how they work.

Yes, and it often gives the best result. Some partners keep the writing in-house and buy the build: their copy, our flows, segments and deliverability. Others hand us all of it. The split is agreed per client in the scope. Our work is set up so your team can edit it without asking us how.

That's your call. Some partners call us their delivery team, others say nothing, and every send reads as yours. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends. If your client contacts us directly, we resolve it through you.

The wholesale email rate card is agreed once, in writing, and every engagement is quoted against it. You set the retail price and keep the margin. Nothing we deliver shows what you pay us. Proposals are itemised by deliverable, so a deliverability fix is its own line, with no markup on platform fees. Partner prices are on the partner price list.

Add email to your rate card
this week.

Get the wholesale email rate card, the capability pack and an NDA on file today, so the next flow build or deliverability question lands on a team that's already on file, not a cold search. No project needed, no fee to join.

No project needed · NDA standard · Client protection in writing

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated