New patients search
before they ever call.
A dental marketing company that covers every step to a new patient. Local SEO puts you in the top three on the map. PPC fills the appointments you need this month. Reputation management looks after the reviews patients read first. And your booking page keeps the patient who clicked.
Reply within four business hours (typical) · NDA standard
Brands our teams have delivered for
PixelCrayons is a dental marketing agency for single practices and multi-location dental groups. One senior team runs local SEO to get you on the map. We run Google and Meta ads that bring new-patient calls. We also manage your reviews and reputation, and build websites around booking.
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
- Commerce and web
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Next.js
- Marketing
- Google Ads
- Meta Ads
- GA4
- Klaviyo
- Cloud
- AWS
- Microsoft Azure
- Google Cloud
- AI models
- OpenAI
- Anthropic
- Google Gemini
- Build and deploy
- Docker
- Kubernetes
- Terraform
- GitHub Actions
- CRM and automation
- HubSpot
- Salesforce
- Zapier
- n8n
Product names and marks are trademarks of their owners. Naming a technology means our teams build with it. It does not mean a partnership, certification or endorsement.
Five problems we solve
for dental practices.
Each row is a problem that practice owners and dental-group marketers bring us. The service that fixes it is linked, so you can go straight to the detail.
"Near me" searches only ever show three practices
Most dental searches are local, and the map shows just three names. The fourth-best practice in town may as well not exist. Our local SEO keeps your Google Business Profile accurate and your listings consistent. It helps your site show up for the searches patients really type.
Patients read reviews before they pick up the phone
A patient compares star ratings and recent reviews before anything else. One unanswered one-star review can sit at the top for years. Our reputation work, run through our reputation & ORM service, answers every review. It also gives you a simple way to ask happy patients for the next one.
New-patient campaigns need to pay for themselves fast
A new-patient offer or an implant campaign has to earn back its ad spend within your real budget. Our PPC & paid media targets the treatments and the distance that bring bookings. We report the cost of each booked appointment, not just the cost of each click.
The website loses bookings you had already won
A slow form loses a patient you had already won. So does a phone number that can't be tapped, or a booking tool that doesn't match your opening hours. Our web development is built for phones first, around the booking step. That's where most dental sites lose patients.
Content has to answer real patient questions
Patients search for cost, pain, insurance cover and recovery time before they book. Generic stock copy answers none of it. Our content marketing publishes plain-language answers to the questions your front desk already hears every week.
The services dental
practices buy most.
Each of these dental marketing services links to its full page, with the scope, process, pricing and FAQs. You can judge the work before you talk to anyone.
Running marketing for dental groups or DSOs?
We deliver the same work under partner agencies' brands. You keep your templates and your client calls; we do the work. We do not approach the clients you introduce to us for direct business. That protection runs through the work and for twelve months after the last assignment for that client ends, and it is written into the agreement.
Running more than one dental location?
Dental groups with several locations have a different problem. They need every location's profile, listings and booking page kept to the same standard. We explain how we do that on its own page, written for groups rather than single practices.
Send the practice website, get the website review back.
We measure one page of your practice website, its speed on a phone included, and show the three things to fix first. A person reviews the full report. Yours to keep, whether or not we ever speak again.
Ad rules and chair capacity
set the limits.
Dental marketing has limits that an ordinary local business campaign never meets. Almost everything we do differently for a practice comes from one of these.
Advertising rules limit your claims before any copy is written
Dental boards and ad platforms both regulate clinical claims, before-and-after photos and how prices are shown. A campaign written without those rules gets rejected. Worse, it can go live and be flagged later. So we agree the limits before we write a word.
Chair capacity usually limits growth more than ad spend
A one-chair practice can only see so many new patients a week, however well a campaign does. So the real goal is often steadier bookings, not the most bookings. Sending more patients than you can seat wastes the ad budget and the front desk's patience.
Your practice software sets what booking can do
Whatever software runs your diary, from Dentrix to Curve, decides what an online booking form can promise. Finding its limits halfway through a project is a common cause of rework, and an avoidable one.
Insurance and payment questions decide the click first
Whether you take a patient's plan or offer finance often decides things before design or copy matters. Content and ads that skip this leave the patient's most urgent question unanswered, just when it matters.
Patient data means stricter rules for tracking and forms
Health details sent through a contact form or chat box come with privacy duties. A standard analytics setup doesn't meet them by default. So we plan tracking against those rules first, instead of installing it and checking later.
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, the work runs in one workspace you log into, whatever your sector: requests, approvals, tasks and the weekly review, with each decision recorded.
- 01
Requests and approvals
One queue, one owner, one due date.
- 02
Weekly review
Each decision recorded, with the expectation attached.
- 03
Actions checked against outcome
What we did and what happened, side by side.
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
Why pay you rather than a local agency?
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
What we settle with you
before anything runs.
Dental marketing has limits an ordinary local campaign never meets. We agree each one with you before the work starts, because finding one halfway through means rework.
| The constraint | What we agree first | Why |
|---|---|---|
| Advertising rules | What can be claimed about results, prices and before-and-after photos, checked against your board's rules and the ad platform's policies before any copy is written | An hour's talk at the start saves two weeks of compliance rework at the end. |
| Chair capacity | How many patients your chairs can really seat. For one or two chairs the goal is often steadier bookings, not the most bookings | Sending more patients than you can seat wastes the ad budget and the front desk's patience. |
| Your practice software | Add its booking tool if it has one. If not, build a request-an-appointment form that feeds into how you work now | The booking software can't change, so we agree what it can do before the build starts. |
| Insurance and payment | Whether you take the patient's plan or offer finance, so your content and ads answer it | It is often the deciding question, before design or copy matters at all. |
| Patient data in forms or chat | How tracking and forms meet the privacy rules, planned before anything is installed | A standard analytics setup does not meet those duties by default. |
| More than one location | One standard for every location's profile, listings and booking page, through our multi-location growth work | For a group or DSO, keeping every location consistent becomes the main job. |
We do not guarantee new patients or rankings. We promise the work, and we report on it weekly against calls, form fills and booked appointments.
AI and chatbots for dental practices
A website assistant can answer booking, treatment and insurance questions, and an AI receptionist can answer the phone when your front desk is busy.
Frequently
asked.
No, and no honest agency does. Rankings and patient numbers depend on your location, competitors, reviews and chair capacity. No agency fully controls any of those. What we promise in the contract is the work: campaigns launched, listings corrected and content published. We report on it weekly against calls, form fills and booked appointments, not empty traffic.
Both. A single practice usually needs local SEO, review management and a site built around booking first. We size it to what one or two chairs can really seat. A dental group or DSO with several locations needs the same work done to one standard across every site. Our multi-location growth work covers that.
We agree it at the start, not as an afterthought. Before any copy or ad is written, we agree what can be claimed about results, prices and before-and-after photos. We check it against your board's rules and the ad platform's policies. An hour's talk at the start saves two weeks of compliance rework at the end.
The basics are the same as for any local business: Google Business Profile, listings, page content and technical health. What differs is the content. Treatment pages have to answer cost, pain and insurance questions. And asking for reviews has to follow rules a restaurant or a plumber never has to think about.
Yes. We build the website and forms around the booking software you already use, instead of replacing it. If your practice software has a booking tool we can add to the site, we add it. If not, we build a simple request-an-appointment form that feeds into how you work now. We agree it with you before the build starts.
Once we have a complete brief, we confirm the date you will receive your proposal. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed. If a quiet season or a new location is coming up, tell us on the first call and we'll plan around it.
Expect campaigns that target the treatments and the distance that bring bookings. They should report the cost of each booked appointment, not just each click. Ad copy should be checked against your board's rules and the platform's policies before it runs. And the number of new patients should match what your chairs can seat, or the budget is wasted.
Find out what's costing
you the booked appointment.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report.
Reply within four business hours (typical) · No retainer required · NDA standard
Rankings on this topic
- Best Dental SEO Companies in the US (November 2026) (PixelCrayons is listed, not ranked)
- Best Local SEO Companies in the US (November 2026) (PixelCrayons is listed, not ranked)
- Best Healthcare Marketing Agencies in the US (November 2026) (PixelCrayons is listed, not ranked)
Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.
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