YouTube SEO:
found in search, not just uploaded.

Often, yes, though the mechanism is specific rather than magic. Google surfaces YouTube videos directly in search results and in AI-generated answers when a video genuinely answers the query better than a page would, such as a visual how-to or a demonstration. Well-optimised metadata, accurate titles and uploaded captions (which give search systems a clean transcript to read) all make that more likely. What we don't do is promise a specific Google ranking as a result of video work: it depends on the query, the competition and whether video is the right format for it at all, which the audit will state plainly.

Deliberately narrow, and worth being precise about. This page covers making existing and planned videos findable: metadata, thumbnails, retention structure, playlists and captions. It does not cover what to film, how to build a community, working with creators, or running YouTube ad campaigns. That broader growth and content strategy work, ads included, lives on a separate page, YouTube Marketing, run by a different specialism inside the same team. If you need the full picture rather than just search and discoverability, that's the page to read next.

No, and no honest YouTube SEO expert does. YouTube's and Google's ranking and recommendation systems weigh viewer behaviour (watch time, retention, click-through) alongside metadata, and nobody outside those companies controls the algorithm or can promise a number it produces. What we commit to is the work we control: research-backed titles and descriptions, tested thumbnails, retention-focused structure, complete captions and organised playlists, reported against search visibility and watch-time trends rather than promises.

Both, and they're not in tension. Captions make a video usable for deaf and hard-of-hearing viewers and for anyone watching with the sound off, which is a real share of mobile viewing. They also give YouTube's and Google's search systems an accurate transcript of what the video says, rather than a guess from auto-generated captions, which measurably improves how well a video matches a search query. We upload proper captions rather than leaving auto-captioning as the only option, on every video in scope.

No, it extends it onto a format your existing search work doesn't cover. Technical SEO and content strategy keep your website's crawlability and topical authority in order; this page applies the same search-intent thinking to a channel and its videos. Run together, a query that's better answered by a video and one better answered by a page point back to the same topic map instead of two disconnected efforts.

It depends on how many videos are in scope and whether the channel needs a back-catalogue pass or ongoing optimisation on new uploads only. Every proposal itemises the deliverables (research, metadata, thumbnails, captions, playlists, reporting), priced within 48 hours of the first call, so you compare deliverables, not vague hours.