Shopify store · Kolkata, India
Simaya Fashion:
a Shopify store for designer sarees and occasion wear.
Simaya Fashion sells designer sarees, lehengas, suits and occasion wear under the Simmaya name, from its store in Kolkata and online. We built its Shopify store, with browsing by category and by occasion, international shopping and checkout.
Fashion & Occasion Wear · eCommerce · www.thesimmaya.com
Simaya Fashion
Fashion & Occasion Wear · eCommerce
Simaya Fashion is a Kolkata fashion label and store that trades online as Simmaya. Its range runs from designer, Banarasi, Kanjivaram and pre-draped sarees to lehengas, gowns, suits and Indo-Western wear.
Its customers often shop for an occasion, a wedding, a sangeet or a reception, as much as for a garment, and the store serves shoppers in India and abroad, with guidance for those ordering from the USA and the UK.
What had to change
- 01A large, varied range had to be easy to browse by category.
- 02Customers needed to be able to shop by occasion, from the wedding to the reception.
- 03Shoppers outside India needed to choose their country and currency and check international shipping before ordering.
- 04The store had to present premium collections with the quality they are sold on.
The solution
Browsing by category
Menus for new arrivals, sarees, suits and Indo-Western, lehengas, Discover and shop by colour, each opening onto its own collections.
Browsing by occasion
Collections for each occasion (wedding, bridesmaid, sangeet, cocktail, haldi, reception and engagement) and a homepage block that starts from who the customer is shopping as: the bride, the mothers of the couple, the guests.
International shopping and checkout
A country and currency selector in the header, and guidance for shoppers in the USA and the UK on international shipping before they order.
Collections that look the part
Large campaign imagery on the homepage and product pages that let the garment lead, on a Shopify build.
Rose on white,
with the photographs in charge.
The colours are sampled from the live site, and the typefaces are the ones it loads.
- Simmaya rose
#B5504B - Banner red
#BB2425 - Ink
#121212 - Paper
#FFFFFF
- Type
- Montserrat throughout, spaced wide in capitals for the menu
- Logo
- The Simmaya wordmark in rose
- Action
- Red on Add to cart, black on Buy it now
Every page,
top to bottom.
Not a cropped hero: whole pages exactly as they are live. Scroll inside either screen, or play both.
The moments
we engineered
Pieces of the brief, caught mid-use on the live site.
Every occasion, its own collection
Wedding, sangeet, cocktail, haldi, reception and engagement each open onto a collection that can be filtered and sorted.
The garment first
A large image, sizes, a size chart and shipping information for domestic and international orders, then checkout.
What we built,
where it lives
Each point is a feature from the brief, on the real screen. Hover a point or a note to match them.
Browsing by occasion, and from abroad
- 1Occasion-based browsingStart from who you are shopping as: the bride, the mothers of the couple, the guests.
- 2International shoppingShoppers in the USA and the UK check international shipping before they order.
Country and currency, in the header
- 1Country and currencyA country and currency selector sits in the header of every page.
At four times
screen resolution
The craft is in the small things: spacing, type, the weight of a button.
Category browsing, top to bottom
New arrivals, sarees, suits and Indo-Western, lehengas and shop by colour, each with its own menu.
The same site,
in the hand
The whole store on a phone, from the occasion to the checkout.
Screens captured from thesimmaya.com on 20 October 2026, with cookie notices and pop-ups removed. The client may have changed the site since.
Technology
- Shopify
- Category and occasion collections
- Country and currency selector
- International shipping information
- Responsive design for desktop, tablet and phone
The results
A Shopify store for a designer fashion label
Browsing by category and by occasion
International shopping, with a choice of country and currency, through to checkout
A store that, in the client's words, reflects the quality and variety of its collections
What other teams can take from this
Sell for the occasion
Occasion wear is bought for an event. Collections named after the event shorten the search.
Answer the overseas shopper early
Currency and shipping questions stop a sale late. Answering them up front keeps it moving.
Let the garment lead
In fashion the photograph sells. The layout's job is to stay out of its way.
Why PixelCrayons
- Shopify stores built by our own commerce team.
- Navigation designed around how customers actually shop.
- International selling, from currency to shipping information, built in.
Thank you for helping us build a premium e-commerce experience that reflects the quality and variety of our fashion collections. From category and occasion-based browsing to international shopping and checkout, the website makes it much easier for customers to explore our products and shop online.
The services behind this result
A store like this is our own commerce team's work, start to finish.
Practitioner notes
on this work.
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