Website build · WordPress · Atlanta, USA
GreenTech Global Group:
a professional presence for a strategic advisory firm.
GreenTech Global Group (GTGG) advises companies, founders, boards, investors and institutions on strategy, capital markets, transactions and sustainability. We built its current website on WordPress.
Strategic Advisory · Capital Markets & Sustainability · greentechglobalgroup.com
GreenTech Global Group
Strategic Advisory · Capital Markets & Sustainability
GreenTech Global Group is a strategic advisory and capital markets firm with offices in Atlanta, Georgia, and Kolkata, India. Its work spans strategic advisory, capital markets and investor readiness, M&A and strategic transactions, sustainability and innovation, global partnerships, and interim leadership.
Its clients are founders, boards, management teams, investors and institutions at a point of decision, so the website has to carry the authority of the advice and make the next conversation easy to start.
What had to change
- 01Lines of advice as different as capital markets and interim leadership had to read as one coherent practice.
- 02The firm's way of working, its four-phase process, needed a page of its own.
- 03Clients as varied as growth-stage companies, family offices and universities had to recognise themselves on the site.
- 04Every route through the site had to lead to a strategic discussion.
The solution
Each service with its own page
A services overview and a page for each line of advice: strategic advisory, capital markets and investor readiness, M&A and strategic transactions, sustainability and innovation, global partnerships, and interim executive and governance support.
The process, explained
A Four-Phase Process page that walks a prospective client through how GTGG works, from strategic assessment to positioning and preparation and on.
Who the firm serves
An industries section and a 'who we serve' block that names the companies, investors and institutions GTGG works with.
One clear next step
'Schedule a strategic discussion' as the homepage's first action, with a contact page built around it.
Built on WordPress
A WordPress build with a serif-led, editorial look in the brand's green and globe blue, working on desktop, tablet and phone.
Leaf green and globe blue,
set in a classical serif.
The colours are sampled from the live site, and the typefaces are the ones it loads.
- Leaf green
#83B630 - Globe blue
#0568A6 - Ink
#1A1A1A - Paper
#FFFFFF
- Display
- Cardo, a classical serif, for headlines
- Text
- Lato for copy and buttons
- Action
- Leaf green on 'Schedule a strategic discussion'
Every page,
top to bottom.
Not a cropped hero: whole pages exactly as they are live. Scroll inside either screen, or play both.
The moments
we engineered
Pieces of the brief, caught mid-use on the live site.
Each line of advice, its own card
Every advisory service has a card and a page, with a standing invitation to start a confidential discussion beside them.
How the firm works, before the first call
The four-phase process has its own page, so a prospective client can see the shape of an engagement in advance.
Sectors a client can recognise
An industries section lets visitors find their own sector before they read about the services.
The same site,
in the hand
The same editorial look on a phone, with the contact page a tap away.
Screens captured from greentechglobalgroup.com on 20 October 2026, with cookie notices and pop-ups removed. The client may have changed the site since.
Technology
- WordPress
- Responsive design for desktop, tablet and phone
- Service, industry and process pages
- Consultation requests
The results
A current website for a strategic advisory and capital markets firm
Each advisory service with its own page
The firm's four-phase process explained on its own page
A clear route to a strategic discussion
What other teams can take from this
Advice is bought on trust
An advisory firm's website is read as a sample of its judgement. Restraint and clarity do more than volume.
Show the process
Prospective clients want to know what working together looks like. A process page answers that before the first call.
Name the people you serve
A list of who the firm works with lets visitors recognise themselves faster than any headline.
Why PixelCrayons
- WordPress websites for professional-services firms.
- Design direction and build from one team.
- A team that stays responsive while the site takes shape.
Thank you again for all of your hard work and continued responsiveness on the GTGG website. The site has made significant progress, and we are excited about the overall direction, design, and professional presentation that is coming together.
The services behind this result
A website like this is our own web team's work, start to finish.
Practitioner notes
on this work.
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on your own numbers?
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