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Shopify

Shopify development services
built around how you sell.

Shopify development by engineers who write Shopify's theme code (Liquid) every week: custom themes, apps and Shopify Plus stores. 4,500+ projects delivered since 2004.

Get a ProposalGet a Free Website Review

IP and ownership terms agreed before work starts

Brands our teams have delivered for

  • Hello Peter
  • Gruber Logistics
  • Delhivery
  • Thomson Reuters
  • Qatar Airways
  • Grundfos
  • Save
  • BERD
  • Yale University
  • Kuwait Police
  • Dubai Police
  • Panasonic
  • Infosys
  • Kia
  • Hitachi
  • Orange Business Services
What we do

PixelCrayons builds custom Shopify themes, apps and Plus stores, and handles Shopify migrations. A senior Shopify team builds lean themes and apps that keep orders and stock in sync. We also move stores to Shopify with zero data loss. We work directly for brands, and white-label (under your brand) for agencies.

Fit check

Is Shopify
right for you?

Right for you if
  • You sell direct to shoppers and want a platform that handles hosting, security and card-payment rules for you
  • You want a small team to run a serious store
  • You're on Shopify Plus and want to use what you pay for: custom checkout, B2B pricing, automation
Not the right fit if
  • Your catalogue is heavy B2B with complex, negotiated pricing (Magento often fits better)
  • You're content-led and want the store and the content living in one system (a content-led platform may suit better)
  • You sell at high volume on a standard plan, where Shopify's transaction fees need a close look
Our work

See what we've built
and the results it brought.

Real projects for real clients, with results we can show.

All case studies →
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Clutch rating 4.9 / 5, checked 15 September 2026Read our GoodFirms reviews
Google Partner
Shopify Partner
Where the work happens
ShopifyWooCommerceMagentoWordPressWebflowKlaviyoGoogle AdsMeta AdsGA4Next.js
  • 4,500+ projects delivered since 2004
  • Migrations mapped before anything moves
  • Clear IP & Ownership Terms
  • Reply within four business hours (typical)
  • White-label delivery for agencies
In every build

What a Shopify build
actually includes.

01

Custom themes your team can edit

We build custom themes section by section in Liquid (Shopify's theme language). Your team can edit content, change product displays and launch campaigns without waiting for a developer. There's no bought template with fifty unused options, and no page builder slowing every page. The theme does what your store needs, and does it quickly.

Every build
02

Fewer apps, with your systems connected

Every app you install adds a monthly fee and extra code to your pages. We check what the store needs and replace any app that a few lines of theme code can do. We build custom apps where ready-made ones don't fit. We connect your stock and finance system (ERP), fulfilment, subscriptions and email, so orders and stock match everywhere.

Every build
03

Shopify Plus, used properly

On Shopify Plus, we build the features you pay for. That means a custom checkout, B2B price lists and company accounts, and stores for several countries. It also means automation with Shopify Functions and Flow. If you pay for Plus but use it like a starter plan, we'll raise that first.

On Plus
04

Speed checked on every release

Shopify stores get slow one app and one section at a time. We set limits for scripts and images on each template. We measure Core Web Vitals (Google's speed scores) on every release, and a release that fails them doesn't go live. If your store is already slow, our Performance service fixes it as a separate project.

Every release
05

Moves to Shopify, planned first

Moving from Magento or an older platform? We list every product, customer, order and ranking page, and map each one before anything switches. Nothing is turned off until its new home is checked. That's how you keep your search rankings through the move.

When replatforming
How it starts

NDA to a
live preview.

01
Start

Brief and a call

We sign an NDA and review your store together. We look at the theme, your apps, any Plus features and what's holding up your next launch. There's no charge for this stage.

02
Once the brief is complete

Itemised proposal

We confirm the date your proposal arrives. It lists what ships (sections, apps, integrations, migration plan), in what order and for how much.

03
Your decision

You sign off

We start after you confirm scope, payment and access to your store.

04
Typically 2 to 3 business days later

The team starts

Shopify engineers set up version control for the theme in your accounts, plus preview themes for testing. They map any migration before a single record moves.

05
On the date in your proposal

First deliverable

We show you working software on a preview theme, on a call. It might be a rebuilt section, a custom app on a test store or a practice run of the migration. The build then runs in fixed blocks, each ending in a demo.

Inside Prism

Your engagement, week to week,
in one workspace.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your build runs in a workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.

See how Prism runs an engagement
  • 01

    Requests and approvals

    One queue, beside the repository your team owns.

  • 02

    Owned tasks

    Every task has one owner and a date.

  • 03

    Weekly review

    Each decision recorded, with the expectation attached.

How we report it, in Prism

The store readiness checklist,
before launch day.

What you receive in month one

A commerce build is reported against a launch checklist agreed before the build starts. In the first month you receive the catalogue and data audit with every field mapped, the integration map covering payments, shipping, tax and stock, and the checkout test plan with the orders that must complete before go-live. The weekly review in Prism tracks the checklist, not the mood in the room.

  • 01Catalogue and data audit: products, variants, customers and orders, field by field
  • 02Integration map: payments, shipping, tax, stock and email, with owners
  • 03Checkout test plan: the orders, payment types and edge cases that must pass
  • 04Performance budget: page weight and response targets for key templates
  • 05Launch checklist: what must be true on the day, and who signs each line

Related workCultiver: a custom Shopify storefront for a premium linen brand.Hospitality & Homeware · Bed Linen · A published case in this discipline.

Cultiver homepage on desktop: a white heavyweight linen bedcover against a dark plaster wall, under the headline 'Our most coveted bedcover, now in timeless white'
Cultiver’s site, captured 8 October 2026
A real Shopify build

A bespoke storefront,
built for a premium linen brand.

Cultiver's homepage: white linen bedding on a bed in a dark room, under the line 'Our most coveted bedcover, now in timeless white'
Hospitality & Homeware · Sydney
Shopify · Our own commerce team

Cultiver: a custom Shopify storefront for a premium linen brand.

A custom Shopify theme for a Sydney brand of flax bed linen and homewares, sold to homes and hotels. It has bundle products, a free gift for larger orders, live search and page templates the client's own team can run without a developer.

Read the full case study

It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.

Marina Tokarski, eCommerce Manager, CultiverCultiver
More Shopify work

A Shopify store for occasion wear,
shopped by the occasion.

Simmaya homepage on desktop: the menu for new arrivals, sarees, suits and Indo-Western, lehengas, Discover, Quick Shop and Shop by Colour, the India | INR selector, and a campaign portrait under the wordmark 'Simmaya, she knows'

Case study · Fashion & Occasion Wear · Kolkata, India

Simaya Fashion: a saree and occasion-wear store moved to Shopify.

Magento to Shopify move

Read the case study

Thank you for helping us build a premium e-commerce experience that reflects the quality and variety of our fashion collections. From category and occasion-based browsing to international shopping and checkout, the website makes it much easier for customers to explore our products and shop online.

Simaya FashionSimmaya, Kolkata
Related services

Other services
for your online store.

Shopify is one way to build a store that sells. If you're asking which platform to use, how to move or how to speed up, these services can help.

01eCommerce DevelopmentStore builds on any platform: Shopify, Magento or headless.02Headless CommerceA fast, separate front end (Hydrogen and others) on the store platform you choose.03MigrationsPlatform moves with zero data loss, and redirects mapped before the switch.04PerformanceSpeed fixes for stores that got slow one app at a time.05WooCommerceSelling on WordPress, which is sometimes the better choice.06Shopify SEOSEO for collection URLs, duplicate product paths and theme code, on the same plan as your build.

Get your Shopify store found in search.

Shopify has its own SEO quirks, such as collection URLs, duplicate product paths and theme code. General SEO advice misses them. Our Shopify SEO service is built around them, and it can run on the same plan as your build.

Shopify SEOAll developmentCase studies
Who is accountable

The people responsible
for your work.

Leadership and how we’re built →
Parvessh Agarwal

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.

LinkedIn →
Saundaraya Gupta

Saundaraya Gupta

Technical Manager

Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →
Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

30-Day Corrective Maintenance

Applicable development work includes 30 days of corrective maintenance after production launch.

Development engagements, including partner (agency) development engagements and AI implementations; not marketing services or retainers.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Questions

Frequently
asked.

For most brands that sell direct to shoppers, yes. Shopify handles hosting, security and card-payment compliance (PCI), so a small team can run a serious store. Large B2B catalogues with complex pricing can suit Magento better. Stores built around content may suit a content-led platform. At high sales volume, check the transaction fees closely. If Shopify isn't right, our eCommerce team covers the other options.

Yes. Before anything switches, we map every product, variant, customer, past order and ranking page to its place on Shopify. Redirects go live with the launch. Nothing is switched off until the move is checked. The commerce case on this page was a migration but not a Shopify build, and it followed the same steps.

It depends on the project. Theme work takes weeks. A full platform move with ERP integration takes months. Once we have a complete brief, we confirm when your itemised proposal arrives. Eligible work can typically start two to three business days after scope, payment and access are confirmed.

Your materials, data and accounts remain yours; agreed rights in bespoke work transfer under the engagement terms and payment, and third-party software keeps its licence. The Shopify platform itself is subscription software from Shopify. We hand over documents and logins as we go, so any capable Shopify team could take over the store.

Every release passes QA. Theme checks and automated tests run first, then testers check by hand across browsers and devices. We test the checkout from basket to confirmation. That covers payments, shipping, taxes, discounts, failed payments and out-of-stock items. Bugs are fixed and retested before the demo, so you review a preview theme that works.

Yes. Much of our Shopify work goes out under partner agencies' brands. You keep the tools and client calls, and our engineers work behind the scenes. It's covered by an NDA. We don't approach the clients you introduce to us for direct business, through the work and for twelve months after the last assignment for that client ends, and it's written into the agreement.

The range

What it costs,
at the direct rate.

Fixed quotes for the theme and for each app or connection, with a monthly retainer for a store that keeps launching campaigns. Moving onto Shopify is priced on its own row.

  • ProjectCustom theme build$1,875–$12.5Kfixed quote, one-time
  • ProjectCustom app or integration$1,875–$12.5Kfixed quote, one-time
  • RetainerMonthly retainer$625–$3,750per month

Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.

Cost guideHow much does a Shopify store cost in 2026?The options, the drivers and the range →Rate cardShopify beside every other serviceDirect rate, in ₹ and $ →
Further reading

Practitioner notes
on this work.

All articles
Which Shopify features does your store need? What four of our builds used, and why
14 May 2025 · 5 min read

Which Shopify features does your store need? What four of our builds used, and why

What actually shipped in Shopify's latest Edition, which new features and updates are worth acting on for a growing store, and tips to get the most from them.

Paid search for a Shopify store: the account structure we run and why
12 October 2024 · 5 min read

Paid search for a Shopify store: the account structure we run and why

Shopify PPC done properly: verify tracking, clean the product feed, split Shopping by margin and run five campaigns. See the structure and when to hold off.

Get a Shopify build date,
not a maybe.

Tell us where the store is stuck: theme, apps, Plus or the platform you're leaving. Once we have a complete brief, we confirm the date you will receive your itemised proposal, yours to keep either way.

Get a ProposalWhite-label web development for agencies

4,500+ projects delivered since 2004 · Reply within four business hours (typical) · Clear IP & Ownership Terms

Rankings on this topic

Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.

Last updated