eCommerce SEO starts with how your store is built. We set up categories around how buyers search and product pages that answer their questions. Then we steer Google to the pages that sell. Against marketplaces, we win where they are weak.
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PixelCrayons' eCommerce SEO grows sales from search for online stores, with categories and product pages built around how buyers search. We control filter pages so Google reads the pages that sell. We add product schema (data Google reads) to every product. We name the marketplace searches you can't win. We work direct for brands and white-label for agencies.
Real projects for real clients, with results we can show.
We rebuild your categories around the searches buyers really make. We don't copy your team structure or your supplier's lists. Each category page targets a group of searches it can win. A sub-category only gets a page when enough people search for it. This is where store SEO is won. With the wrong structure, a store loses before a word is written.
Each page answers buying questions: sizing, what it works with, how it compares, delivery. Where it lifts sales, the copy is unique. With a big range, we agree priorities first. Best-sellers and high-margin lines get hand-written detail. The rest get well-built templates. Nothing goes live as a copy of the maker's description.
Filters create new web addresses faster than any site can build trust for them. Size times colour times brand turns a thousand products into a million thin pages. So we set rules for what Google reads. Filter pages people search for get shown in Google. Others point to one canonical URL (the version Google should show) or are blocked. That way Google spends its time on the pages that sell.
Every page template gets correct product data for Google: price, stock, brand and ratings where you have them. It stays in step with your range as stock changes. This data gets you the richer listings in Google. More and more, it is also how shopping results and AI answers read your store.
When a search can't be won, the plan says so and spends elsewhere. Marketplaces usually hold the broad, popular searches. Pretending otherwise wastes your budget. So we map the searches you can win. These are your brand name, specific searches, expert category knowledge marketplaces can't fake, and content only a specialist can write.
We sign an NDA and talk through your store, your range and how much you sell from search today.
We scan your store, list its filters, check the schema and map what buyers search for. That includes searches the marketplaces own. The proposal ranks fixes by sales gained against effort.
You approve the plan for your store's structure. You confirm the scope, the payment and the access we need. Nothing goes live before this.
Filter rules go live and the first categories are rebuilt around their searches. We check the product schema on every template.
We extend the structure, add product copy where the margin pays for it and build trust in your categories. We report on sales from search, not rankings.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Where the engagement includes it, your search programme runs in a Prism workspace you log into: the fix queue, the content queue, approvals and the weekly review, with each decision written down as it is made.
Approvals with an owner and a due date.
Each decision written down as it is made.
What we did and what happened, side by side.
The published case behind this page is Al Majed for Oud, a Saudi fragrance house. First its store was rebuilt. Then its search was rebuilt, with categories and products built on what buyers search. Product data went in across the range. Search and paid ads were planned as one plan, not two competing budgets. Revenue up 340% in 7 months.
Store SEO leans on technical SEO to control what Google reads across a big range. It also needs content strategy for the buying guides that help a category rank. On Shopify, start from Shopify SEO and on WooCommerce from WordPress SEO. Not sure which you need? The free review says.
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Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsNo. Search engines decide rankings, and we do not guarantee rankings, AI-search citations, leads or revenue. We agree the work, how progress will be measured and how often we report it, and we explain what the measures show and what we will change next.
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
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Filters create new pages faster than any store can build trust for them. We set the rules from what buyers search for, not habit. So Google spends its time on the pages that can rank and sell.
| Page or URL type | What we do | Why |
|---|---|---|
| A facet combination buyers search for, such as a colour within a category | Let Google show it as a full page | People search for it, so the page earns its place in Google. |
| A facet combination nobody searches for | Point it at one main page, or set a rule for it | Google stops wasting time on a thin variation. |
| Every other mix: size times colour times brand | Block Google from reading it | This is how a thousand products become a million thin pages. |
| A sub-category with no search demand behind it | No page of its own | A sub-category only gets a page when enough people search for it. |
| A best-seller or high-margin line | Hand-written depth | The sales pay for it. The rest get well-built templates, and nothing goes live as a copy of the maker's description. |
| A broad, popular search the marketplaces hold | Mark it as one you can't win and spend elsewhere | Stores win on their brand name, specific searches and expert knowledge a marketplace listing can't fake. |
We propose the filter rules in week one. They go live only after you approve the plan.
On broad, popular searches, usually not. Marketplaces hold those with a weight of trust no single store can match. Stores win on their brand name, precise searches, expert category knowledge a listing can't fake and buying guides only a specialist can write. Our plans mark the searches you can't win. Then we put the budget where buyers are ready to buy from you.
Size and structure. A store's rankings depend on categories that match real searches. Stores also face problems other sites never do. Filters create endless pages, and product pages come and go with stock. Makers' descriptions get copied, and schema must stay right as prices change. The skill is making a big range easy for search engines and buyers to read at once.
With clear rules, based on what buyers search for. Filter pages people search for, such as a colour within a category, get their own pages that Google can show. The rest point to a main page or are blocked. So Google spends its time on pages that can rank and sell, not a million pages nobody searches for.
Yes, and we agree priorities first. Hand-written detail goes to best-sellers, high-margin lines and your main categories. The rest get well-built templates, so nothing goes live as a copy of the maker's description. Every piece is briefed from what buyers search for. So you can check why each page exists.
The review and the work run on any platform, WooCommerce included. What decides store rankings is the same everywhere. You need categories built on searches, filter pages under control and correct product schema on every template. If your store runs on Shopify, our Shopify SEO page covers that platform's details.
Fixes to what Google reads and shows tend to work first, within weeks. They focus the trust your store already has. Category rebuilds typically show real movement between months three and six, then keep building. Busy categories take longer. We tell you which ones before any contract is signed.
No. Rankings are Google's call and sales are the buyer's. So our contract covers the work: the store structure built, filter rules live, schema correct and copy published. We report it all weekly against search visits and revenue. Judge us on the published cases: +127% organic growth on a SaaS engagement and 340% peak revenue growth on a commerce client.
Priced as a monthly programme with a list of what you get each month. A one-off audit suits you if you want to know what is wrong before you commit.
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
A free store review: category architecture, facet rules and schema checked against real search demand, with the fix list ranked by revenue impact. Keep it whether or not we ever work together.
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