
Al Majed for Oud: a fragrance house's whole catalogue, online in two languages.
First the store moved to a new platform, with zero data loss. Then paid ads and search ran on one plan instead of two competing budgets. Ads covered the searches the site didn't rank for yet, and pulled back where it did. Search data was shared both ways. Revenue up 340% across the seven-month engagement, with every shift in spend backed by the numbers. Paid ads were one of three parts of the work; the full case says which did what.























