Via agency partner · white-label
Multi-location healthcare: delivery unblocked.
An agency drowning in backlog handed us their delivery queue. Dedicated team, their brand, their tools: velocity up 85%.
85%
Faster delivery
Cleared
Delivery backlog
Custom web development
built around how your business works.
Senior engineers plan and build your website or web app from the ground up. Speed and accessibility targets are agreed in writing before the first sprint. 4,500+ projects delivered since 2004, each handed over documented, tested and yours.
Reply within four business hours (typical) · Budgets in writing · Clear IP & Ownership Terms
Brands our teams have delivered for
What we do
PixelCrayons is a custom web development company, building websites and web applications from brief to deployment. We agree the technical plan, IP and ownership before work starts. We build the front and back end to agreed speed and accessibility targets. A senior engineer reviews every change. We work direct for brands and white-label for agencies.
- Discovery and architecture, before any codeA plain-English plan for your data, hosting, connected systems and page delivery, before any code.
- A senior build, with every change reviewedEngineers who use your technology every week, with every change checked by a second senior engineer.
- Testing during each sprint, with bugs fixed straight awayAutomated checks on every change and testing on many devices before each demo, with bugs fixed in the same sprint.
Our work
See what we've built
and the results it brought.
Real projects for real clients, with results we can show.
2004
Established
500+
Agencies served
4,500+
Projects delivered
340%
Revenue growth · 7 months
eCommerce
+127%
Organic traffic · 5 months
SaaS
85%
Faster delivery · backlog cleared
via agency partner
Where the work happens
In every web build
What every custom web build
includes.
01
Discovery and architecture, before any code
Every build starts with the decisions that are costly to undo. The data model: how your information is organised. Hosting: where the site runs and what that costs. Integrations: which systems it must talk to. And how pages are served: prebuilt, on request, or a mix. You get a plain-English note on what we recommend, why, and the trade-offs. You help choose the technology instead of inheriting it.
Sprint zero
02
A senior build, with every change reviewed
Engineers who work with your technology every week write the front end and back end. Nothing goes in until a second senior engineer approves it against a written standard. These reviews keep the code consistent as it grows. The code you inherit reads as if one careful author wrote it.
Every merge
03
Testing during each sprint, with bugs fixed straight away
Automated checks run on every change. A QA engineer also tests each feature across browsers and devices before each demo. Bugs found during a sprint are fixed in that sprint. You see working software at every demo, and the bug list never grows into a second to-do list.
Every sprint
04
Performance and accessibility budgets
We agree load-time and accessibility targets in writing before the first sprint. We measure them on every release, on slow connections and everyday phones. If a feature would break a target, we bring you the choice first. You never find a slow page by surprise later.
Every release
05
Documentation, handover and your IP
The code lives in your accounts from day one. Bespoke deliverable rights, licences and handover are agreed before work starts. We keep the technical notes, set-up guides and release steps up to date as we build. Your own team, or any future supplier, can take the build over without digging. You are never tied to us.
In writing
How it starts
How a custom web build starts,
step by step.
01
Start
Brief and a call
We sign an NDA. Then we talk through your goals, existing code, connected systems, limits and who will look after the build after launch.
02
Once the brief is complete
Itemised proposal
We confirm the date your proposal arrives. It itemises the scope and price, with the recommended architecture and the reasoning behind it.
03
Your decision
You sign off
You confirm the scope, the payment and the access we need. Nothing starts before this.
04
Typically 2 to 3 business days later
The team starts
We settle the data model and how the parts connect, and put the speed targets in writing. The code and automated checks are set up in your accounts, and we plan sprint one with you.
05
On the date in your proposal
First deliverable
The first feature on staging, reviewed, tested and demoed on a call. The sprint rhythm runs from here.
Inside Prism
Your engagement, week to week,
in one workspace.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Some engagements include Prism, our client workspace, and your proposal says whether yours does. Where it does, your build runs in a workspace you log into: requests, approvals, the task list and the weekly review, beside the repository your team already owns.
- 01
Requests and approvals
One queue, beside the repository your team owns.
- 02
Owned tasks
Every task has one owner and a date.
- 03
Weekly review
Each decision recorded, with the expectation attached.
Proof
A case study:
how we sped up delivery.
We worked with PixelCrayons for around three years, with their developers becoming a genuine extension of our team. Having consistent developers who understood the work and could stay with us over the long term made a real difference to continuity and delivery.
Named work
Websites we built,
for clients who let us name them.
Thank you again for all of your hard work and continued responsiveness on the GTGG website. The site has made significant progress, and we are excited about the overall direction, design, and professional presentation that is coming together.
Related services
Each part of a web build,
available on its own.
Each part of a custom build is also a service you can buy on its own. Bring us the whole build, or just the part that's causing trouble.
01Front-End DevelopmentThe part people see and use: reusable building blocks, accessibility and speed on real devices.02Back-End DevelopmentData, logins and business rules, built to keep running well after launch.03API & IntegrationsREST and GraphQL APIs, third-party API integration and the links that keep your systems in step.04PerformanceCore Web Vitals, Google's page-speed scores, brought within target and measured before and after.05QA & TestingRepeat tests, real-device testing and sign-off before release, for our code or anyone's.06MigrationsFramework and platform moves with zero data loss and redirects mapped first.
Building a store instead?
This page covers custom websites and web applications. If you are building an online shop, see eCommerce development (catalogue, checkout, payments). To grow your own team instead, hire full-stack developers who build a feature from database to browser.
Who is accountable
The people responsible
for your work.
Parvessh Agarwal
Founder & CEO
An entrepreneur at heart. He links business analysis, strategy, clear goals and ROI to practical technology.
LinkedIn →
Saundaraya Gupta
Technical Manager
Brings technical work, client updates and project management together, so work moves smoothly from brief to launch.
LinkedIn →Every engagement
A named coordinator and escalation contact
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Before you sign
Our commitments
Each one says where it applies and links to its full terms.
Response and start times
We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full terms30-Day Corrective Maintenance
Applicable development work includes 30 days of corrective maintenance after production launch.
Development engagements, including partner (agency) development engagements and AI implementations; not marketing services or retainers.
Full termsClear IP & Ownership Terms
Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsClear Delivery & Escalation Ownership
Know who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsHow do we know the work will be good?
Every delivery is reviewed before release by QA, your Project or Account Manager and a senior delivery lead, and you then review it against the acceptance criteria agreed at the start. Our specialists use AI to support delivery, with people responsible for reviewing the work. Applicable development work includes 30 days of corrective maintenance after production launch.
Who owns the ad accounts, the data and the work?
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
What if we want to stop?
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How will we know what you are doing?
Before work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
Questions
Frequently
asked.
We choose it from your needs, not our habits. We look at what your team can maintain, what you already run, your hosting and who you can hire. Our default is proven and easy to staff: TypeScript with React, Next.js and Node. Where a content system fits, we use PHP with Laravel or WordPress. If a ready-made platform would serve you better, we say so first.
Your materials, data and accounts remain yours. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute. Where the build uses open-source libraries, their standard licences are documented in the handover notes.
Yes. Most builds move onto a monthly maintenance plan. It covers software and security updates, monitoring, small features and speed checks against the original targets. The build is documented and the accounts are yours. So you can hand it to an in-house team or another supplier at any time. We want you to stay because we respond well, not because you're locked in.
It depends on the scope, the connected systems and how much custom logic you need. Timelines go in the proposal. Once we have a complete brief, we confirm when your proposal arrives. A content site takes weeks; a complex web application takes months. If a date is at risk, you hear it from us early.
Yes, it's one of the most common ways we work. We can send code changes into your repository under your review rules. Or we can lead the build while your engineers review our work. In week one we write down how we handle code branches, reviews, releases and shared working hours. We keep the documentation up to date as we go.
Yes. Many agencies use us as their web app development company, with builds delivered under their brand. You keep your project tools and your client calls; our engineers work behind the scenes. We don't approach clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and that's written into the agreement.
The range
What it costs,
at the direct rate.
Priced per build against an itemised scope. Choose a discovery sprint to settle the technical plan before the budget, a fixed-quote build, or a retainer for the years after launch. If both the front end and the back end are custom, the quote adds those two rows together.
- One-offDiscovery and architecture sprint$950–$3,750one-time
- ProjectCustom website or web application$3,750–$37.5Kfixed quote, one-time
- RetainerEngineering retainer$1,250–$7,500per month
Indicative: every figure is refined into an itemised proposal.INR figures shown excl. GST.
Further reading
Practitioner notes
on this work.
Start with the architecture,
not with a guess.
Tell us what you're building. Once we have a complete brief, we confirm the date you will receive your itemised proposal (stack, team and timeline, with the reasoning).
Reply within four business hours (typical) · NDA standard · Clear IP & Ownership Terms
Rankings on this topic
- Best Web Development Companies for US Businesses (October 2026) (PixelCrayons ranks No. 5)
- Top Web Development Companies in India (October 2026) (PixelCrayons ranks No. 7)
- Best Web Design Companies in the US (October 2026) (PixelCrayons ranks No. 12)
- Top WordPress Development Companies in India (October 2026) (PixelCrayons ranks No. 4)
Scored on public evidence by the PixelCrayons Index. PixelCrayons is scored like every firm: ranked where it has a case study, listed where it has not.
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