Your store, traffic, conversion rate and repeat orders all depend on each other. Growth stalls wherever the weakest link is. As an eCommerce marketing agency, we run all of it as one team on one plan. That covers store development, eCommerce SEO, paid ads, conversion-rate optimisation (CRO) and emails that bring customers back.
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Brands our teams have delivered for
PixelCrayons is an eCommerce marketing agency and development team in one, working from a single plan. We run your store, search visibility, paid ads, conversion rate and customer emails together. You can move to a new platform without losing data or rankings, then grow the channels you own. We work directly for brands and white-label for agencies.
Real projects for real clients, with results we can show.
Most eCommerce problems fall into one of five groups: grow, discover, connect, modernise and automate. Each group maps to services that run on one shared plan. In our experience, sales are most often lost where two groups meet. With a different supplier for each group, nobody looks after that gap.
A store that converts badly wastes money on every channel at once. So we fix the path to checkout before buying more traffic. We start with session recordings and a look at where visitors drop off. Then we run tests where there is enough traffic. Each test is reported in revenue as a win, a loss or no clear result. Each month we move ad spend toward what the sales data supports, and that can mean spending less.
Buyers who once only searched Google now also ask ChatGPT, and they see Google's AI Overviews before any normal result. Our work covers both. First comes SEO for your category and product pages, on a sound technical base. Then content that matches how buyers word their buying questions. Then structured data: code that helps Google and AI tools credit your products to you.
Marketplaces sell you reach but keep the customer: the data, the fees and the rules. The safeguard is a direct link to buyers that you own. That means a store worth coming back to and search visibility on your own domain. It also means emails that win a second order from buyers you already paid to reach. You keep selling on marketplaces, as one channel among several.
Many stores stay on a platform they have outgrown because moving feels risky. People fear lost order history, broken links and lost rankings. Done properly, we list every product, customer record and ranking page, and set up redirects before anything switches. Sometimes we recommend speeding up your current platform and rebuilding the checkout instead. The audit tells you which you need.
Think of order-status questions that answer themselves, and abandoned-cart emails that run while you sleep. Support chat can use your real policies, and product-feed upkeep no longer takes a merchandiser's week. We automate where a machine is reliable and hand over to a person where it isn't. Each automation has written limits, because a confidently wrong answer about an order can cost a customer.
Each service below is its own piece of work with its own page. This is where eCommerce and D2C teams usually start.
Organic search costs the same whether it brings ten orders or ten thousand. So when a store's cost of winning each customer keeps rising, eCommerce SEO is usually the first thing we plan.
Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.
Whatever your sector, where the engagement includes it, the work runs in one Prism workspace you log into: requests, approvals, tasks and the weekly review, with each decision recorded.
One queue, one owner, one due date.
Each decision recorded, with the expectation attached.
What we did and what happened, side by side.
The published commerce case is Al Majed for Oud, a Saudi fragrance house. It faced the problems above: an outgrown platform and a marketing budget split across suppliers. We moved it to a new platform with zero data loss, then ran eCommerce SEO and paid ads on one plan. Revenue up 340% in seven months.
PixelCrayons has supported us across both development and ongoing improvements to our e-commerce platform. From product and catalogue functionality to prescription and lens selection, integrations and technical fixes, the team has helped keep the customer experience running smoothly.
It has been a pleasure working with your team over the past six months. The quality of work delivered has been consistently excellent, and your reliability has been a key factor in the success of our projects.
Two things around the store drive most eCommerce work. One is a trading calendar that blocks changes at the worst moment. The other is a catalogue so large that every fix becomes a systems job.
Peak-season change freezes are real and can't be moved. A new platform, a migration or a big template change can't go live in the run-up to your busiest sales period. That one rule sets the yearly plan, because the big structural work has to fit into the quieter months.
A missing meta description on five pages takes an afternoon to fix. On fifty thousand product lines (SKUs), it is a template and data problem. The fix also has to survive the next bulk product import. If a fix can't be written as a rule, it won't hold.
Filters that create new web addresses can turn a fixed catalogue into almost endless pages. Search engines then spend their crawl budget (the pages they will bother to fetch) on combinations nobody searches for. You can't see this from the store. It is a common reason a large store ranks below what its content deserves.
If a real share of revenue comes through Amazon or similar, your own store plays a different role. It competes for buyers who are further along, and it keeps the customer relationship the marketplace won't share. Planning both as one general eCommerce programme serves neither well.
Payment and checkout work comes with compliance rules. It also touches the one flow where a fault costs you money straight away. So testing there goes deeper than on a category page, and the schedule should allow for it.
An eCommerce engagement moves at four speeds at once, each matching how fast its work really changes. We name them at the start so the plan stays honest.
Conversion tests, ad changes, new content and the fixes the week's data called for. We report them in writing every week, tied to revenue rather than activity. If a week produced nothing worth reporting, the report says that too.
Where paid spend goes next, written down with the reasons. Some months the answer is 'less, until the funnel fixes are live'. The channel mix follows the sales data, not habit.
We re-rank the five problem groups against what the quarter proved. Search work may have started to pay off, or a platform decision may now be due. An automation may be ready to safely do more. The plan changes each quarter based on evidence, so it doesn't break once a year.
Algorithm updates, retired platform features, shifts in AI search and the constant changes across commerce tools. We monitor them as part of the retainer. We tell you when they matter, and ignore them for you when they don't.
We measure one page of your store, its speed on a phone included, and show the three things to fix first. A person reviews the full report and sends it, yours to keep either way. The fastest answer to "what would you fix first?"
The deeper diagnostic for stores whose problem smells like search: technical health, category architecture, content coverage and AI-search visibility. Findings are ranked into a fix list by revenue impact rather than severity theatre, so the first thing you fix is the thing costing you the most.
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We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.
Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.
Full termsYour materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.
All engagements.
Full termsKnow who coordinates your engagement, who owns the work and how to escalate an issue.
All engagements. Roles may be combined and vary with your engagement.
Full termsBefore work starts we agree how often you get updates, what the reports cover and who sends them. You know who coordinates your engagement, who owns the work and how to escalate an issue. For hourly and retainer work, time is recorded in Workstatus, so you can see the time records behind your invoice.
We quote each engagement in a written proposal, and the initial consultation, standard proposal and straightforward scoping are free. The proposal states the deliverables, exclusions, fees and currency, payment milestones and any third-party costs, so you can compare it line by line with a local quote. You can buy one service or several, and keep the providers you already have.
Your materials, data and accounts remain yours, and we prefer to work in advertising and analytics accounts you own, with access delegated to our team. Agreed ownership rights in bespoke deliverables transfer under the engagement terms and applicable payment; third-party software and assets keep their licences. We do not withhold customer-owned data or accounts over a payment dispute.
Cancellation, notice and any renewal terms are written into your proposal or statement of work before you accept it. If an engagement ends early, we hand over completed, paid-for work and list any unfinished work separately. For an eligible specialist trial, you can stop within the trial window and pay nothing for eligible trial hours.
How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.
No, on purpose. Shopify suits most D2C brands that want speed and a managed platform. WooCommerce fits teams already invested in WordPress. Magento is worth its complexity for very large catalogues. Headless suits stores whose custom front end gives them an edge. We recommend the one that fits your catalogue, team and margins, even when the cheaper option is right.
Yes, and it starts with an audit rather than a rebuild pitch. The free website review measures one page of your store across five systems, its speed on a phone included, and a person reviews the report. We don't recommend replatforming unless the numbers argue for it, because migrations carry real risk and cost.
No. Anyone who guarantees a number they don't control is selling hope. We commit in writing to the work and how we measure it. That means an itemised scope, weekly reports tied to revenue, and tests run properly. The published case on this page, 340% revenue growth in seven months, is one engagement's result, not a promise.
Yes. That is the point of one team instead of a developer plus a separate eCommerce digital marketing agency. When the people who rebuilt your category pages also run your SEO and paid ads, redirects protect your rankings during changes. Your landing pages also match the ads that send people to them. You can still buy either half on its own.
Yes. A large share of our commerce work is white-label: your tools, templates and client calls, our delivery, backed by an NDA. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and that's written into the agreement. We have served 500+ agencies.
Replatform when the platform blocks revenue. Signs include checkout limits you can't work around and speed limits no tuning can fix. Another is licence costs that outgrow the price of moving within two years. Optimise when the problems sit in the checkout path, content or settings, because those follow you to any platform. We audit first, and many replatform talks end with a speed fix instead.
It means running your store's growth as one job instead of a set of separate suppliers. Platform work, search, paid ads, conversion testing and email all sit on one plan, run by one team. In practice, an SEO fix and the code change it needs go live together. And the same people build the ads and the landing pages they point to.
Yes. We're based in Noida and work with Indian D2C and commerce brands, on a working day that fully overlaps yours. So we already know local payment gateways, GST-compliant invoicing on the store, and local delivery and cash-on-delivery return patterns. An overseas team would be learning those on your account.
We fix the funnel first, unless the numbers say otherwise. A store that converts badly wastes money on every channel. So we start with research and session recordings, test where there's enough traffic, and report each result against revenue. We review paid spend every month. We cut it when the funnel needs fixing before more traffic is worth buying.
We use the same foundations, in a set order. First come category pages and technical health. Then content that matches how buyers word their buying questions. Then structured data, which helps ChatGPT, AI Overviews and Perplexity credit a product to you. Nobody can promise a citation. We make your products eligible and track citations next to normal rankings.
Keep the marketplace as a channel, and build the customer relationship somewhere you own. That means a store worth coming back to and search visibility on your own domain. It also means emails that win a second order from buyers you already paid for. Marketplace reach is worth having. Use it as a channel, without depending on it.
The ones where a machine is reliable and a wrong answer is cheap to undo. Examples are order-status questions, abandoned-cart emails, product-feed upkeep and support chat that uses your policies. Every automation comes with written limits: what it handles and what it passes to a person. Refunds, disputes and anything your policy doesn't cover go to a person by default.
We load-test your real checkout path, because filters, cart and payment break under real traffic, not the homepage. Then we pause non-essential releases in the run-up. We prepare caching and CDN settings for the campaign's landing pages, and agree a written rollback plan before the event. We flag known platform limits months ahead.
Use checks you can verify before signing. Ask who is responsible for the gap between the store and the marketing. Ask for an itemised scope and weekly reports tied to revenue. Ask whether you own the code, and whether an audit comes before any replatform pitch. We run all of it as one team, with IP and ownership terms agreed before work starts.
Send the brief and an itemised, priced proposal comes back. Or start with the free website review: we measure one page of your website and a person reviews the report. If the answer is "your platform is fine, your funnel isn't", you'll hear exactly that.
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