The last team you’ll need to vet.

White-label SEO for agencies
our delivery, your name.

Audits, technical fixes, content and links, delivered by our senior team, entirely under your agency's brand: your templates, your client calls, your margin. NDA-backed, and we do not approach the clients you introduce to us for direct business.

Partner With Us How the Partnership Works

500+ agencies served · Reply within four business hours (typical)

Brands our teams have delivered for

What we do

White-label SEO means PixelCrayons runs the SEO programme while your agency owns the client. You resell audits, technical fixes, content and link earning at your own price, in your templates and under your brand. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends.

Related work · SaaS · UK

B2B SaaS: from invisible to answer-engine cited.

Read the case study

Selected work

Judge the work,
not the adjectives.

Outcomes tied to real engagements, not averages.

All case studies →

2004

Established

500+

Agencies served

4,500+

Projects delivered

340%

Revenue growth · 7 months

eCommerce

+127%

Organic traffic · 5 months

SaaS

85%

Faster delivery · backlog cleared

via agency partner

Checked 15 September 2026

Where the work happens

Your new service line

What your agency
actually resells.

Audits: your pitch ammunition

The technical and content website review we sell direct, in your covers with your logo: every issue ranked by pages affected, with the fix owner named. You walk into the pitch holding a prioritised fix list for the prospect's own site. Partners open programmes this way, and the audit is priced on the rate card on its own.

Per pitch

Technical fixes, shipped

Crawl errors, indexation, redirects, Core Web Vitals and structured data, fixed at the root and written up in your ticketing system, not listed in a PDF and forgotten. Your producers forward finished work; they don't chase it.

Monthly

Content against a topical map

Briefs, pages and supporting content planned on a topical map agreed upfront, written in your client's tone and bylined however you choose. Every piece ships with its brief and target query, so your team can defend the strategy in the client's review without us in the room.

Per calendar

Links earned, not bought

Digital PR and editorial outreach that earns links publishers choose to give (no farms, no networks), nothing that puts your client's domain (or your agency's reputation) at risk. Each month's wins arrive as an update you can forward under your own name.

Ongoing

The AI-search layer

Schema and entity upkeep, answer-first formatting and crawler access checks so your clients stay visible where buyers now ask: ChatGPT, Perplexity, Google's AI Overviews. An upsell your agency can package and price before your competitors have a slide for it.

Included

Reporting in your template

A weekly review in Prism and a monthly deep-dive tying rankings to sessions to revenue, written up in your reporting templates and sent from your domain. Ready to present as your own, because contractually, it is.

Weekly

Bench first, brief later

Set up before the
client says yes.

30 minutes

Intro call

A short call about your clients, your margins and the SEO briefs you're seeing. No project required: most partners set up months before they have one.

Same week

Rate card & NDA on file

You get the white-label SEO rate card and capability pack; a mutual NDA with client-protection terms goes on file. From here you quote SEO in pitches with your margin built in. Partner rates are published on agencies.pixelcrayons.com if you want the number first.

When a client signs

Audit, then programme

Once we have a complete brief, we confirm when your proposal arrives. It typically opens with a white-label audit.

Monthly

Delivery under your brand

Fixes, content, links and reporting on a monthly cycle, in your templates and your tools. Our strategist joins client calls as your team whenever you want the backup.

Inside Prism

Your engagements, week to week,
in Prism as well.

Prism is the client workspace where your requests, approvals, tasks and weekly reviews live.

Agency engagements can run in Prism too, where included: a workspace per engagement, client names withheld, holding your requests, approvals, tasks and the weekly review.

See how Prism runs an engagement

01
A workspace per engagement
Client names withheld throughout.
02
Your requests and approvals
Brief us, approve work, see who owns what.
03
Weekly review
Each decision recorded, with the expectation attached.

How we report it, in Prism

What you hold by the end of month one,
before any ranking moves.

What you receive in month one

Search proof arrives as documents, not adjectives. In the first month you receive the crawl audit with every issue ranked by pages affected, the keyword map tied to URLs you already own, and the measurement plan that names which organic sessions and which revenue line we report against. The weekly review in Prism is a fixed set of line items you can hand to your finance lead.

01Crawl audit: issues ranked by pages affected, with the fix owner named
02Keyword-to-URL map: every target term assigned to one page
03Measurement plan: the analytics views and revenue line we report against
04Weekly review in Prism: pages shipped, fixes deployed, organic sessions by page group
05Go/no-go checklist for the first content release

Related workB2B SaaS: from invisible to answer-engine cited.SaaS · UK · A different discipline, so it is linked here rather than presented as proof of this one.

Where this fits

One page of a bigger bench.

The wholesale band for SEO is on the pricing page, agency view on: quote against it before a client asks. The partnership itself lives on the agency hub; SEO as brands buy it direct has its own page.

See the wholesale rate card The agency hub SEO services (direct)

Who is accountable

The people accountable
for the work.

Leadership and how we’re built →

Parvessh Agarwal

Founder & CEO

An entrepreneur at heart who connects business analysis, strategy, clear objectives and ROI with practical technology solutions.

LinkedIn →

Saundaraya Gupta

Technical Manager

Brings technical delivery, client communication and project management together so work moves from brief to release smoothly.

LinkedIn →

Every engagement

A named coordinator and escalation contact

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms →

Before you sign

Our commitments

Each one says where it applies and links to its full terms.

Client protection in writing

We deliver under your agency's brand and respect your client relationships. We do not approach the clients you introduce to us for direct business. Confidentiality and client-protection terms are agreed before work begins.

Agency engagements. Protection runs through the work and for twelve months after the last assignment for that client ends.

Full terms

Response and start times

We typically respond within four business hours. Eligible engagements can typically start within two to three business days after scope, payment and required access are confirmed.

Business hours are Monday to Friday, 9:00 am to 6:00 pm IST, excluding published company holidays. Typical expectations, not guaranteed service levels.

Full terms

Clear IP & Ownership Terms

Your materials remain yours. Bespoke deliverable rights, licences and handover are agreed before work starts.

All engagements.

Full terms

Clear Delivery & Escalation Ownership

Know who coordinates your engagement, who owns the work and how to escalate an issue.

All engagements. Roles may be combined and vary with your engagement.

Full terms

How we handle claims, credentials and your data: group credentials, dated ratings, how case figures are signed off, client permissions and data handling.

Pitch to programme

From the audit in your pitch
to the monthly cycle.

The audit is the most common way partners start, and a programme typically opens with one. This is the order the work runs in from there.

01An audit of the prospect's own siteThe technical and content review we sell direct, in your covers: every issue ranked by pages affected, with the fix owner named. You walk into the pitch holding a prioritised fix list rather than a credentials slide.
02Resold alone, or used to open a programmeSome partners resell audits at their own price as a productised service. Others use them to open a monthly programme. No retainer is required for either, and the audit is priced on the rate card on its own.
03A proposal you can quote onwardWhen the client signs and we have a complete brief, we confirm when your proposal arrives, itemised by deliverable.
04Fixes, content and links, monthlyTechnical fixes written up in your ticketing system. Content against a topical map agreed upfront, each piece with its brief and target query. Links earned through digital PR and editorial outreach only. Schema, entity and crawler-access upkeep for AI search.
05Reporting tied to revenueA weekly review and a monthly deep-dive tying rankings to sessions to revenue, in your reporting templates and sent from your domain.

Your team leads client calls. Our strategist joins as your people when you want technical weight in the room.

Questions

Frequently
asked.

The wholesale SEO rate card is agreed once, in writing, and every engagement is quoted against it; you set your own client pricing on top. We never see your client invoices, and nothing we deliver reveals what you pay us. Once we have a complete brief, we confirm when your proposal arrives, itemised by deliverable.

You do. Client calls run under your brand with your team leading; our strategist joins as your people when you want technical weight. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and it's written into the agreement.

Yours, everywhere. Private label SEO means reports and dashboards are built in your templates, carry your logo, and go out from your domain; audits arrive in your covers; even internal artefacts like fix lists and content briefs are prepared so they can be forwarded as-is. Our name appears on precisely nothing your client sees. That is the product.

That's your call, and we'll never make it for you. Many partners describe us as their extended delivery team, which is what the contract makes us; others name a specialist partner when asked. We never identify ourselves to your clients or correct your framing, and the NDA binds us long after the engagement ends.

We tell you, and we resolve the enquiry through you. We don't approach the clients you introduce for direct business, during the work or for twelve months after the last assignment for that client ends, and it's written into the agreement. Your relationships stay yours.

Yes, and it's the most common way partners start. A white-label audit in your covers gives you a prioritised fix list for a prospect's own site to take into the pitch. Some partners resell audits as a productised service, others use them to open programmes we deliver monthly, and the audit is priced on the rate card.

Practitioner notes
on this work.

All articles

25 August 2026 · 5 min read

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Ask a white-label partner who does the work, whose tools it works in, where review happens, what is in writing about your client, and what happened the last…

14 August 2026 · 4 min read

White-label or referral: how an agency should decide, with the margin worked out

A referral hands a partner your client; white-label hands a partner the work.

How firms compare
Best SEO Companies (October 2026), scored on public evidence by the PixelCrayons Index, ourselves included.

Add senior SEO to
your agency's menu.

Ask for the white-label SEO rate card and capability pack, put the NDA on file, and quote SEO in your next pitch with your margin built in. No minimum commitment, nothing to cancel later. We deliver under your agency's brand from day one.

Partner With Us How the Partnership Works

NDA & client protection in writing · Protection for twelve months after the last assignment · Reply within four business hours (typical)

Last updated 13 October 2026

White-label SEO for agencies
our delivery, your name.

Judge the work,
not the adjectives.