Website redesign and talent search · MENA
The Fridge:
a stage-ready website with a searchable roster of artists.
An entertainment company that has produced concerts, festivals and cultural programmes across the region since 2007 needed a website as bold as its events, and a way for clients to find the right artist fast. We redesigned and rebuilt it, with Elasticsearch behind the talent search.
Live Entertainment · Events & Talent · thefridge.me
The Fridge
Live Entertainment · Events & Talent
The Fridge Entertainment has brought concerts, festivals, cultural programming and live events to life across the Middle East and North Africa since 2007.
Its work runs from live entertainment and creative consultancy to event design and production, cultural programming and talent booking, so its website has to serve corporate clients, promoters and audiences at once.
What had to change
- 01The old website no longer matched the energy of the company's events.
- 02Content and images were hard for the team to update without help.
- 03Clients needed to search the roster and see real information about each artist.
- 04The internal team needed the same search to shortlist the right artist for each client request.
- 05Visitors had to be able to explore every service without registering or creating a profile.
The solution
A contemporary redesign
The site looked dated next to the events it was selling.
A new design built on full-bleed event photography, bold type and a clear route to each line of business.
A website that looks like the company it represents.
Content the team runs
Updating pages and images depended on outside help.
A content-management back end for pages, images and artist profiles, organised the way the team works.
The team keeps the site current itself.
Talent search on Elasticsearch
Finding the right artist meant scrolling or asking.
Elasticsearch behind the talent search, so results come back fast and relevant, with real profile information for each artist.
Clients find the right artist in a few searches.
One search, two audiences
Staff matched artists to client requests by hand.
The same search gives the internal team a quick way to shortlist artists against a client's brief.
Faster, better-matched proposals to clients.
Open browsing
A sign-up wall would turn casual visitors away.
Every service can be explored, and an enquiry started, without registering.
Nothing stands between a visitor and an enquiry.
Stage lights
and a single yellow.
The colours are sampled from the live site, and the typefaces are the ones it loads.
- Stage yellow
#FFEC17 - Night
#241F21 - Paper
#FFFFFF
- Display
- Montserrat, bold, set in capitals
- Text
- Montserrat light for copy
- Accent
- Stage yellow, for headlines and actions
Every page,
top to bottom.
Not a cropped hero: whole pages exactly as they are live. Scroll inside either screen, or play both.
The moments
we engineered
Pieces of the brief, caught mid-use on the live site.
The right artist in a few searches
Artist categories, filters by type, speciality and genre, and a search by name, with Elasticsearch returning results fast. The same page helps the team shortlist artists for a client's brief.
At four times
screen resolution
The craft is in the small things: spacing, type, the weight of a button.
Every line of business in one row
Seven sections, each a business in its own right, reachable from every page without a menu to open.
The same site,
in the hand
The same search and the same stage on a phone, with nothing behind a sign-up wall.
Screens captured from thefridge.me on 8 October 2026, with cookie notices and pop-ups removed. The client may have changed the site since.
Technology
- Custom website design
- Elasticsearch
- Content management for pages, images and artist profiles
- Responsive build for desktop, tablet and phone
The results
A contemporary website that matches the scale of the company's events
A searchable roster of artists, powered by Elasticsearch
A faster way for the internal team to match artists to client requests
Pages, images and artist profiles the team updates itself
What other teams can take from this
Build search for both sides of the counter
The search clients use to browse a roster is the same tool staff need to answer a brief. Designing it once for both doubles its value.
Never put a wall in front of browsing
For a services business, every page a visitor can explore without signing up is a page that can start an enquiry.
An events site should feel like an event
Full-bleed photography and confident type do more selling than any paragraph about atmosphere.
Why PixelCrayons
- Design and engineering from one team, so the search experience was designed and built together.
- Search engineering that goes beyond a basic site search: Elasticsearch tuned to how clients look for talent.
- A content back end shaped around how the team actually works.
The services behind this result
A website like this is our own design and web team's work, start to finish.
Want a result like this
on your own numbers?
A senior strategist records five minutes on your website: speed, search rankings, AI visibility, conversion leaks. Yours to keep, no strings.
No retainer required · NDA standard
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